Category: facebook future trends

15
Jan

Facebook Graph Search

Finally, Facebook is updating it’s search functionality with “Graph Search”.

Facts: Facebook currently has more than a billion users with more than a trillion connections. And there are more than 240 billion fotos published on facebook.

Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. Technically it is a high-speed contextual discovery engine.

Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.

“It is not web search,” Zuckerberg says.

Graph Search and web search are completely different. Web search is designed to take a set of keywords (for example: “music industry”) and provide the best possible results that match those keywords.
With Graph Search you combine phrases (for example: “my friends in Los Angeles who like Justin Timberlake”) to get that set of people, places, photos or other content that’s been shared on Facebook.

Facebook is taking privacy more serious
Another big difference of Facebook Graph Search is that every piece of content on Facebook has its own audience, and most content isn’t public. Facebook built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

18
Jun

Facebook teams up with Olympic Games in London 2012

Facebook has announced a partnership with the Olympic Games in London 2012 at a press event at Facebook London today. The partnership is a big step on the way to monetize the social network and its fight against Google and Twitter. Although Facebook has 10 times more Page Views that YouTube, Facebook’s revenue is still only 10% of Google’s total revenue.

With the launch of “Explore London 2012” facebook has created a special landing page for all people interested in the olympic games. You can find an overview of all facebook fan pages of athletes, teams and sports and “like” them directly or jump to the fanpage to learn more.

Great move for Facebook.

29
Feb

Timeline for Facebook Pages

Today Faceook introduced Timeline for Facebook Pages during their first FMC (Facebook Marketing Conference) in New York City.


Here are the core features facebook is presenting.

  • Brand your Page: Add a unique cover photo and showcase your most important news on your Page timeline.
  • Highlight what matters: Pin a new post to the top of your Page each week so people notice what’s important.
  • Manage everything in one place: See and respond to your recent activity and private messages right from the top of your Page.

With Timeline for Pages you don’t have the left navigation bar anymore so your famous Facebook Tabs get a new place.

The tabs of a facebook company pages will get more space. So your tab can be bigger than the normal 520px width. The full width of the new timeline for pages tabs are 850px (pixel). The width of the content area for the tab will be 790px.

Since today a few companies have already presented how timeline for pages will look like. Here are a few Examples: Olympic Games, Nike, Starbucks, Coca-Cola.

06
Jul

Endemol’s BigBrother launches voting via Facebook Credits

Since the invention of paid-televoting and paid-short-messaging (SMS) the TV industry has creatively adapted or developed TV show formats to increase their revenues. Televoting is mainly used for decision making, opinion polling or game-shows. In the age of Facebook, where users spent most of their time on the social network, Endemol is introducing the first paid-online voting system via Facebook credits.

The consumer behavior is changing and is bridging the gap between TV and Web usage. TV Channels could not charge our TV audience for a “click”, that’s why the focus was on televoting as the major decision tool for BigBrother.

With over 600 million global Facebook users, of which are over 20 million in Germany, the social network is the place where consumers spend most of their time online. The usage of Facebook Fan-Pages or Facebook Apps have already lead to a new discipline for Marketeers. Social Media Marketing is now part of the modern Marketing Communication Mix.

In close teamwork with the Innovation Agency and Social Media Specialist, Ahead of Time, Endemol was working on new TV formats leveraging the power of social media. “With the introduction of Facebook Credits and the rise of other virtual currencies in social games such as Zynga’s farmville it was a logical step for us to develop a paid-voting system on Facebook”, says Monty Metzger, CEO of Ahead of Time.

Big Brother Paid Facebook Voting

“While we envisioned, inspired and strategically developed the concept, we collaborated for the technical development with one of the best App-Developer in Germany I can think of”, says Monty Metzger. PLAZZ Entertainment developed the Facebook Voting App for BigBrother Germany.

Jürgen Mayer, CEO of PLAZZ Entertainment, is convinced that the new Facebook Voting will be changing the TV industry and lead to new show formats, such as Televoting did in the nineties. “The technical development of innovative concepts like this is a challenge, but we did our best to deliver a high-quality user experience with a simple and attractive usability. And we are proud that we, as a german company, are setting new standards in the global entertainment industry”, says Jürgen Mayer.

The Facebook Voting App is integrated in the Fan-Page of Big Brother Germany at http://www.facebook.com/BigBrotherDeutschland

The Facebook Voting App is the first App that uses Facebook Credits for “non gaming” virtual goods. For the TV Channels this is a new revenue opportunity for the future. And virtual currency, like Facebook Credits, may become the standard for Social TV projects.

Endemol’s Facebook Voting App is just the beginning and there are already more ideas prepared for launch in the near future.

17
Jun

What is happening each minute on the internet?

We live in exciting times. In one minute – 60 seconds – on the web…
… 70 new domain names are registered.
… almost 100.000 tweets on twitter are posted.
… more than 370.000 voice calls are happening on skype.
… more than 13.000 iPhone Apps are downloaded.
… more than 600 new videos are uploaded to YouTube.
… almost 700.000 status updates on facebook are posted.
… and over 170 million eMails have been sent.
etc. etc.

Web in 60s

19
May

Unimaginable: A world without facebook?!

Well done motion graphic video with key facts about facebook in general. Furthermore the production team raised the question how life without facebook would look like.
For this question, I also started a discussion on Quora.

14
Dec

Visualizing Global Friendship of facebook’s 500+ million users

A facebook intern created a visualized view of friendship on facebook on a global level. The result is this impressive image, visualizing the friend-relations of more than 500 million facebook users. It is interesting how we are connected, but also where are the main gaps where facebook is not present at all. Well done.

Facebook Global Friendship - Visualized
View High Resolution.

Description of the project on Facebook:
Visualizing data is like photography. Instead of starting with a blank canvas, you manipulate the lens used to present the data from a certain angle.

When the data is the social graph of 500 million people, there are a lot of lenses through which you can view it. One that piqued my curiosity was the locality of friendship. I was interested in seeing how geography and political borders affected where people lived relative to their friends. I wanted a visualization that would show which cities had a lot of friendships between them.

I began by taking a sample of about ten million pairs of friends from Apache Hive, our data warehouse. I combined that data with each user’s current city and summed the number of friends between each pair of cities. Then I merged the data with the longitude and latitude of each city.
….
Continue Reading..

13
Dec

My facebook profile art

The new profile page of facebook offers a lot of new opportunities. Here is my first facebook art for my profile: http://www.facebook.com/montymetzger

Monty Metzger Facebook

Here you can find a PSD file to set up your profile.

25
Aug

Most Famous Facebook Pages killing Brand Websites

Facebook has quietly become the biggest relationship-marketing provider for many brands.

For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media.

Facebook Fan Pages

Coca-Cola, with its 10.7 million Facebook fans, has three to four times the Facebook fan base as MyTown and Foursquare have registered users. (There are at least 11 brands whose Facebook fan pages have quietly grown bigger than the biggest geo-location providers.) That certainly trumps U.S. unique visitors to Coke’s brand website, which fell by more than 40% to 242,000 in July compared to a year ago, per Compete.

Kraft Foods’ Oreo is the No. 3 brand page on Facebook as tracked by DBM/Scan, with an 8.7 million fan base growing at a clip of 71,000 a day. But the multi-brand site where its web presence has been hosted, NabiscoWorld.com, has seen U.S. traffic decline from 1.2 million in July 2009 to 321,000 last month.

(Via AdAge)

19
Aug
19
Aug

Facebook Places

Mark Zuckerberg has presented the new location based service “Facebook Places” yesterday. Facebook is addressing the market Foursquare, FriendTicker etc. has opened up.

18
Aug

eBay Movie & Twitter Movie (Parody of the Social Network “Facebook” Movie)

One month after the release of the Movie Trailer of “The Social Network”, aka “The Facebook Movie”, two parodies are getting a lot of attention. Have a look yourself.

Twitter Movie Trailer

eBay Movie Trailer

07
May

Stay Informed & Sign Up

* indicates required