In the last months Monty Metzger lead a strategy project at a telecommunication company with the title “Mobile Future: Why Data is the New Oil?”.

“Why Data is the New Oil?” was focusing on the state of the Mobile Media Landscape and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it – The velocity of change only seems to be increasing. User Profile Information and Sensor Data, like GPS, Compass, Light or other chips, are forming the way we do business now.

These unlimited streams of data are the core of innovative companies in the mobile era. The project evaluated the opportunities of big data and how the company leaders and marketing executives can profit form these changes.