14
Oct

Zoom: Endemol is merging Reality TV with Social Media

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Endemol’s new highlight is Zoom a new format that fuses TV and social media. This social experiment sees five contestants followed by cameras 24 hours a day. They stay in their own home and follow their usual routine, making public every moment of their every day life. The fate of participants will be determined by a ‘Social Community Index’ which counts their popularity on social media sites like Facebook and Twitter.

Read Full Press Release from Endemol.

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