What a difference 8 years makes: St. Peter’s Square in 2005 and yesterday.
Welcome to the Digital World, Pope Francis.
We always overestimate the change that will occur in the next 8 months and underestimate the change that will occur in the next 8 years.
I hold a keynote speech about the Future of Mobile Health. The impact of mobile media is fundamentally changing the health-, pharma and fitness industry. The goal of the impulse speech was to dive into todays trends, understand key-drivers and learn how to be prepared for the future.
The stethoscope was invented in 1816 and is still used in by doctors on a daily basis. Nevertheless technologies have improved or replaced many manual instruments and tools in medicine today. Especially Mobile Media is bringing medicine and healthcare to a completely new level.
People are using technology for permanent monitoring and logging of vital signs, while doctors are remotely supervising the health status of patients suffering from chronic diseases, such as Diabetes and Asthma, via their mobile device (e.g. smartphone or tablet). Cost of technology is lower than ever and consumer devices can be used for professional applications. Currently there are 17,000 mHealth applications in major app stores, 74% of them adhering to the paid business model. With the growing sophistication level of mHealth applications, 14% of the total market revenue in the next 5 years will come from application download revenues.
Here is my full presentation:
You may already be familiar with the success of the Car Sharing Service “ZipCar”. Now BMW is entering this space with its own competitor, called DriveNow. The big difference are (of course) the cars, because DriveNow is the first premium car sharing service offering BMW and MINI cars.
All Details about DriveNow:
The BMW Group and Sixt AG are planning a unique and innovative car sharing venture. With effect from April 2011 onwards – initially in Munich and later in Berlin – the two companies intend to join forces in offering a modern mobility concept under the brand-name DriveNow; this new product will combine vehicles and service of the highest quality with simple, flexible usage. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service. Vehicles may be hired and dropped off wherever the customer needs them, thus clearly differentiating DriveNow from products offered by other competitors.
Continue reading BMW launches Car Sharing Service DriveNow…
Today is the official launch of amaysim, a MVNO offering the “no-frills” business model in the Australian mobile market. Amaysim is founded by the former founder team of the european mobile communication company simyo.
There are many successful entrepreneurs who keep building and growing companies around the world, but there are not many teams who stick together and “do it again”. Rolf, Christian, Thomas and Andreas are a powerful team and it seems they building a unique company culture with their experience and passion about mobile communication. Congratulations to all of you!
Description form the official website amaysim.com.au:
At amaysim, we’re striving to change the way Australians think about mobiles – forever. We’re committed to bringing you simple, fair, low-cost mobile services.
At the same time, we’re not going to skimp where it counts. We listen to our customers and have developed an outstanding Australian call centre, with a team that’s determined to put the focus back where it belongs: on the customer.
So who are we and why are we here? amaysim was introduced to Australia in November 2010 by a group of successful entrepreneurs with a proven international track record in Australia, Europe, the United States, South America and Asia. The founders are Australian telecommunications investor and advisor, Peter O’Connell (Chairman) and German e-commerce and telecommunication entrepreneurs Rolf Hansen (Chief Executive Officer), Christian Magel (Chief Marketing Officer), Thomas Enge (Chief Financial Officer) and Andreas Perreiter (Chief Operating Officer).
amaysim’s European Founders previously launched a similar business, simyo, a mobile company that grew quickly to become a market leader in its category in Germany, Spain, France, Belgium and the Netherlands.
Now we’ve taken this experience and combined it with our Australian partner’s expert knowledge of the Australian mobile market, to build a new company that brings simiplicity and purity to Australian mobile customers. In building this company, we’re committed to delivering a ground-breaking mobile service that offers rates and a new standard of customer service that all Australians will enjoy.
My friend Rocco Georgi is co-host of a great event called “Mobile UnConference“. Unfortunately I cannot attend as I am preparing the next Cross Innovation Academy (XIA) which will be November 18 & 19, 2010. But should take the time to join the Mobile UnConference in Düsseldorf it will be exciting, fascinating and informative.
Here are more details:
The Mobile Unconference is the ultimate chance to meet other developers, entrepreneurs, startups and technology companies to discuss the latest trends in mobile software. No frills, no strings attached, no marketing-speak, only regular folks who make the mobile world more
interesting every day. This is an UNconference and it’s all about its participants – anybody can grab the microphone and talk about something interesting there!
The event is organized by Mobile Enterprise Network Europe, MobileGamesBlog.com, Codeglue, Mangrove, PavingWays and Vodafone Germany and goes together with the Vodafone Developer Day and MobileMonday on the same day, November 15, 2010.
The new trend in Marketing. Getting a touch of nature into your technology products. Imitate and mime biological structures, gestures and movements and merge it with the latest 3D animation methodoligies – The Result: “Biomimic Marketing”.
Biomimic Marketing in Action – Watch this example from AT&T:
Another example of Biomimic Marketing is BMW’s Concept Car “Gina”:
Globally there are almost 1.6 billion Internet users, half of them from Asia – 738 million users. Most of the asian internet users are from China.
Note: Compare 1.6 billion to over 4 billion mobile phone subscribers globally – who will win?
Apple is entering the mobile advertising business and aims at high emotional and interactive ads. Here is a great example of an iAd of Toy Story. After a click on the small banner within an iPhone App you won’t leave the app directing you to a website. The user experiences a smooth change to a branded environment, the iAd. It opens like a regular app, but due to the new multitasking you can still keep the other app open.
The Toy Story iAd then shows an overview with several options and buttons. One option is to watch a few in-ad videos, play in-ad games or open the in-ad shop and buy the product right away. This might redefine mobile advertising and opens completely new ways to market products on a mobile devices.
Here are some of his key statements during his speech:
United Arab Emirates & the middle east is the region with the fastest growing internet penetration with our 100% per year. One third of the population is under the age of 14 years, so five years from now they will play a major role for the digital industry.
When Google recently launched new social products the most relevant and interesting elements and features were on the mobile version. Our smartest engineers, who are building our applications, are starting with the mobile part of the application rather than the desktop part. Google calls this trend “Mobile First”. That’s a huge shift for our generation, executives and corporations.
Mobile Web adoption is growing eight times faster then the adoption of the desktop internet ten years ago. So it is not even bigger, the change is even quicker. There are more smartphones right now than there are personal computers. Half of the internet connection are on mobile devices. And in many countries Mobile is the primary way to access Google, e.g. Indonesia, South Africa and Nigeria.
The biggest opportunity field for Ericsson is the business of “connected devices” or how we would call it “the internet of things”. “We think that the networks are now developing. Our vision for 2020 is that there will be over 50 billion networked devices”, says Hans Vestberg during my interview with him.
The Healthcare, Energy, Logistics and Media Industry will be using connected devices soon. Chipsets are getting more and more affordable to be implemented in any device. Mobile phones won’t be the only devices with a sim card anymore.
Vestberg says that we are moving from “People to People” communication to a new era of “machine to people” and “machine to machine” communication.
See the full interview here:
About Hans Vestberg:
Hans Vestberg has been President and CEO since January 1, 2010.
Mr. Vestberg had been Chief Financial Officer from October 25, 2007, until the end of 2009. He was named Executive Vice President in 2005 while serving as head of Business Unit Global Services, an office he held since 2003.
From 2002 to 2003 he served as President of Ericsson in Mexico. Between 2000 and 2002, Mr. Vestberg was CFO for Ericsson in North America and Ericsson’s controller for the Americas. Between 1998 and 2000, he was CFO of Ericsson in Brazil. Since joining Ericsson in 1991, Mr. Vestberg has also held various managerial positions in China, Sweden, Chile and Brazil.
Hans Vestberg was born in Hudiksvall, Sweden. He earned a Bachelor of Business Administration degree from the University of Uppsala, Sweden, in 1991.
The GSMA today reported that more than 49,000 visitors (I was one of them ) from 200 countries attended the 2010 GSMA Mobile World Congresss, the premier event for the mobile communications industry. The four-day conference and exhibition attracted executives from the world’s largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organisations, as well as government delegations. 54 per cent of Mobile World Congress attendees hold C-level positions, including more than 2,800 CEOs.
Here are my highlights in pictures:
“It’s a hugely exciting time to be in the mobile communications industry and the extremely strong attendance at the 2010 Mobile World Congress underscores that,” said John Hoffman, CEO, GSMA Limited. “The innovation that is the hallmark of our industry was on display front and centre this week, from the insightful presentations in our conference programme to the demonstrations of new devices, technologies and services in the exhibition halls. Once again, Mobile World Congress stands out as the must-attend event for the global communications industry.”
During the event, leaders from companies including Alcatel-Lucent, BBC, Bharti Airtel, China Unicom, Ericsson, Huawei, KDDI, RIM, Samsung, Spotify, Telstra and Vodafone, among others, discussed and debated the trends and issues which are shaping the mobile industry today and into the future. In a Mobile World Congress first, Google Chairman and CEO Eric Schmidt delivered a Mobile World Live keynote to a standing-room only crowd in Barcelona; the session has also been viewed by more than 35,000 people to date via the Mobile World Live portal. To access the replay of the Mobile World Live keynote, as well as interviews with the industry’s leading executives, please visit www.mobileworldlive.com.
More than 20,000 people visited the inaugural App Planet, a focused event designed to bring together the many critical elements of the broad mobile application ecosystem together in one location. Google, Motorola, RIM, Sony Ericsson, Vodafone and WIPJam each held application developer conferences (ADC) within App Planet. Overall, more than 6,000 developers attended Mobile World Congress this year.
M-Days is the biggest Mobile Media Conference in germany and one of the most relevant in Europe. I will be hold a keynote and present a few insights from the open think tank focusing on the future of Mobile Media Mocom2020.com as well as from my book “Mobile Future @mocom2020“.
The topic of my session at M-Days is called: “Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?”
From the M-Day programme:
Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?
The Google/Admob acquisition sends out a clear signal to the market: mobile is different and mobile is hot. The advance of touchscreen devices, app stores and new advertising approaches/formats are all coming together in a new kind of interactive mobile internet, a brave new place where new content, new experiences and even new mobile search services will set the bar. Mobile Trends 2020, Mobile Commerce, Mobile Video and TV.
- Overview of the mobile trends 2020 and key-apps
- Overview of mobile commerce of today – applications and options that drive ARPU, customer acquisition and retention
- Paying for content – why now and why not?
- Implementation and integration – an overview on the implementation of a full service mobile commerce solution – the lessons learnt and shared
- Overview of the mobile TV and video landscape of today
- Content: Why is Disney channel the most popular channel on mobile TV in Europe? And why are CNN so small compared to BBC? Viewing behaviour on mobile TV differs from normal TV.
- The power of the iPhone in driving creation and consumption of video and mobile TV services via mobile
Mocom 2020 – The next ten years! Key trends for Mobile Media and Communication
Ahead of Time, Monty C. M. Metzger, Managing Director/Trendscout
MOBILE COMMERCE ? CHANGING THE RULES
Service2Media- mobile innovation company Netherland, Peter Broekroelofs, CTO
M-App: iPhone Puts Mobile TV In The Picture
Rubberduck Media Lab AS, Ola Svartberg, CEO
Karin Du Rietz, pertains top 50 Women in mobile content
Heroes of the mobile screen and mobile search analytic
Moderation: MSearchGroove, Peggy Anne Salz, Founder and Chief Anaylst
I presented the book “Mobile Future @mocom2020″ at the Mobile Media World 2009 in Toronto. Here is a video interview filmed by Bnet.tv
Get some insights and background information about the open think tank about mobile media and communication.
Interview with Lauri Hirvonen, Senior Business Development Manager at NOKIA and founding member of dotMobi. He talks about the history, present and future of dotMobi at the mobileinnovationweek.com in Toronto.
Dom Sagolla was one of the first emloyees at Twitter and is now publishing a book about the micro-blogging service, called 140 Characters: A Style Guide for the Short Form
Dom writes about the definitive history of Twitter, from an insider’s point of view, about the new grammar rules for short-form writing, and a catalog of writing styles and includes inspiring quotations from comedy to poetry from some of the best writers.
Here is a Video Interview I recorded at the Mobile Innovation Week in Toronto.
I will be speaking at Mobile Media World 2009 in Toronto next week. The event is part of the Mobile Innovation Week and features a selection of the leading experts in the mobile and telecommunication industry.
I will be speaking about key trends for the next decade of mobile media and will presented my latest publication
Mobile Future @mocom2020: A collaborative vision of the future of Mobile Media and Communication
The consumer electronic market is changing rapidly, key-players are changing their positions and trying to catch the consumer in their digital life. Mobile Phone Manufacturer and Computer Companies are getting closer and closer. The new niche of Netbooks already became a big boom, documented by my friend Sascha on NetbookNews.de (Netbooknews.com).
Since a few years computer manufacture offer notebooks and laptops with integrated 3G Sim cards sometimes in combination with data-plans by a mobile network provider. Netbooks are low-cost laptops optimised for surfing the Internet and performing other basic functions. Pioneered by Asustek with the hit Eee PC in 2007, netbooks have since been rolled out by other brands such as HP and Dell.
But also the smartphones become more and more powerful and merge into small “mini computers”. So the gap between a PC and a mobile phone is almost disappearing and the fight for this market between the industry leaders has started.
Nokia just annouced its first laptop computer, Nokia Booklet 3G.
Nokia’s Executive Vice President for Devices, Kai Oistamo, summed it up simply as follows:
“A growing number of people want the computing power of a PC with the full benefits of mobility. We are in the business of connecting people and the Nokia Booklet 3G is a natural evolution for us. Nokia has a long and rich heritage in mobility and with the outstanding battery life, premium design and all day, always on connectivity, we will create something quite compelling. In doing so we will make the personal computer more social, more helpful and more personal.”
Nokia’s first netbook will use Microsoft’s Windows software and Intel’s Atom processor to offer up to 12 hours of battery life while weighing 1.25 kilograms. Research firm IDC expects netbook shipments this year to grow more than 127 percent from 2008 to over 26 million units, outperforming the overall PC market that is expected to remain flat and a phone market which is shrinking some 10 percent.
“Nokia will be hoping that its brand and knowledge of cellular channels will play to its strengths as it addresses this crowded, cut-throat segment,” said Ben Wood, director of research at CCS Insight. “At present we see Nokia’s foray into the netbook market as a niche exercise in the context of its broader business.” Nokia’s choice of Windows software surprised some analysts who had expected the company to use Linux in its first laptop.
The Mobile Innovation Week 2009 is a combination of a grassroot developer event as well as an executive management event, called the Mobile Media World. In the following interview with Michael J. O’Farrell, he explains the concept and the basic idea behind this event.
Blog by Monty C. M. Metzger *monty.de.