Teleshopping Blog by 1-2-3.tv

The German Teleshopping TV Channel 1-2-3.tv launched a corporate blog today.

The Blog is part of an overall Social Media Marketing strategy integrating several Social Media Platforms, like Facebook (with a 123TV Facebook Fan Page), Flickr, Youtube and Twitter.

Check out the Blog at
http://blog.1-2-3.tv

30 Minute Infomercial by Barack Obama

This is the informercial, aired on October 29 2008, on primetime in USA Television.

How to reach 18 million people with a viral video?

I met Dr. Abraham Glezerman, Founder and CEO of Cardo Systems in Berlin at an ADC Event and talked with him about the huge success of his Viral Video Campaign.

“The Popcorn mystery” was started with one amateur video in english, followed by an Video response from Japan. After launching these two videos thousand of people tried to make popcorn with their cell-phones, too, and published videos on youtube. Even ABC and CNN aired several stories about the mystery.

After a few week Cardo published this Video “The Popcorn mystery resolved” and CNN invited Mr. Glezerman for an interview.

The results to far: 18 million people have watched the videos and much more heard about Cardo Systems for the first time.

Twine, a Web 3.0 platform, is now open to the public

“Twine is a smarter way to keep up with what you’re into.”

Collaborate, manage, organize and share information using Twine, a Semantic Web or Web 3.0 service created by Radar Networks.

I am testing Twine since June 2008. The theme oriented “Twines” (Groups) are very useful to share ideas and save important information on one place. Yesterday they opened twine to the public.

I created three Twines with already over 60 members and I would be happy if you join and share your links and ideas:

Twine: Digital Conversation & Social Maps.

Twine: Marketing 2.0.

Twine: Ahead of Time.

Real or Viral Video?

This video shows a live carhijacking, filmed by a pedestrian.

The question is: Is it real? Or a clever Viral Video to show Seesmic’s mobile upload function?

funny BUT too close to where I live

Reporting from ADC Congress “Leading Brands in Digital Times”

I am at ADC BIC Conference today and twittering live: http://twitter.com/montymetzger

Here are some of my updates so far:

Colleen is also showing some Viral Marketing Cases, like the “Art if Resistance” movement: www.artisresistance.com #BIC08 #ADC

Colleen is showing a few Digital Cannes Cases: SOL Live Banner http://www.solcomments.com/… #ADC #BIC08

Colleen is showing a few Digital Cannes Cases: Uniqlock http://blog.monty.de/?p=506

Colleen is talking about how “Digital Marketing” is changing the Cannes Lion Awards year by year.. #ADC #BIC08

Christian Blümelhuber talked about explicit and implicit brand awareness and how important the implicit part is. #ADC #BIC08

NExt speaker at ADC BIC Conference: Colleen DeCourcy, Cannes CYBER LIONS JURY PRESIDENT and Chief Digital Officer TBWA Worldwide #ADC #BIC08

first pictures of the ADC BIC08 Congress in Berlin by @ognibeni http://twitpic.com/gh0g

first speech is hold by Christian Blümelhuber about “Brands in Digital Media” #ADC #BIC08

Topic of the ADC BIC08 Conference “Leading Brands in Digital Times” #BIC08 #ADC

The ADC BIC Conference is starting now. Will be an exciting day (www.adc-bic.de) #BIC08 #ADC

“Monty makes the extraordinary look simple”

THANK YOU Charles, for writing this eloquent recommendation for my LinkedIn Profile.

Dr. Charles Savage wrote:

Monty makes the extraordinary look simple. If the Future has significance for you, he has his finger on the pulse and knows how to help others see quickly the important trends that will impact all our business lives. In addition, he has an ability to take international groups of CEOs and other executives to other parts of the world, and in a relatively short time, give them a deep understanding of the dynamics of this part of the world. How he does it, I am not sure, but after seeing him in action, I know it’s real.

The Future of Tennis

Great Viral Video by Lacoste:
The future of tennis?