You may already be familiar with the success of the Car Sharing Service “ZipCar”. Now BMW is entering this space with its own competitor, called DriveNow. The big difference are (of course) the cars, because DriveNow is the first premium car sharing service offering BMW and MINI cars.
http://drive-now.com/
All Details about DriveNow:
The BMW Group and Sixt AG are planning a unique and innovative car sharing venture. With effect from April 2011 onwards – initially in Munich and later in Berlin – the two companies intend to join forces in offering a modern mobility concept under the brand-name DriveNow; this new product will combine vehicles and service of the highest quality with simple, flexible usage. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service. Vehicles may be hired and dropped off wherever the customer needs them, thus clearly differentiating DriveNow from products offered by other competitors.
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