Most Famous Facebook Pages killing Brand Websites

Facebook has quietly become the biggest relationship-marketing provider for many brands.

For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media.

Coca-Cola, with its 10.7 million Facebook fans, has three to four times the Facebook fan base as MyTown and Foursquare have registered users. (There are at least 11 brands whose Facebook fan pages have quietly grown bigger than the biggest geo-location providers.) That certainly trumps U.S. unique visitors to Coke’s brand website, which fell by more than 40% to 242,000 in July compared to a year ago, per Compete.

Kraft Foods’ Oreo is the No. 3 brand page on Facebook as tracked by DBM/Scan, with an 8.7 million fan base growing at a clip of 71,000 a day. But the multi-brand site where its web presence has been hosted, NabiscoWorld.com, has seen U.S. traffic decline from 1.2 million in July 2009 to 321,000 last month.

(Via AdAge)

Biomimic Marketing

The new trend in Marketing. Getting a touch of nature into your technology products. Imitate and mime biological structures, gestures and movements and merge it with the latest 3D animation methodoligies – The Result: “Biomimic Marketing”.

Biomimic Marketing in Action – Watch this example from AT&T:

1stAveMachine-CelebrateSpring from MotiongraphicLAB on Vimeo.

Another example of Biomimic Marketing is BMW’s Concept Car “Gina”:

How to make money with Twitter?

If the Twitter Management is not inventing advertising on Twitter.com the users just do it themselves.

Twitter users inetgrating advertisements in their stream of updates have begun adopting new standards for disclosure.

Many ads are now being marked with tags — “#spon” for sponsored tweets, “#paid” or “#samp” for those who received sample products — based on guidelines released Thursday by the Word of Mouth Marketing Assn. (WOMMA). The new instructions are a response to the Federal Trade Commission’s call for more explicit disclosure from bloggers.

Pepsi had the biggest advertising success in the Superbowl, without advertising

The Superbowl is nearly as famous for its commercial breaks as for the game itself. In fact, the commercials are more memorable than the game for many viewers – a study by ad agency Venables, Bell & Partners showed that 66% of viewers remember their favorite advertiser from the 2009 Superbowl and only 39% recall which team won. However, this exposure comes at a hefty price, rates for Superbowl commercials run far above any other TV event because the game draws around 95 million viewers in the US alone. 30-second spots run close to $3m and the game typically includes 50 to 60 spots. PepsiCo has advertised its cola during every Superbowl for over 20 years but it has become more and more difficult (and expensive) to stand out from the field.

Instead of running the risk of being an also-ran, PepsiCo announced in December that it wouldn’t be advertising its cola during the Superbowl this year, instead it unveiled a $20m fund in which it is looking for people, businesses, and non-profits with ideas that will have a positive impact on US communities. Anyone can submit and rate ideas and each month those rated highest receive grants of between $5k and $250k. Moving away from the norm seems to have worked, in a recent survey by Nielsen, Pepsi’s ‘Refresh Everything’ campaign accounted for more than 21% of the media coverage and online buzz around Superbowl advertising. Given that PepsiCo usually spends in the region of $30m on Superbowl advertising breaking away from the norm seems to have paid off.

Via Weijiblog

13 best tools to analyze Twitter (updated)

Here is my selection of the six thirteen best tools and platforms to analyze your Twitter Stream.

Twitter Grader: http://twitter.grader.com/

Twitter Analyzer: http://www.twitteranalyzer.com/

Twitter Counter: http://twittercounter.com/

Twitter Score: http://twitterscore.net/

Twitterholic: http://twitterholic.com

Twinfluence: http://twinfluence.com/

Tweet Effect: http://www.tweeteffect.com

Tweetstats: http://tweetstats.com

Twitalyzer: http://www.twitalyzer.com

Twitter Friends: http://twitter-friends.com

Trendistic: http://trendistic.com
Really interesting tool to track trending topics.

Twitturly: http://twitturly.com
Best way to analyse your outbound links on your twitter stream as well as hot topics.

Micro Plaza: http://microplaza.com
Impressive tool to track and visualize the hot topics of your followers on twitter. A kind of “crowdsourced” news platform personalized through your twitter account.

WEF’s Welcom is the most exclusive Online Social Network

The World Economic Forum is developing the most exclusive online Social Network, called WELCOM. The name is an acronym for “The World Economic Leaders COMmunity”. The community will inhabit the top 10.000 world leaders, executives, managers, CEO, politicians, visionaries and movers and shakers. The social network will offer many collaboration and communication tools, such as contacts, groups, chat, mail, video call, file sharing etc. So many conversations will happen behind a big “digital security wall”.

Here are three Screenshots of the WEF WELCOM platform:

Description at the Website of the World Economic Forum (WEF):
WELCOM is a powerful new online communication and collaboration space designed specifically for the world’s top decision-makers. With a range of innovative tools for locating and accessing expertise, sharing knowledge, and meeting and working with peers, WELCOM empowers a multistakeholder approach to addressing the most pressing business and global governance challenges.

Has Marketing and Advertising changed?

Yes.
It’s easy to explain:

Illustration by Gapingvoid

Here comes Clay Shirky at DMMK’09 in Berlin

Re-Imagine Online Advertising with Calvin Lui

Calvin Lui, CEO of Tumri, is talking about new opportunities for Online Advertising. Tumri is already serving over one billion impressions per month. They are currently only active in USA, but will expand to Europe and Asia this year.

One key advantage of Tumri is that “the platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines.”

Here is the Video, filmed a the MMF 2008.

300+ Cases & Examples of Social Media Marketing

Due to recent Social Media Marketing projects at Ahead of Time we did a screening of relevant Social Media Marketing Campaigns, Cases & Examples. Here is a list of more than 300 companies who are active in the Social Media landscape.

The list was started by Peter Kim and I added a few cases.

• 1-2-3.tv
  Corporate Blog: http://blog.1-2-3.tv/
  Social networks: Facebook Page.
  YouTube Channel: 123TV
  Microblogging: 123TV
  Flickr Foto-Stream: 123TV
• 3 Italia. Social networks: Facebook Business and La3 DVB-H groups.
• Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.
• Absolut Vodka:
  • Online video: ABSOLUTworld
  • Social networks: Top Bartender page on Facebook.
• Accenture:
  • Blogging: Nine corporate blogs.
  • Podcasting: Five corporate podcasts.
  • Social networks: Borderless Workplace.
• Accuquote:
  • Blogging: Life Insurance blog.
  • Podcasting: Life Insurance podcast.
• Acura:
  • Social networks: Facebook Acura TSX Connect fan page.
  • Widgets: Acura RDX Traffic on Yahoo.
• Acuvue. Social networks: Facebook “Wink” application.
• Addison Avenue. Crowdsourcing: Suggestion box.
• Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
• Adobe. Tagging: Delicious account used to bookmark primarily tutorials.
• Airplay. Social networks: Baseball Gameday Challenge Facebook application.
• Alltop:
• • Content aggregation: By topic.
  • Online video: Alltop tutorial on YouTube.
  • Widgets: The Alltop widget.
• Amazon:
  • Social networks: Shelfari.
  • Blogging: Web Services blog.
• AMC’s Mad Men. Microblogging: Fake Twitter accounts.
• American Express. Blogging: OPEN Forum.
• American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.
• American Red Cross. Blogging: Red Cross Chat.
• Animal Planet. Widgets: Killer Clips widget on Yahoo.
• Annie’s Homegrown. Blogging: Bernie’s Blog (offline).
• AOL. Blogging: Vincent Ferrari tries to cancel his account.
• Apple:
  • Blogging: iPod’s dirty little secret.
  • Social networks: Apple Students group on Facebook.
• ArcelorMittal. Virtual worlds: Second Life presence.
• Artful Home. Social networks: Community site.
• AT&T:
  • Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
  • Online video: Share AT&T channel on YouTube.
  • Photosharing: Flickr photostream.
  • Social networks: Facebook fan page.
• Austin Ventures. Social networks: Facebook page.
• Avaya. Blogging: The Contact Center Insights Blog.
• Avis. Blogging: We Try Harder.
• Avon:³⁴
  • Social media press release: Avon Breast Cancer Crusade.
  • Social networks: Canada Breast Cancer Crusade on Facebook.
• BAE Systems. Blogging: Graduate blog.
• Bank of America:
  • Online video: Managers sing at a corporate meeting.
  • Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.⁵⁶
• Bayer. Blogger outreach: Berocca Blogger Relief pack^.
• BBVA. Social networks: Finance community.
• BearingPoint:
  • Blogging: New Thinking For a Changing World.
  • Microblogging: Twitter account.
  • Wiki: MIKE2.0 Methodology.
• Best Buy:
  • Blogging: CMO Barry Judge’s blog.
  • Microblogging: Barry Judge on Twitter. Community Connection Manager, too.
  • Online Video: Geek Squad HQ on YouTube^.
  • Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
  • Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
• Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.
• Big Rock Brewery:
  • Blogging: Friends of Big Rock blog.
  • Bookmarking: StumbleUpon account.
  • Meetup: Friends of Big Rock.
  • Microblogging: Twitter account.
  • Online video: YouTube account.
  • Photo sharing: Flickr group pool.
  • Social networks: Facebook group. Friends of Big Rock. MySpace group.
  • Voting: Digg account.
• Bigelow Tea:
  • Social Networks: MySpace and Facebook pages.
  • Blogging: Bigelow Blog.
• Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
• BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.
• Boeing. Blogging: Randy’s Journal. Tanker Facts blog.
• Bon Appétit Magazine. Social networks: Facebook page.
• Borax. Social networks: Dirty Girl Quiz Facebook application.
• BreakingPoint Labs:
  • Blogging: Corporate blog
  • Microblogging: Twitter account.
• British Airways:
  • Microblogging: Twitter account.
  • Social Networks: Metrotwin community.
• Brooklyn Museum. Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
• BSkyB. Social network: Facebook.
• BT. Blog: Insight blog.
• Burton. Microblogging: storedotburton on Twitter.
• CapGemini:
  • Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
• Carnival Cruise Lines. Social networks: Carnival Connections community.
• Cavidi. Blogging: HIV Viral Load.
• Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).
• Chevrolet:
  • Crowdsourcing: Super Bowl 2007 ad contest.
  • Social networks: Aveo Livin’ Large Campus Challenge generated 217 million audience impressions.
• Chevron. Blogging: Event blog during the World Petroleum Congress.
• Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.
• Cisco. Blogging: Twelve corporate blogs.
• Clorox. Blogging: Dr. Laundry.
• CNN. Microblogging: Political Ticker on Twitter.
• Coca-Cola:
  • Blogging: Coca-Cola Conversations discusses company history.
  • Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
  • Social networks: Sprite Sips and CokeTag Facebook applications.
  • Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
  • Widgets: Coke Bubbles on Joost.
• Comcast:
  • Blogging: Bob Garfield’s Comcast Must Die.
  • Microblogging: Customer support on Twitter.
  • Online video: Sleeping technician on YouTube.
• Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.
• Conde Nast Traveler. Social networks: Facebook fan page.
• Crest. Social networks: Facebook page.
• Cubby Bernstein:
  • Microblogging: Twitter account.
  • Online video: YouTube channel.
  • Social networks: BroadwaySpace. Facebook fan page and assistant’s fan page. MySpace profile.
• Daimler AG:
  • Blogging: Das Daimler-Blog.
  • Content aggregation: FriendFeed account.
  • Online Video: Daimler-Blog YouTube channel.
  • Photo sharing: Flickr photostream.
  • Presentation sharing: SlideShare space.
• Darden School of Business:
  • Blogging: Dean Bruner’s blog. Admissions News blog.
  • Podcasting: Podcasts@Darden.
• Dawdle:⁶⁵
  • Blogging: Corporate blog.
  • Microblogging: Twitter account.
• Del Monte:
  • Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
  • Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
• Dell:
  • Blogging: Direct2Dell generates 3.5 million pages views/month. Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.⁹ Dell Hell. Osaka flaming laptop.
  • Brand Monitoring: Uses conversation monitoring from Visible Technologies.
  • Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.
  • Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using “[Name]AtDell” handles
  • Virtual Worlds: Second Life island.
• Deloitte. Social networks: D Street internal network.
• Delta Air Lines:
  • Blogging: Under the Wing.
  • Microblogging: Short-lived Twitter account during brand redesign.
  • Online video: YouTube account.
  • Photo sharing: Flickr photostream and group pool.
  • Social networks: Delta’s Force for Global Good on Facebook.
• Detroit Pistons. Microblogging: Twitter account.
• Domino Magazine. Social networks: Facebook fan page.
• Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
• Dove. Online video: dove evolution video on YouTube has generated over 7 million views.
• Dwell magazine. Social networks: Dwell Connect.
• eBay. Wikis: Broadly focused community wiki (now closed).
• Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.
• Electronic Arts:
  • Online video: Integration of YouTube videos into the upcoming Spore video game.
  • Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook^.
• EMC².
  • Blogging: Sixteen employee blogs.
  • Brand monitoring: Using Collective Intellect.
  • Content aggregation: Friendfeed account.
  • Online video: YouTube channel.
  • Organization: Dan Schwabel, Social Media Specialist.
  • Photosharing: Flickr account.
  • Social Networks: EMC ONE internal network. Documentum on Facebook.
• Ernst & Young. Social networks: Careers page on Facebook.
• Eukanuba. Online video: YouTube account.
• Experian:
  • Blogging: Free Credit Report band blog.
  • Online video: YouTube account.
• ExxonMobil. Microblogging: “Janet” was a fake Twitter account.
• Facebook. Blogging: Corporate blog.
• Fandango:
  • Blogging: Movie blog.
  • Social networks: Movie Pong Facebook application.
• Federal Citizen Information Center. Microblogging: Twitter account.
• Fidelity Investments:
  • Mashups: savings rate finder and checking account comparison.
  • Podcasts: Three topics relating to investment guidance.
  • Widgets: market monitor.
• Fiskars:
  • Blogging: Fisk-A-Teers blog.
  • Social networks: Fisk-A-Teers brand ambassador program.
• Flying Dog Brewery. Crowdsourcing: Suggestion box.
• Food Safety Information Center. Microblogging: Twitter account.
• Ford:
  • Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.
  • Microblogging: FordDriveOne on Twitter. Twitter account for North America.
  • Organization: Hired Scott Monty to run social media.
  • Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group^.
  • Wiki: Where are the Joneses?
  • WOM campaign: Hurra Torpedo campaign
• Forrester Research:
  • Blogging: Twelve corporate blogs
  • Discussion boards: Interactive Marketing discussion boards.
  • Microblogging: Twitter account
  • Online video: YouTube channel
  • Social networks: Facebook fan page.
• FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.
• Gartner:
  • Microblogging: Twitter account.
  • Podcasting: Gartner Voice.
• General Electric. Blogging: From Edison’s Desk.
• General Mills. Social networks: Eat Better America.Pssst.
• General Motors.
  • Blogging: Seven corporate blogs. GM Facts and Fiction. GM Next.
  • Microblogging: GMblogs on Twitter.
  • Online video: I Got Shotgun.
• Global Crossing. Blogging: IP Convergence.
• Goodwill. Blogging: DC Fashion blog.
• Google:
  • Blogging: Official Blog and 30+ other corporate blogs.
  • Online video: Google channel on YouTube.
• Gourmet Magazine. Social networks: Facebook fan page.
• GourmetStation. Blogging: Delicious Destinations.
• Graco.²¹
  • Blogging: Corporate blog.
  • Microblogging: Twitter account.
• GSK:
  • Blogging: alliconnect.
  • Social networks: myAlli weight loss community.
• Guardian. Blogging: Comment is free.
• H&M. Social networks: Facebook fan page.
• H&R Block:
  • Microblogging: Twitter account with almost 600 followers.
  • Social networks: Facebook fan page with almost 1,000 fans.
• Harley-Davidson. Blogging: Museum blog.
• HBO’s True Blood:
  • Blogging: Bloodcopy and Tru Blood blogs.
  • Microblogging: Sookie Stackhouse character account.
• Hearst. Social networks: Spin The Bottle Facebook application.
• Heinz. Online video: YouTube contest
• Hershey’s. Blogger outreach: Bliss House Party, generated 15,000 blog posts.
• Hewlett-Packard:
  • Blogging: 55 corporate blogs.
  • Microblogging: Twitter account used for promotions at BlogHer 2008.
• Hitachi. Blogging: Six corporate blogs.
• HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.
• Honda. Widgets: Honda Fit Top Videos widget on Yahoo.
• HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.
• IBM.
  • Blogging: 125 corporate blogs.
  • Forums: developerWorks.
  • Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter
  • Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.
  • Podcasting: developerWorksand Social Networking Now
  • Social networks: Rational Heroes community space.
  • Strategy: internal social computing guidelines
  • Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.
  • Wikis: developerWorks
• Ikea.
  • Blogging: Blogger relations with Jen Segrest of OHIkea, creator of “Saint Tokig” and forced to change her blog name to “FlatPack Ohio.” Ikea Hacker. Ikea Fans.
  • Online video: Video sharing (Sweden)
  • Social networks:Community (Singapore). Facebook fan group.
• Indium Corporation.⁴⁹ Blogging: Nine corporate blogs.
• innocent drinks:
  • Photo sharing: Flickr pool for the big knit.
  • Social networks: Facebook fan page.
• Instituto de Empresa Business School. Social networks: ieCommunities.
• Intel.
  • Blogger outreach: Intel Insider program.
  • Blogging: Corporate family of blogs.Inside Scoop lifestyle blog. Game Faces blog.³⁴
  • Microblogging: Intel Developer Forum and Inspired By Education.
  • Online video: YouTube account.
  • Photo sharing: Flickr photostream.
  • Public Relations: Social media news releases.
  • Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages^. Intel Studios for unsigned musicians. Open Port for IT Pros. Intel Software Network Communities.
  • Sponsorships: PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
• Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.
• Intuit:
  • Blogging: TurboTax support team blog. Bob Meighan’s Amazon Blog.
  • Crowdsourcing: Suggestion box.
  • Microblogging: 25+ employee accounts on Twitter to answer product questions.⁴⁶
  • Online video: QuickBooks account on YouTube.TurboTax Tax Laugh on YouTube.⁵¹
  • Ratings and Reviews: TurboTax
  • Social networks: Corporate umbrella fan page on Facebook. TurboTax Support community. QuickBooks community.JumpUp community for new businesses.TurboTax Inner Circle Community.
  • Wiki: TaxAlmanac.
• JCPenney.
  • Online video: Fake teen sex ad.
  • Social networks: azjeans.com on Facebook
  • Widgets: JCPToday desktop widget
• Jeep:
  • Online video: YouTube Jeep channel.
  • Photo sharing: Flickr pool.
  • Social networks: Facebook fan page. MySpace page. Jeep community
• JetBlue.
  • Blogging: “JetBlue hostage” blog.
  • Microblogging: Twitter account.
  • Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.
  • Photo sharing: Flickr pool.
  • Social networks: JetBlue University.
• Jobster. Social networks: Facebook application.
• Johnson & Johnson.
  • Blogs: JNJ BTW. Kilmer House – history blog.
  • Events: Camp Baby 2008 for mommy bloggers.
  • Online video: J&J health channel on YouTube.
  • Social networks: Facebook Acuminder application and ADHD Moms fan page.
• Joffrey’s. Outreach: Java Beta Test. Results include new flavor and name.
• Kago Kamine & Solar (Fireplaces & Solar). Corporate Blog: MeinKago.de
• Kaiser Permanente. Blogging: Dr. Maring’s Farmers’ Market and Recipe Update
• Keen Footwear. Microblogging: Twitter account.
• KFC:
  • Blogging: KFC Nation Citizen Blogs.
  • Social networks: KFC Nation. Facebook fan page.
• Kia Motors. Blogging: Kia BUZZ blog.
• Kleenex:
  • Blogging: Let It Out blog.
  • Social Networks: Let It Out community.
• Kodak:
  • Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.
  • Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.
  • Online video: YouTube channel
  • Organization: Hired a Chief Blogger.
  • Photo sharing: Flickr photostream
  • Podcasting: Kodak Close Up.
  • Social networks: Facebook fan page.
  • Tagging: delicious account.
• Kraft:
  • Blogging: Adam and Tyler.
  • Social networks: One Minute Mogul Facebook application. First Taste product sampling community.
• Kryptonite:
  • Blogging: Lock picking secrets revealed.Unbreakable Bonds blog.
  • Organization: Director, Web/Social Media, Donna Tocci.
  • Social networks: Facebook fan page.
• L’Oreal. Blogging: Vichy character blog and relaunch.
• LaFraise. Blogging: Corporate blog.
• Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy. Personal blog of David Churbuck, VP of global web marketing.
• LG. Blogging: The Official Blog of LG.
• Library of Congress. Blogging: Official blog.
• Linden Lab:
  • Corporate blog.
  • Online video.
  • Photosharing: Flickr group pool.
  • Virtual worlds: Second Life.
  • Wiki.
• LinkedIn. Blogging: Corporate blog.
• Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
• Lucky Magazine. Social networks: Facebook fan page.
• Lulu.com:
  • Blogging: Adventures in self-publishing.
  • Microblogging: Twitter account.
  • Social networks: Mini-store application on Facebook.
• M/A/R/C Research. Blogging: CEO Merrill Dubrow’s blog.
• Marriott. Blogging: CEO blog.
• Masi Bicycles. Blogging: Masiguy.
• Mattel. Social networks: The Playground Community.
• Mayo Clinic:⁴⁸
  • Blogging: News blog.
  • Online video: Mayo Clinic channel on YouTube.
  • Podcasting: Medical and Health podcasts.
  • Social Networks: Fan page on Facebook.
• McDonalds.
  • Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom’s Quality Correspondents blog – “real moms” blogging about McDonalds behind the scenes.
  • Podcasting: Investor relations and other issues.
  • Social networks: Internal “Mindshare” community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.
• McKinsey & Company:
  • Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
  • Social networks: McKinsey Quarterly Facebook fan page.
• Men’s Vogue Magazine. Social networks: Facebook fan page.
• Mercedes-Benz. Social networks: Generation Benz virtual private community.
• method:
  • Customer support: getSatisfaction page.
  • Microblogging: Twitter account.
  • Social networks: Facebook fan page.
• Microsoft:
  • Blogging: Community blogs.
  • Online video: Bring The Love Back and Inspiration, Anyone? videos.
  • Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook
• Miller Brewing Co. Social networks: Today I’m Toasting Facebook application.
• Mini USA. Brand monitoring: MotiveQuest project.
• Molson:
  • Blogging: Molson in the Community blog.
  • Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.
  • Outreach: Brew 2.0 event.
  • Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did it?
• Monster. Widgets: Monster jobs widget on Apple.
• Motorola. Wikis: MOTO Q Wiki with how-tos on using the phone.
• Mountain Dew. Discussion Boards: Dewmocracy.
• NASA. Microblogging: Twitter account.
• National Geographic. Virtual worlds: LA Hard Hats virtual construction site.
• National Instruments. Social networks: Nerd network.
• National Marine Sanctuaries. Microblogging: Twitter account.
• National Science Foundation. Microblogging: Twitter account.
• National Women’s Information Center. Microblogging: Twitter account.
• NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
• NetShops. Ratings and Reviews from PowerReviews increased sales 26%.³
• Nike.
  • Blogging: Nike Basketball. Running.Women NFR.
  • Mashups: Nike 6.0 action sports community.Nike+ running route finder.
  • Social Networks: Jordan Brand Breakfast Club drew 120,000 members.³
  • Widgets: Nike+ challenges and goals.
• Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
• Nintendo. Online video: YouTube girlfriend on Wii Fit video.
• Nokia:
  • Blogger outreach: WOM World.
  • Social networks: MOSH.²⁰ Somebody Else’s Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
• OpenSkies:
  • Blogging: OpenSkies blog.
  • Online video: Fly OpenSkies channel.
• OpenTable. Social networks: Reservations application on Facebook.
• Oracle:
  • Blogging: Hundreds of blogs.
  • Crowdsourcing: Oracle Mix.
  • Microblogging: 110+ employees on Twitter and other services.
  • Social networks: Oracle community.
• Orange. Social networks: unsignedAct promotion.
• PacSun. Microblogging: Twitter account.
• Pampers:
  • Blogging: Mommy blogger event.
  • Social networks: Pampers village.
• Paramount Pictures. Social networks: Stop Loss Facebook application.
• Patagonia. Blogging: The Cleanest Line.
• Peace Corps. Microblogging: Twitter account^.
• Pep Boys. Crowdsourcing: Suggestion box.
• Pepsi:
  • Blogger outreach: Can redesign triple package delivery.
  • Content aggregation: The Pepsi Cooler.
  • Organization: Hired Bonin Bough to run social media
• PetSmart. Microblogging: Twitter account.
• Pfizer. Widgets: Frame-Your-Horse widget on Yahoo.
• Pitney Bowes. Blogging: Open Mike CEO blog.
• Pizza Hut. Social networks: Facebook fan page.
• PlusNet.
  • Microblogging: Twitter account for customer support.
  • Social networks: Community site.
• Pontiac.
  • Blogging: Pontiac Underground.
  • Social Network: Pontiac Pulse.
• PR Newswire:
  • Blogging: ProfNet Post
  • Microblogging: 20+ employee accounts and three corporate accounts
  • Photosharing: Flickr photostream
  • Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
  • Tagging: Michael Pranikoff on delicious
  • Widgets: Eight Google gadgets,
• Progress Software.
  • Blogging: Four corporate blogs, including the SOA Infrastructure Blog.
  • Microblogging: Three Twitter accounts, including ProgressSW
  • Social networks: Facebook SOA Infrastructure group.
• Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo.
• PUMA:
  • Blogging: Fake ad controversy.
  • Social networks: Facebook Usain Bolt application.
• Purina:
  • Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.
  • Widgets: Yesterday’s News on Yahoo.
• Queensboro Shirt. Blogging: Behind the Seams.
• Quicken:
  • Blogging: Quizzle, What’s The Diff? blogs.
  • Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers.
  • Microblogging: Twitter account.
  • Online video: YouTube account.
  • Photosharing: Quizzleblog photos on Flickr.
• Reebok. Social networks: Run Easy community. Facebook fan page.
• Rubbermaid:
  • Blogging: Adventures in Organization blog.
  • Bookmarking: Rubbermaid on StumbleUpon.
  • Microblogging: Twitter account.
  • Online video: YouTube account.
  • Photosharing: Flickr photostream.
  • Social networks: Facebook fan page.
• Salesforce.com. Crowdsourcing: IdeaExchange has generated 8,300+ ideas.³
• Santa Cruz Skateboards. Microblogging: Twitter account.
• Samsung:
  • Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.
  • Social networks: Ant Fight Club application on Facebook.
• SAP. Social networks: Developer community. Business process expert community. Ecosystem collaboration.
• SAS. Blogging: Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap.
• Saturn. Social networks: ImSaturn.
• Scotland National Health Service. Social Networks: My Community Space
• SeamlessWeb:
  • Blogging: Insider’s Network blog.
  • Microblogging: Twitter account.
  • Photosharing: Flickr group pool.
  • Social networks: Facebook fan page.
• Securities and Exchange Commission. Microblogging: Twitter account.
• SELF Magazine. Social networks: Facebook fan page.
• Seventeen Magazine. Social networks: Facebook fan page.
• Shop Direct Group (UK). Blogging: Corporate blog. Love Label from Littlewoods Direct.
• Siemens. Widgets: NCAA basketball widget on Yahoo.
• Silk Soy Milk. Social networks: Green Caps for Green Energy Facebook application.⁵⁶
• Simon School, U of Rochester. Blogging: Communications, Admissions, and Women’s Entrepreneurs Blogs.
• Skittles. Social networks: Facebook fan page.
• Skype. Blogging: Business blog.
• Slice Media:
  • Blogging: Corporate blog.
  • Online video: YouTube channel.
  • Social Networks: Facebook fan page.
• Sonic Drive-In. Widgets: Gift List Manager widget on Yahoo.
• Sony Electronics. Blogging: Sony Electronics blog. Fake PSP blog in 2006.
• Southwest Airlines.
  • Blogging: Nuts About Southwest.
  • Microblogging: SouthwestAir on Twitter.
  • Online video: YouTube channel.
  • Photo sharing: Flickr group.
  • Widgets: Ding!
• Splenda. Virtual Worlds: Second Life island.
• Spreadshirt. Blogging: Corporate blog.
• Spring Awakening musical:
  • Blogging: Totally TRUCKED! blog.
  • Online video: YouTube channel.
• Starbucks.
  • Crowdsourcing: My Starbucks Idea, over 50,000 ideas submitted.
  • Microblogging: Twitter account.
• Starwood Hotels. Blogging: The Lobby.
• Stormhoek:
  • Blogging: Corporate blog.
  • Online video: YouTube channel.
  • Social networks: Facebook group.
• StubHub. Social networks: Concert Scene Facebook application^.
• Subaru. Social networks: Subaru Owners Connection community which increased purchase intent 68% and converted seven sales.
• Sun Microsystems.
  • Blogging: 4,600+ Sun-related blogs.
  • Online video: YouTube account.
• Sybase. Blogging: Thirteen employee blogs.
• Sydney Writers’ Centre:
  • Blogging: Corporate blog.
  • Podcasting: interviews with authors.
  • Social networks: Facebook fan page. MySpace page.
• T-Mobile.
  • Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
  • Social networks: Transmission with T-Mobile music show on Bebo.
  • Wiki: Sidekick wiki.
• Taco Bell. Social networks: Facebook fan page and I Love Taco Bell application.
• Target:
  • Blogging: Times Square billboard situation.
  • Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.
  • Widgets: Four widgets on Yahoo.
• Teen Vogue. Social networks: Facebook fan page.
• Telstra:
  • Blogging: 14 blogs under the now we are talking banner
  • Podcasting: now we are talking podcast
• Texas Instruments. Blogging: DSP blog.
• The Economist. Social networks: Facebook fan page.
• The Home Depot:
  • Microblogging: Twitter account.
  • Online video: YouTube channel.
  • Ratings and reviews: Bazaarvoice’s Ask & Answer
  • Tagging: Social bookmarking in several content areas
• The New York Times:
  • Blogs: 60+ content blogs.
  • Microblogging: Twitter account.
  • Social Networks: TimesPeople – article sharing in Firefox. News quiz Facebook application and fan page.
• The New Yorker. Social networks: Facebook fan page.
• The Nielsen Company. Social networks: Hey! Nielsen media commentary community.
• The Wall Street Journal:
  • Blogs: 40+ content blogs.
  • Microblogging: Twitter account.
• The Weather Channel. Widgets: The Weather Channel Mac widget on Apple.
• Timberland. Social networks: Earthkeepers application on Facebook.⁵⁶
• TJ Maxx:
  • Microblogging: Twitter account.
  • Social networks: What’s In community.
• Toyota Motor Company:
  • Blogging: Open Road Blog.
  • Brand monitoring: Client of Nielsen Online.
  • Microblogging: Open Road on Twitter.
  • Virtual worlds: Toyota Metapolis.
  • Widgets: Fantasy Football widget on Yahoo.
• Transportation Security Adminstration:
  • Blogging: Evolution of Security blog.
  • Microblogging: Twitter account.
• Travel Channel. Social networks: Kidnap! application on Facebook.
• Turkey Hill. Blogging: Ice Cream Journal.
• Tyson Foods:¹⁶
  • Blogging: Tyson Hunger Relief.
  • Microblogging: Twitter account.
• United Kingdom government:
  • Microblogging: Twitter account
  • Online video: Number10 channel on YouTube
  • Photosharing: Flickr photostream
• United States Army. Microblogging: Twitter account.
• United States Department of Homeland Security:
  • Blogging: Leadership Journal blog.
  • Microblogging: Twitter account.
• United States Department of State.
  • Blogging: Dipnote blog.
  • Microblogging: Twitter account.
• United States Equal Employment Opportunity Commission. Microblogging: Twitter account.
• United States government:
  • Microblogging: Spanish portal Twitter account.
  • Social networks: A-Space intelligence community with CIA, FBI, and NSA.
• United States House of Representatives. Microblogging: Twitter account.
• United States Joint Forces Command. Microblogging: Twitter account.
• United States Navy. Social networks: Navy For Moms.
• United States Office of Personnel Management. Microblogging: Twitter account.⁴⁹
• United States Senate. Microblogging: Twitter account.
• Vanity Fair:
  • Blogging: Five corporate blogs.
  • Social networks: Facebook fan page.
• Verizon:
  • Blogging: Policy Blog.
  • Brand monitoring: Using JD Power/Umbria to listen.
• Victoria’s Secret. Social networks: PINK fan page on Facebook.
• Virgin America. Microblogging: Twitter accounts for information and sales.
• Visa. Social networks: Visa Business Network application on Facebook.
• W Magazine. Social networks: Facebook fan page.
• Wal-Mart:
  • Blogging: Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watch and Working Families For Walmart?
  • Social networks: Facebook Roommate Style Match application. The Hub. Elevenmoms community.
• Wear-Dated Carpet:
  • Blogging: The Carpetology Blog.
  • Online video: YouTube channel.
  • Photosharing: Flickr group pool.
  • Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.
• Wells Fargo:
  • Blogging: Four corporate blogs.
  • Online video: YouTube channel.
  • Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
  • Virtual worlds: Stagecoach Island.
• Wharton School of Business. Blogging: MBA Admissions blog.
• Whirlpool. Podcasting: Developed and sponsors The American Family.
• Whole Foods:
  • Blogging: Whole Story blog.
  • Microblogging: Twitter account
• Wiggly Wigglers:³²
  • Blogging: Corporate blog.
  • Podcasting: Wiggly Podcast.
  • Social networks: Facebook group.
• WWE:
  • Social networks: Facebook application.
  • Widgets: Fan Nation News widget on Yahoo.
• Xerox. Blogging: 11 corporate blogs.
• Yahoo! Blogging: Search blog.
• Yoplait. Blogging: Bravo la petite fleur!
• Yum! Brands:
  • Blogging: CEO David Novak has an internal blog.
  • Brand monitoring: Nielsen Online and Radian6.
  • Online video: vermin issues^.
  • Outreach: World Hunger Relief Week.
• Zappos:
  • Blogging: 13 corporate blogs.
  • Crowdsourcing: Suggestion box.
  • Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.

Teleshopping Blog by 1-2-3.tv

The German Teleshopping TV Channel 1-2-3.tv launched a corporate blog today.

The Blog is part of an overall Social Media Marketing strategy integrating several Social Media Platforms, like Facebook (with a 123TV Facebook Fan Page), Flickr, Youtube and Twitter.

Check out the Blog at
http://blog.1-2-3.tv

Preparations for the manager tour in New York

We are currently working with full power on the preparations for the upcoming manager tours. It is really great to start a “conversation” with our attendees, speakers, experts and interested people who just follow our blog. During the whole preparation work we are integrating all ideas and feedback to create a really high-level program.

Yesterday I met Mike Hemingway, Global Managing Director at Ogilvy & Mather Worldwide, in midtown Manhatten. Mike will talk about his innovative marketing activities for the beauty brand “Dove“. The viral video “Dove Evolution” was watched by millions of people (over 6 million on youtube alone). I think it is the most effective viral marketing campaign so far and Unilever is really setting new standards to start a conversation with its consumers.

Today I met Andrew Heyward, former CEO of CBS News, at the Harvard Club New York to talk about the manager tour in April 2008 in New York. Andrew will talk about the changing media landscape, his experiences at CBS News and how you can prepare your company for the future of media.

The manager tour in NY will offer a great program and I am really looking forward sharing it with you.

Opening the Q110 – the Deutsche Bank of the future – in Second Life

Today is the big opening of the Second Life project of Q110 – the Deutsche Bank of the future. After many hard working days and nights we are proud to open this exciting project to the public. CScout is attending the Press-Conference today in Berlin, too.

The project-work together with IBM and Vok Dams was powerful and great fun.
More Information on Q110 and the whole project is online at www.q110.de.

Automatic Generated TV Show

News at Seven is an automatic generated TV Show broadcasted online.

Have a look at this great format and imagine what will happen in a couple of years. An automated News Show is also a great idea for Google News and even for TV Stations around the world. This might change the future of TV dramatically.
Do we still need human TV-Presenters at all?

News at Seven is an automatic system that crafts daily news shows. It finds the news you are interested in; edits it; finds relevant images, videos, and external opinions; and then presents it all using a virtual news team working in a virtual studio. News at Seven is a uniquely compelling experience that can present traditional news–augmented with supplemental images, videos, and opinions from the blogosphere—all without human intervention.

Link: http://www.newsatseven.com/

CScout veranstaltet Trend Reise nach New York

New York ist der internationale Hot Spot für Trends und Innovationen. Erleben Sie die Zukunft dort wo sie entsteht und nützen diesen Vorsprung für Ihr Business. Folgen Sie uns auf eine dreitägige TrendTour und erleben sie die Trends von morgen mit den Themen: „The Future of Media“, „The Future of Marketing“ and „Consumer Generated Media“.

Für alle Führungskräfte, die wissen wollen, wie man Trends im Medien- und Marketingbereich für Ihr Business nutzen kann, organisiert CScout eine „Executive TrendTour in New York“. Dabei erleben die Teilnehmer die neusten Trends live vor Ort, erhalten exklusive Einblicke in Innovationen und Strategien und diskutieren mit Unternehmen und Experten.

Ansprechpartner für weitere Informationen und Programmdetails ist Christian Engel, Telefon: 089 – 23 22 56 77. Die Teilnehmerzahl ist auf 20 begrenzt.

Hier finden Sie das Programm zum Download:
http://www.cscout.com/blog/2007/05/23/trendtour-new-york-juli-2007.html

W&V Meet Night

Vergangene Woche fand die W&V Meet Night in München statt.

Die Veranstaltung ist das Treffen der deutschen Werbeszene…
Ich traf Vok Dams, Gründer und Senior-Gesellschafter der VOK DAMS GRUPPE, und konnte mehr über die aktuellen Pläne der Spezialagentur für Events und Live-Marketing erfahren.

Die Meet Night war eine gelungene Veranstaltung und spiegelte eine gute Stimmung in der Werbe-Branche wieder. Hier weitere Infos zum Event: (via w&v)

Eisbachstudios, München, etwa 21.30 Uhr: auf einen Schlag gehen alle Lichter im Saal aus, 1.000 LED-Leuchten gehen an. Im Staccato donnern plötzlich Sätze wie „Das haben wir noch nie gemacht“ oder „Das geht doch nicht“ aus den Lautsprechern – im Anschluss daran ein flammendes Plädoyer für mehr Mut in der Branche, vorgetragen von den beiden W&V-Chefredakteuren Jochen Kalka und Stefan Krüger.

Es war der Höhepunkt der diesjährigen w&v meetnight, die im Anschluss an den 5. Deutschen Werbe Kongress konsequent das Kongress-Motto „Erfolgsfaktor Mut“ aufgriff. Die rund 1.000 Gäste hatten reichlich Gelegenheit ihren Mut zu beweisen: Beim Torwandschießen in fünf Meter Höhe oder durch die Aufforderung, das mutigste Foto des Abends zu schießen. Dass eine Werbekampagne immer auch ein Griff ins Ungewisse ist und somit Mut erfordert, erfühlten die Party-Gäste am eigenen Leib – beim Griff in einen zugedeckten Bauchladen. Auf einer Verlosungskarte konnten Tipps abgegeben werden, was sich unter dem Deckel wohl befand.

„Uns war es wichtig, das Thema Mut wie einen roten Faden durch den ganzen Tag zu ziehen, von der Begrüßung zum dwk heute morgen bis zu unserer Inszenierung auf der w&v meetnight“, sagte Sabine Buckley, Geschäftsführerin des Europa-Fachpresse-Verlages.

The Future Summit 2006

Vor einigen Tagen fand der diesjährige “Future Summit” von The Future Kitchen statt. Christoph Santner war wieder einmal ein gekonnter Gastgeber und führte die Teilnehmer durch die spannende Veranstaltung.

Hier einige Informationen aus der Einladung:

Einladung ins Jahr 2068
Der zweite FutureSummit auf 3.000 m Höhe
Marke 2068 – Mars 2068

Faktum ist: Zum Sonnenuntergang am Freitag, 21. April sind wir von TheFutureKitchen mitten in einem Marken- und Kulturevent der besonderen Art: Auf dem Rettenbacher Gletscher bei Sölden in
Tirol inszeniert Hubert Lepka das Science-Fiction-Stück Mars 2068. Hunderte Schauspieler, Tänzer, Performer und Extremsportler realisieren ein Event der Extraklasse: Der ganze Gletscher gleicht
einer roten Marslandschaft, Pistenraupen sind in Marsroboter umgestaltet, futuristische Seilbahngondeln werden gebeamt, projeziert wird auf Schnee und Eis, sogar eine echte Dampflok rollt über den Gletscher,
und kommuniziert wird mit Zukunfts-Technologie auf Teufel komm raus. Denn im Jahr 2068 geht es nicht mehr um Geld, sondern nur noch um Aufmerksamkeit in einer totalen Medienwelt. Und natürlich kommen
Flugobjekte zum Einsatz, die der Koproduzent stellt – die Flying Bulls von Red Bull. ( Mehr Infos unter www.torren.at )

Continue reading The Future Summit 2006…

MINI Starts Video-Blog

Check out this innovative Video-Blog made by the german car-manufacturer MINI.

www.vlogbymini.de

Interview Marissa Mayer

Gabriel from Xolo.TV filmed an interview with Marissa Mayer at the CScout Lounge at DLD 2006.

Here is the Video.

Talks at DLD’06

During the Digital Lifestyle Day we met many interesting people and had some great talks.

Here is a picture of Marissa Mayer (Google), me and Timm Kehler (BMW Group).