The inaugural Abu Dhabi Media Summit 2010 presented a discussion about “Going for Growth”. Tom Stewart, Chief Marketing & Knowledge Officer of Booz & Company, moderated the panel and was joined by H.E. Khaldoon Khalifa Al Mubarak, Chairman of Twofour54, Ari Emanuel, Co-CEO of William Morris Endeavor Entertainment, Maurice Lévy, Chairman and CEO of Publicis Groupe, James Murdoch, Chairman & CEO of Europe & Asia News Corporation and Hartmund Ostrowski, Chairman & CEO of Bertelsmann AG.

After the panel discussion I talked with Tom Stewart about the key topics and results.

The panel was about the combination of leapfrogging technologies and emerging markets. This powerful combination creates new markets which are much larger than they ever were and an rapid expansion of media markets. At the same time we have dramatic changes in media technologies moving from print media to digital media. This development does not only offer unthinkable opportunities, but also creates much more risks.

The panelist mostly represented “established money” while H.E. Khaldoon Khalifa Al Mubarak, Chairman of Twofour54 best represented the emerging markets and new growth.

During the panel discussion James Murdoch, Chairman & CEO of Europe & Asia News Corporation, said that News Corp. is preparing for a “Revolution of Reading” due to eReaders, tablets and digital media. In our future vision video “Mobile Future 2020” we estimate 2016 as the year of digital newspapers, but maybe News Corp. is driving these new markets even faster then we thought.