Category: Blogs

04
Jul

Aktien Analyse: Apple Aktie steigt.

Philippe mein Kollege bei CScout beobachtet viele Trends und News täglich über seinen RSS Reader. Heute stellt er eine mutige Aktien-Prognose auf.

Die Apple Aktie steht heute auf 36,50 US Dollar.
Seine Prognose ist, dass die Apple Aktie diese Woche noch 40,- US Dollar überschreitet.

Diese Nachricht ist der Grund für seine Prognose.

We’ll see what will happen……

02
Jul

Ist das nicht Wahnsinn!

Ich finde das engagement aller Künstler für Live8 echt Klasse. Wir sollten viel öffters so viele Nationen vereinen. Oder wie Kofi Anan gesagt hat: “Das sind wirklich die vereinten Nationen.”

Link:

16
Jun

Ab nach Salzburg und Wuppertal

Heute bin ich am Vormittag in Salzburg am Future Summit:
The Future Summit

Und heute Abend im Wuppertal zur Vorbereitung des morgigen Trend Labs:
Trend Lab

13
Jun

Erster Deutscher Weblog-Verlag

In diesen Tagen wurde die Spreeblick Verlag KG gegründet, der erste deutsche und vor allem unabhängige Weblog-Verlag. Das Familienunternehmem im wirklichen Sinne des Wortes kümmert sich um die Veröffentlichung hochqualitativer Blogs zu Nischenthemen und vermarktet diese, soll heißen: Finanziert sie über Werbung und Sponsoren.

Viel Erfolg dabei 🙂

Spreeblick

31
May

Weblogs bei T-Online

Hier ein Beitrag vom RSSBlogger, Siegfried Hirsch:

Eigentlich ist die Ankündigung von Loic LeMeur schon fast 2 Monate her, als er beim Trendday Blogging in München von CScout darüber berichtet hat, dass T-Online Weblogs anbieten wird in Zusammenarbeit mit sixapart.

Jetzt ist mir endlich mal ein Weblog über den Weg gelaufen, das dort gehostet wird und es gibt sogar ein Community Seite dazu.

Scheint ja langsam anzulaufen.

Ergänzung vom Oliver vom agenturblog:
“Auf einer “Community” Seite stellt T-Online einige der spannenden Blogs der eigenen Plattform vor, so unter anderem auch dass von Familie Collasch aus Halle.” Allerdings scheint es wohl Diskrepanzen zwischen den beiden Familien zu geben. Hat da etwa T-Online ein wenig zu viel gehübscht?

Und auf dem Agenturblog war dies zu lesen:

Auf einer “Community” Seite stellt T-Online einige der spannenden Blogs der eigenen Plattform vor, so unter anderem auch dass von Familie Collasch aus Halle. Auf der T-Online Seite ist diese Meldung mit folgendem Bild unterlegt:
Familie

Auf den ersten Blick sieht dieses Bild aus, wie aus einem beliebiegen Stock Image Archiv. Für die Leser, die nicht so häufig in Stock Image Archiven recherchieren entsteht allerdings durchaus der Eindruck einer glücklichen, modernen und gut aussehenden Familie, die hier bei T-Online bloggt. Ein Klick auf entsprechende Seite offenbart allerdings direkt dieses Bild als Schnappschuß der Autoren:
Familie Collasch

Keine Ähnlichkeit erkennbar. Auch die Kinder sehen irgendwie ganz anders aus. Was ist passiert?
Kritische Leser könnten vermuten, dass T-Online die Familie Collasch nicht für präsentabel genug für die eigene Blog Community Seite erachtet und deswegen auf Stockmaterial zurückgreift. Passt dieses Vorgehen denn zu einer Vorstellung der eigenen Blogs? Geht es nicht insbesondere um Authenzität? Um echte Menschen? Eben keine zielgruppen- und marketinganalysen konformen und weichgespülten Identifikationschnittmengen? Was denkt Familie Collasch dazu? Fragen über Fragen…

25
May

P&G Blogs

Sparkle Body Spray Blog is a creative Product Campaign for their new body spray products.

19
May

Konsumenten schreiben ihre eigenen Inhalte

Ich habe einen Artikel über den Trend der sog. Consumer Generated Media auf unserem CScout TrendBlog verfasst.

Was meint ihr dazu?

19
May

Lead-User drängen auf Produkt-Update

Die Nutzer von aktuellen Nokia Telefonen und Apple Computern haben ein Anliegen an Apple. Die iSync Funktion auf Ihrem Mac unterstützt die neuen Nokia Modelle nicht. Ich habe zum Beispiel ein Nokia 7610 um Bilder auf meinem MoBlog zu veröffentlichen – ABER die iSync Funktion geht nicht. Somit ist die Ãœbertragung meine Adressdaten mühsame Handarbeit.

Eine Gruppe von Nokia Nutzern hat nun einen offenen Brief an Nokia verfasst, den bereits 271 Personen unterschrieben haben.
Aber das reicht noch nicht …

Macht mit:
http://www.petitiononline.com/104/petition.html

17
May

Podcasting Killed the Radio Star

Podcasting Killed the Radio Star 

Podcasting will soon break out of the “pod” and onto the public airwaves.

The world’s first all-podcast radio station will be launched on May 16 by Infinity Broadcasting, the radio division of Viacom.

Infinity plans to convert San Francisco’s 1550 KYCY, an AM station, to listener-submitted content. The station, previously devoted to a talk-radio format, will be renamed KYOURadio.

Infinity, one of the country’s largest radio operators with more than 183 stations around the country, will invite do-it-yourselfers to upload digital audio files for broadcast consideration by way of the KYOURadio.com website.

“I’m excited,” said Infinity Broadcasting CEO Joel Hollander. “We’re creating a new way to let a lot of people participate personally in radio — sharing their feelings on music, news, politics, whatever matters to them.

“I also think this is going to be a really interesting way to develop new talent,” he added.

The station’s producers will screen submitted content to ensure it meets quality standards and does not violate FCC broadcast guidelines. Approved podcasts will be simultaneously broadcast over the AM airwaves and streamed online at KYOURadio.com.

In addition to the newfound reach promised by radio broadcast, podcasters may be free to include in their podcasts some music from major record labels, Infinity said.

The company said it plans to cover the cost of music-licensing fees, which are prohibitively high for most individuals.

In part because of licensing requirements, which usually cover only broadcast and streaming, the company has no plans to provide downloadable program archives.

Infinity’s Hollander said the decision to launch the “open-source radio” experiment came partly because the San Francisco station’s current format has not been a great financial success.

“This switch won’t be a big gamble for us monetarily, but it’s a potential home run,” said Hollander. “You have to make bets on new forms of technology — some work, some don’t. We’re making a bet that this might become the way people want to communicate.”

Podcasting, a term that combines references to broadcasting and to Apple’s iPod, is a method of online audio distribution that has become increasingly popular of late. Digital sound files are uploaded to a website, and listeners subscribe to automatically load files onto a portable player as they’re made available.

Podcasts consist of any imaginable form of audio content, from spoken-word programs by bloggers to shows made by professional radio organizations.

The company’s podcast-to-broadcast announcement coincides with a flurry of similar, user-contributed projects, including former Vice President Al Gore’s Current TV cable channel; the Open Media Network launched this week by Netscape pioneers Mike Homer and Marc Andreessen; and the grass-roots media archive Ourmedia.org.

Hollander said Infinity does not plan to assert ownership claims on content submitted by podcasters, who will remain free to publish their podcasts on the internet — or anywhere else they choose.

“They can give it to us and give it to somebody else, because we’re not taking anything away from them,” Hollander said. “We’re just helping them reach a broader audience with our bandwidth.”

Hollander said Infinity has no immediate plans to launch similar podcast stations in other cities, or on other radio frequencies.

Unlike most commercial radio stations, KYOURadio will not follow a predictable programming schedule — at least not initially. Over time, Hollander expects programming schedules will evolve in response to listener feedback.

The station may shun schedules, but it’s not ditching advertising. Both the AM broadcast and the online stream will include ads.

Infinity said it may also launch a new advertising program before the end of 2005 that will allow marketers to place audio ads in podcasts elsewhere on the internet. The system would use podcast metatags to match a podcast’s audio content to corresponding ads, much like Google’s keyword-driven AdSense text ads.

Other related possibilities under review include selling podcasters access to radio spectrum, so that individuals or groups can become independent radio broadcasters.

Earlier this month, Infinity announced plans to offer “visual radio,” a service allowing listeners to tune in to FM radio over their mobile phones while receiving artist data and interactive services. Currently offered in Finland only, the system was developed by Nokia and will be hosted by Hewlett-Packard.

Via WIRED

17
May

Pabst Podcast

Ein Podcast für den Pabst.

Pope podcast hints at broadcast revolution

As millions of pilgrims streamed into Rome this past week, a Dutch priest led Internet listeners on an intimate audio tour that allowed them to pay one last visit to Pope John Paul II before he was laid to rest.

Father Roderick Vonhogen brought the Catholic Church’s ancient rites to life through a cutting-edge format: the podcast, a radio-style show that is distributed over the Internet.

Podcasts have caught on like wildfire since they first emerged only nine months ago. Listeners can pick from roughly 10,000 shows on topics ranging from religion to wine to technology, and media companies and advertisers are taking note.

For now, it is a cottage industry dominated by the likes of Father Roderick, a parish priest from the Netherlands whose low-key charm and you-are-there narratives bring the church’s pomp and circumstance down to a human scale.

On “Catholic Insider,” listeners hear Father Roderick banter with students camped out in St Peter’s Square and describe the Pope lying in state in the basilica.

“It’s beautiful, it really looks like he’s sleeping,” he whispers as a choir sings in the background.

Thousands of podcasts can be found through directories like Podcast Alley (http://www.podcastalley.com), while listeners can automatically download new shows as they become available using free software like iPodder (http://www.ipodder.org).

Listeners can transfer their podcasts to an Apple iPod or other portable MP3 player, and listen to them when and where they wish.

A recent survey by the Pew Internet and American Life Project found that one in three US adults who own an MP3 player have listened to a podcast, though the survey’s small sample size means that figure could be substantially lower.

Analysts say podcasting could challenge the broadcast industry by giving consumers more control over what they hear and when they hear it.

Via ABC Net

17
May

10 Millionen Blogs auf Technorati

Technorati hat letzte Woche offiziell 10 Mio. Blogs registriert.
Der 10 Millionste Blog ist auf China und wird von einem Studenten verfasst.

Via Joi Ito

22
Apr

Blogging wird ihr Business verändern!

Das aktuelle Titelblatt der Business Week macht es deutlich – Blogging wir großen Einfluss auf die Medienlandschaft und das Medienverhalten haben.

Business Week Cover Blogging

Oder etwa nicht?

22
Apr

Durch Blog vermisstes Kind endeckt.

Eine Mutter hat in Japan durch die hohe Verbreitung von Blogs Ihr Kind wieder finden können.

Das ist doch mal eine Geschichte für die Bild Zeitung – richtig emotinoal und aufregend.

Der Artikel ist in englischer Sprache verfügbar bei Asahi Shimbun.

15
Apr

Poliker setzen Podcasting für Wahl-Kampagne ein.

George W. Bush setzt Podcasting als Marketing-Instrument ein um die klassischen Medien zu umgehen.
Bush Wahl-Kampagne Podcasting

US politicians embrace podcasts

Although George W Bush is just months into his second term, politicians have already launched their campaigns on the internet for next year’s mid-term elections.

15
Apr

Tagvertising

iMedia Connection hat heute eine spannenden Artikel zum Thema Tagvertising veröffentlicht:

Blog guru Steve Rubel gives us the skinny on folksonomies and tagvertising: the new ways to reach loyal audiences.

As you read this, millions of individuals are working under their own volition to create a new Dewey Decimal System for the internet. In the process — perhaps without even realizing it — they are laying the groundwork for a new contextual online advertising paradigm called “Tagvertising.”

The consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but more importantly also share it with others by filing it under a global taxonomy that they created.

Here’s how tagging works. Using sites such as del.icio.us — a bookmark sharing site — and Flickr — a photo sharing site — consumers are collaboratively categorizing online content under certain keywords, or tags. For example, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the broader community iPod tag that displays all images consumers are generating and filing under the keyword. As of this writing, Flickr has more than 3,500 photos that are labeled “iPod.”

Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, et cetera. But using del.icio.us you can bookmark this page or subscribe to its RSS feed. Then, everyday you will find the latest interesting links consumers are finding and sharing about blog marketing. Now imagine you run a blog marketing consultancy and you want to advertise to users who follow these tags. This is what’s we’ll see this year as tagvertising takes hold.

Already, large and small sites alike are getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them. For example, The Guardian, a U.K. newspaper, last week added tags to its news blog. Metafilter, a popular community weblog that anyone can contribute to, also recently incorporated free-form keywords that writers can use to categorize their posts. The larger news sites, particularly CNET, may not be far behind.

Of course the big search engines have tagging on their radar as well. Yahoo recently purchased Flickr. Furl, another bookmark sharing site, was absorbed by LookSmart. Ask Jeeves now has tagging. And Amazon invested in a site called 43 Things that lets people tag-based build wish lists. They might even be the silver bullet search engines need to deliver truly personalized search results. When this happens folksonomies and tagvertising will usher in the next great advancement in contextual advertising.

Here are three ways in which tagging will create new opportunities for marketers. Some are applicable today while others are on the horizon in the near future:

Although tags are far from perfect (they generate a lot of false/positives), marketers should nevertheless be using them to keep your finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7.

Folksonomy sites can be also be carefully used to unleash viral marketing campaigns — with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services

As tagging grows and the search engines begin adding this feature to their sites, Google and Overture will allow advertisers to buy keywords across certain tags. Watch for this later this year.

Last but not least, one or more entrepreneurs will launch a tagvertising network that facilitates a keyword buy across all sites that use folksonomies.

Steve Rubel is Vice President of CooperKatz & Company, a New York City public relations firm, and author of the Micro Persuasion blog. He evangelizes the application of blogs and RSS in traditional public relations campaigns and runs the firm’s new Micro Persuasion practice.

07
Apr

Coca-Cola Zero

Coca-Cola führt im Juni 2005 einen neue Marke in USA ein:
Coca-Cola ZERO

Coke Zero

Für alle die schon kommende Woche in den Genuß einer Coke ZERO kommen möchten, können bei der eBay Versteigerung mitmachen. Heute liegt das höchstgebot bereits bei 1580,- US $ – nicht schlecht. Die Auktion läuft noch bis zum 8.5.2005.
Alle Einnahmen kommen dem Roten Kreuz zu gute – also nur weiter bieten.

Die Einführungskampagne für Coca-Cola ZERO scheint also erfolgreich zu sein und generiert schon jetzt viel Mund-zu-Mund Propaganda. Ein Hoch auf das Coke Marketing Team in USA.

07
Apr

Coca-Cola Internal Marketing Blog

Coca-Cola nützt Blogs zur internen Kommunikation.
Dazu habe ich einen Blog-Artikel vom Oktober 2004 gefunden.

Hier ein Bild des internen Blogs von Coca-Cola.
Coke Blog

From Micro Persuasion:

Today I discovered what appears to be a new blog that’s being developed for internal/knowledge management use by The Coca-Cola Company. At blog time, it was accessible via the list of recently updated blog links on the TypePad home page, so it’s fair game.

It appears that the site is being developed by Elemental Interactive, Coke’s online marketing firm. Perhaps they didn’t realize that blogs can be so public right away unless you password protect them.

The blog site has categories set up for online marketing, corporate blogging, and internet trends. It’s not clear if this was meant to be a site just for Coke or Elemental employees or if it has some greater purpose.

UPDATED: The site is now password protected.

06
Apr

Paris Hilton Promotes Movie With Podcast

The girl who’s famous for nothing is joining the geek squad by launching, on April 29, a podcast to promote her upcoming Stephen King movie House of Wax releasing May 6. Yes, now you can hear celebutante Paris Hilton coo, witlessly in your ears about her life, shopping and her tribulations making the movie. Podcasting has entered the building.

OK, so it’s really Warner Brothers that’s launching the podcast and using Hilton’s popularity to promote it and the movie. As BL Ochman points out, this a good thing and a bad thing. It’s good that podcasting will get major play. It’s not so good the world’s going to be introduced to podcasting by listening to Paris whimper about her life. On the upside, the movie stars Elisha Cuthber.

The Paris Hilton Podcast

Podcasting is hot. But it just got hotter. Paris Hilton invites you to join her on “The Paris Hilton Podcast — Countdown to House of Wax,” beginning on April 29. Join Paris and friends as she shops, parties, poses and publicizes in the days leading up to the May 6 opening of House of Wax.

“The Paris Hilton Podcast — Countdown to House of Wax” may be played back on your iPod or any portable media player.

To get “The Paris Hilton Podcast” and download a custom House of Wax Podcatcher, select your OS: WINDOWS or MAC. If you already have a podcast client and would like to subscribe to “The Paris Hilton Podcast” simply copy and paste the url below into the subscriptions window of your podcast client.

http://houseofwaxpodcast.com/rss.xml

05
Apr

Google Video-Blogging

Google will sein Dienstleistungsportfolio erneut aufstocken. So will das Unternehmen seinen Kunden die Möglichkeit bieten, persönliche Videos zu hinterlegen. Google-Mitbegründer Larry Page sprach von einem “Video-Blogging-Experiment”.

Angekündigt wurde der neue Dienst auf der “National Cable & Telecommunications Association Show”, die derzeit in San Francisco stattfindet. Google räumt Videos einen immer höheren Stellenwert ein. Erst im Januar hat das Unternehmen mit “Google Video” einen Dienst präsentiert, der das Durchsuchen von TV-Sendungen von US-Sendern wie PBS, Fox News, C-Span und ABC ermöglicht.

Dadurch ist es möglich, durch die Eingabe der Suchbegriffe “Tsunami Indonesien” TV-Material zu finden, das sich mit der Katastrophe beschäftigt. Angezeigt werden der in der Nähe aufgezeichnete Text sowie ein Vorschaubild. Das Video selbst steht derzeit noch nicht zum Abruf bereit, Google plant dieses Feature aber für die Zukunft. Vorher müssen jedoch lizenzrechtliche Fragen geklärt werden.

Auch bei den Google-Konkurrenten Yahoo und Microsoft spielen Videos eine zunehmende Rolle. Yahoo hat kürzlich angekündigt, seine im Dezember vorgestellte Video-Suchmaschine stärker bewerben zu wollen, die Redmonder haben vergangene Woche eine Downloadseite für Videoclips eröffnet.

Der Wettbewerb zwischen Google, Yahoo und Microsoft dürfte sich in der nächsten Zeit weiter verschärfen. Am Ende geht es darum, wer den universellen Suchdienst für Informationen aller Art unabhängig von ihrem Speicherort realisieren kann. Bis diese Vision Realität wird, müssen die Unternehmen aber noch zahlreiche technische Hürden überwinden.

04
Apr

Search the Microsoft Community Blogs

Blogs are Web pages which are updated frequently, written from the point of view of an individual, written in an informal tone, and usually expose an RSS feed for syndication. Use this directory to find blogs about Microsoft technologies written by Microsoft employees. These blogs will provide you insights and opinions about using Microsoft technologies and software. Take advantage of the RSS and OPML feeds offered via this portal. Each search will create either an RSS or OPML feed that you can use to get the latest information.

Microsoft Community Blogs