Apple is entering the mobile advertising business and aims at high emotional and interactive ads. Here is a great example of an iAd of Toy Story. After a click on the small banner within an iPhone App you won’t leave the app directing you to a website. The user experiences a smooth change to a branded environment, the iAd. It opens like a regular app, but due to the new multitasking you can still keep the other app open.
The Toy Story iAd then shows an overview with several options and buttons. One option is to watch a few in-ad videos, play in-ad games or open the in-ad shop and buy the product right away. This might redefine mobile advertising and opens completely new ways to market products on a mobile devices.
Today Apple announced key features of the new Apple iPhone OS 4 which will come out in Summer 2010. During that presentation Steve Jobs announced that Apple is entering the mobile marketing business with iAd.
The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1 billion advertising opportunities per day.
Steve Jobs: “There are many free or reasonably priced apps… the developers are putting ads into apps, and we think most of this kind of advertising sucks!”. He added: “Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is. You know the ads on the web — they’re eye catching and interactive, but they don’t deliver emotion. What we want to do with iAds is deliver interaction and emotion.
It’s about motion plus interactivity. The ads keep you in your app. Today when you click on a banner ad, it yanks you out of your app and throws you onto the advertisers web page. So people don’t click on the ads.
Because iAd is in the iPhone OS itself, we have figured out how to do interactive and video content without ever taking you out of the app. For developers to add this to their apps is really simple. They can do it in an afternoon. Apple is going to sell and host the ads, and we’re going to do a 60/40 split.”
60% of Advertising Revenues will be for the Developers. Apple will earn 40% of the mobile advertising market in the future.
Looking forward to the Apple presentation today.
Here are the start times of the event:
07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris
09:00PM – Moscow
MobileCrunch is reporting live from the event.
Apple has begun sending email invitations to select members of the media inviting them to a “sneak peek of the next generation of iPhone OS software.” The invitation features a large graphic with a large “4” shadow spread across a blue background, with “Get a sneak peek into the future of iPhone OS” overlaid in white text. The event will be held on Apple’s Cupertino, CA campus and will begin at 10:00 a.m. Pacific Time on April 8.
New iPhone 3GS with 7.2Mbps HSDPA, improved 3 megapixel camera that also does video at 30 fps
I am just following the WWDC presentation by Apple on live video and twittering about it at www.twitter.com/montymetzger
Yesterday I turned on my iPhone and I realized that the display is not working correct. I did many restarts and software checks. My result the screen has a dead zone of almost 2 cm. So I cannot type any eMails, short-messages, telefon-numbers nor tweets on twitter anymore. Oh no – bad news.
I bought the iPhone on the first day in New York and activated the phone right away with AT&T. After cancelling the AT&T contract I brought it to Germany and unlocked it. Apple has a global guarantee on all products they sell. But with the iPhone and the related telecommunication operator they have many restrictions and I can only use my guarantee if I go to an Apple Store in USA.
It is amazing what you can find out using the Serial-Number of the product.
For example my iPhone is the 32.129th iPhone ever made and it was produced in July 2007.
But now I have to figure out how to get it working again… Maybe I have to buy a new display here.
Here are my top 14 ways to watch Steve Job’s Keynote today live from the WWDC – Development Conference in USA.
Live Video is already a big trend online. At Youtube you can only upload recorded material or record live via your Webcam. But Via Mogulus or UStream you can publish a live video and stream it online.
So here you can watch a Live Video about the WWDC Keynote:
- The Digital Lifestyle TV
>>>>This one is using Mogulus TV.
- Bwana TV
>>>>And this one is Using UStream TV.
- Techcrunch via Mobile Phone
>>>> Michael is using his mobile Phone and Qik.com
- IPhone Alley
Today I hold a speech at the Internet Congress IICO (www.iico.de) in Berlin.
My topic was “Mobile Media Revolution – The change of the Media Landscape”.
I talked about the general shift in media behaviour, starting a digital conversation. See the article on Ahead of Time about Corporate Conversation.
Furthermore I mentioned how important it is to watch the global hotspots to keep up with innovation and trends. How you keep up with Innovation and how to be ready for the future.
The main part is about key trends in mobile media with cases from South-Korea, Japan and USA.
Here is my presentation:
Steve Jobs just hold his MacWorld Key-Note. He presented a brand-new MacBook called MacBook Air – the thinnest notebook ever.
Furthermore he said that the iPhone was sold over 4 Million times since the launch 200 days ago – that’s 20.000 iPhones a day.
I think this is great news, or what do you think?
But what happened with the Apple stock?
Apple lost during the Key-Note of Steve Jobs over 10% market share.
See picture below:
Here is a good explanation I found online:
“Outside of last year, which was pretty special, the stock has typically moved up on rumor and down on news. It has followed this pattern as long as I can recall.
Folks are really setting themselves up for disappointment anymore with these things. Apple can’t meet everyone’s expectations and rumors.”
Leaving to Shanghai – with me my new german iphone. During the 3 day trend tour we will have many interesting meetings focused on web 2.0 and mobile media. I will write a short summary for you.
We are looking for great iPhone Applications at the moment.
I like Twitter on iPhone – called Hahlo.
More Infos about Hahlo:
Hahlo is an iPhone-styled interface for the great Twitter service, and it is built upon their simple API.
All you need to use Hahlo is a twitter account. Your login details are not stored by hahlo.com, they are saved in a cookie to allow access to things such as your direct messages, and enable you to update your status directly from hahlo.
Blog by Monty C. M. Metzger *monty.de.