DIGITAL. TRENDS. FUTURE.

12
Aug

The Ultimate Electro-Driving Experience

Monty with the new Tesla RoadsterThis week the brand new Tesla Roadster created by Tesla Motors was in Munich for exclusive test-drives.

The electro-roadster has enough power to race with a Porsche 911. The Tesla shows his 250 horse powers in an acceleration from 0 to 100 km/h in 3.9 second. With a reach of over 400 km it is the perfect sports-car for a trip to the bavarian alps.
Tesla Motors has already over 1100 reservations (and down-payments of 50.000 USD) in California. In Germany they will first offer a signature series limited to 250 cars delivered in 2009.

While George Clooney is already driving his Tesla in Hollywood (he was the first customer), Arnold Schwarzenegger will get his electric Roadster next month as the 10th customer.

Tesla Motors is creating huge attention and plays an essential part for the way to an emission-free future.

Tesla Motors develops and manufactures electric vehicles with exceptional design, performance and efficiency, while conforming to all U.S. safety, environmental and durability standards. The Tesla Roadster is the only highway capable production electric car of any kind for sale in the United States. With a 0 to 60 mph acceleration of 3.9 seconds, a 13,000 rpm redline, and the fastest top gear acceleration of any production car tested by Car & Driver magazine in 2007, the Tesla Roadster is unique in providing super car performance, zero emissions and extraordinary efficiency. For more information, visit www.teslamotors.com.

10
Aug

Corporate Twitter Index

Many corporation use Twitter to get their messages out and to start a corporate conversation.
Even Arnold Schwarzenegger is using twitter: http://twitter.com/schwarzenegger

Here is an overview of Corporate Twitter Activities (Via Fluent Simplicity):

Media
ABA Journal http://twitter.com/abajournal
About.com Books http://twitter.com/aboutbooks
AdAge http://twitter.com/adage
AL.com (Alabama News) http://twitter.com/aldotcom
Alltop http://twitter.com/guykawasaki
Ann Arbor News (Ann Arbor, MI) http://twitter.com/AnnArborNews
Asheville Citizen-Times (Asheville, NC) http://twitter.com/asheville
BBC http://twitter.com/BBC (Full list: http://menti.net/?p=17)
Birmingham News (Birmingham, AL) http://twitter.com/birmingham_news
BusinessWire.com http://twitter.com/tradeshownews
CBC News http://twitter.com/cbcnews
Continue Reading..

07
Aug

Companies are getting Carbon Neutral

Dell started an very radical approach to become a carbon neutral company and they have reached their goals 5 months ahead of schedule.

Dell has set some pretty aggressive green goals for itself in the past few years, and we’re happy to learn that it wasn’t just talk.

How Dell Became Carbon Neutral
The big one is that they are now completely carbon neutral when it comes to their energy use, and 5 months ahead of schedule to boot! They even did things in the right order. First, they started with efficiency measures in their operations around the world, then they purchased green power (which can sometimes be limited by local supply, Dane Parker, Dell’s director of global environmental health and safety programs, told us on the phone yesterday), and then purchased verified emission reductions and renewable energy certificates for the rest.

Read on at: Treehugger

07
Aug

China is getting ready for the Olympic Games

The last hours before the official start of the olympic games in Beijing 2008.

The chinese people are getting ready….

TBWA China produced this amazing Spot for Adidas.

05
Aug

Mercedes sets up sustainability strategy

Mercedes Benz set up a global sustainability strategy and is supporting several projects for a “green” future. According to their german website this strategy is called TrueBlueSolutions – the way to an emission-free mobility. This challenge and goal is integrating all departments of the company from production to marketing.

Mercedes is supporting one very cool project, the Pangaea Expedition. The experienced sailor Mike Horn has build a special ship (see below) to sail around the world to create attention for environmental issues.

TrueBlueSolution Mercedes Mike Horn Expedition Yacht

The Pangaea Expedition is a four year journey, which will enlist a total of 144 young people from around the world in a variety of projects, including ocean clean-up, biodiversity World-Seed-Bank Nov-07 monitoring, and improving the sanitary and hygiene conditions in villages.

Here you can see a video about the expedition:

Related Article: Gizmag.