DIGITAL. TRENDS. FUTURE.

22
Dec

Davos Debates: The Power of My Generation

Posted by / Articles & Press, Conference, Video

The World Economic Forum started “Davos Conversation” a few years ago and now expanded the basic idea to integrate the online community within the dicussion to “Davos Debates”.

“Davos Debates” gives everybody the opportunity to take part in key-discussions and reach out to the leaders at the WEF. At Davos Debates 2009 there are four major topics: Economy, Ethics, Politics and Environment. The best answers will be shown at the WEF Sessions.

I recorded a Video as an answer to the question: “Will the environment lose out to the economy in 2009?”.
I believe that the “Power of My Generation” is essential to answer the question. The Environment will not lose out to the economy in 2009 and ongoing, if we use this “power”.

“The Power of My Generation” is attention. Due to the new wave of the web, with Social Networking like facebook, Online Video like Youtube or Micro-Blogging like Twitter, we have the opportunity to change the world to the better. We can turn Social Media into Social Activism, we can bring “green” products from niche to mass market and we can convince the leaders of today to be pro-active aswell.

19
Dec

Colleen DeCourcy: How to win at Cannes Lions International Advertising Festival?

Posted by / Conference, Influential People, Video

Interview with Colleen DeCourcy, Chief Digital Officer TBWA Worldwide and President of the Cyber-Lions-Jury in Cannes 2008. I met Colleen at the Art Directors Club Conference in Berlin.

Colleen DeCourcy Job is to create and execute smart digital strategies for TBWA and their clients. To win a Lion at Cannes, Colleen said, that you need to integrate technology in smart and intelligent way to create an engaging advertising campaign. Consumers should be integrated within the activities to create loyalty about the products and brand. Furthermore the main idea should change the perception and view of the brand’s role in the world. This could be realized through added value, fun or education.

17
Dec

Gary Vaynerchuk about his secret of success

Posted by / Conference, Future Trends Keynote Speaker, StartUps, USA Techology Trends, Video

I met Gary Vaynerchuk at Le Web in Paris last week and he gave a “little bit of thunder to the crowd”.
Gary is founder and host of Winelibrary TV. He reaches over 80.000 Viewers daily, has over 25.000 Twitter Followers and his keynotes are watched on Youtube hundreds of thousand times.

Gary talked about Authenticity, Community and Branding. He believes that 2008 and 2009 is so different than 2006/07, the world is changing and there a lot of opportunities out there if you know how to leverage the tools and the community. And Gary really cares about his community, which is one of his key-success factors.

This year he got over 50 offers of television deals in the United States, published his first book and did a lot of speaking engagements. He love building brands or repositioning brands like the brand of his dad’s liquor store or his personal brand. From his point of view it is more challenging and fun to work with the followers like MySpace or Yahoo, rather then to work with the leaders like facebook or Google.

His recommendation for you is simple
“Do it. Have business model. And care for your audience and clients.”

Here you can watch the Video Interview:

09
Dec

Two exciting days at Le Web Paris

Posted by / Conference, Influential People

Today the web conference “Le Web” has started. I am looking forward to interesting talks and new inspiration.

This morning there had already been some intersting speeches, e.g. David Weinberger or the conversation between Loic and Nikesh Aurora, Head of Google Europe.
Furthermore the first feedback from the MOCOM2020 project was very positive.

Le Web 2008: Nikesh and Loic

09
Dec

MOCOM2020 – the future of mobile media.

Posted by / Books, Mobile, Mobile Future 2020, Video

Yesterday I presented the MOCOM2020 project to the public at the Mobile Monday National Summit in Munich.

MOCOM2020 is an open think tank about the future of mobile media worldwide.

I am excited to be part of this open innovation project with these motivating partners and experts. Today, we already have six astonishing people in our advisory board and we are planning to expand this board to up to 12 people within the next weeks. We will start to ask key-questions to challenge the status quo and to open up the conversation. Within the project process we will focus on major topics and develop scenarios and create a roadmap of the upcoming years. So we set some general goals, structure and outcomes of the project, but the results are not defined nor described, yet. That’s why it will be interesting to watch how the project evolves.

You can look at www.MOCOM2020.com to learn more about the project.

I am also very amazed that the MOCOM2020 Teaser Video, which we have published yesterday, already hit over 12.000 views on Youtube.

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About Monty

Entrepreneur. Investor. Keynote Speaker.
CEO & Founder at LCX - Liechtenstein Cryptoassets Exchange. Founding General Partner at Digital Leaders Ventures D-L-V.com. Chairman at Digital Leaders. Author of Mobile Future 2020 and Digital Future 2030. Loving Dad & Husband.



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