Media-Innovation? High gloss Online Magazine?
Today, Condé Nast starts an innovative new project in Germany. The websites of Vogue and VanityFair get a new glossy online magazine. Brands like HERMES and HUGO BOSS love this new format and placed ads in the first issue. Marketing executive can finally place their full-page ads like in a normal fashion or lifestyle magazine, but in combination with the interactivity of the web.
But how useful and intuitive is such a “Media – Miki” in reality?
I will ask this question today at an exclusive interview with the creators of the MIKI, IntelliMedia and Condé Nast.
The full interview and more reviews will follow later. But I will be giving live updates “on the go” at my Twitter Channel: http://twitter.com/montymetzger