Endemol’s new highlight is Zoom a new format that fuses TV and social media. This social experiment sees five contestants followed by cameras 24 hours a day. They stay in their own home and follow their usual routine, making public every moment of their every day life. The fate of participants will be determined by a ‘Social Community Index’ which counts their popularity on social media sites like Facebook and Twitter.
Blog by Monty C. M. Metzger *monty.de.