30
Mar

Samir Arora, Founder & CEO of Glam Media

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Samir Arora, Founder & CEO of Glam Media took part at a panel about the future of branding at the Abu Dhabi Media Summit 2010. Right after the discussion I met talked him about his key issues.

Glam Media is a distributed media network comprised of both Glam-owned-and-operated properties and a publisher network of 450+ lifestyle websites and blogs. Glam Media aims to bring high-quality print content to the online medium, instead of the usual online trend of having print magazine-lite content. The Glam Media network also includes a slew of fashion websites, blogs and magazines.

Founder Samir Arora wants to gear the site’s online advertising towards the female market in the same way that traditional print has. Glam Media is working with publishers, content owners and media companies to reach readers in effective ways. Glam officially launched in September 2005 at Fashion Week, New York and quickly grew from there. After signing a partnership with AOL in October, Glam created the Glam Network consisting of style websites and blogs later that year. Since then, Glam has partnered with the women’s magazine Cosmopolitan, signed a content syndication deal with the Hearst Corporation, and completed a multi-year advertising deal with Google. With more than 53 million unique monthly visitors, Glam Media, Inc. is clearly proving itself as a leader in the online industry for women’s lifestyle and fashion.

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