07
Jan

Kaiser Kuo’s outlook of digital media in China

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Kaiser Kuo is Group Director, Digital Strategy at Ogilvy China, writer of the Blog
“Digital Watch China” and Co-founder of one of China’s most successful rock bands: Tang Dynasty.

I talked with him about the future of digital media in China. Kaiser explains the big growth in Social Networking and Internet Video in China. Over 77% of chinese Internet Users watch Internet Video which is more than in any other country. Tudou is the second biggest Video Website in China, besides Youtube. He mentions that it is the first time that Internet Video is taking away big budgets from traditional TV or print media.

See the full Video Interview here:

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