This is a CScout Video Summary of the Future Tours at Ars Electrionica.
TheFutureTour is an exclusive Workshop-Format, wherein over the course of one day, the most important trends from the week long ARS Electronica Festival will be presented in business relevant terms.
Featuring speeches of Mo’Blast, Maptales, Summer Watson, Hupert Lepka, Joi Ito and many more…
Probably inspired by the Shelby Cobra full chrome concept car. Someone decided to spec out their BMW M3 in full chrome.
If you’re not getting enough attention in your pimped ride, why not chrome it up?
In Munich there is a big discussion these days about the Maglev-Train from the airport to Munich-Downtown. I don’t understand the issue. It is a german technology and the train is much more cost- and energy efficient than any other train.
The german ICE is much more expensive due to the high repair and maintenance cost, but the big cooperations want to make money and do not want to kill their own money machine.
Due to the lack of physical contact between the track and the vehicle, there is no rolling friction, leaving only air resistance.
The Transrapid technology is already many years old and it the best example how slow Germany can be. So don’t discuss about it – we want the Transrapid!
The Shanghai maglev cost 9.93 billion yuan (US$1.2 billion) to build. This total includes infrastructure capital costs such as manufacturing and construction facilities, and operational training. While high-speed maglevs are expensive to build, they are less expensive to operate and maintain than traditional high-speed trains, planes or intercity buses.
As Marcel Reichart also described on his latest trip to china: “Germany is slow, China is the future.”
The New York Times will stop charging for access to parts of its Web site, effective at midnight Tuesday night, reflecting a growing view in the industry that subscription fees cannot outweigh the potential ad revenue from increased traffic on a free site. NYTimes.com.
What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.
“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” Ms. Schiller said.
Many readers lamented their loss of access to the work of the 23 news and opinion columnists of The Times — as did some of the columnists themselves. Some of those writers have such ardent followings that even with access restricted, their work often appeared on the lists of the most e-mailed articles.
Link to Article: Times to Stop Charging for Parts of Its Web Site
Today I am holding a speech about “Marketing Innovation – small budgets, BIG IMPACT.”
I am in Düsseldorf, Germany, at the “Marketing & Event Börse”.
Our Event “The Future Tour” at Ars Electronica in Linz was a great success.
Gerfied Stocker (see picture) spoke about the beginning of the Ars Electronica and how he started the festival many years ago.
Joi Ito spoke about the “creative class” and his engagement within the creative commons movement. Joi Ito wrote a review on his blog, too.
Flo Ledermann, Co-founder, maptales.com showed how you profit from their new system and how to integrate your own story on maptales. just a great application.
Kevin Leong from MoBlast gave a sneak peak to his new internet platform.
Summer Watson, a British soprano opera singer, announced that she is going to ski the last degree (from 89 to 90) of the North Pole and sing an Aria at the North pole as a call to action on environmental issues.
CScout presented 14 key trends for 2008+ related to the Ars Electronica.
Kevin summarized our trends on his blog: http://www.company.moblast.com/?p=11
