Category: Social Media

15
Jan

Facebook Graph Search

Finally, Facebook is updating it’s search functionality with “Graph Search”.

Facts: Facebook currently has more than a billion users with more than a trillion connections. And there are more than 240 billion fotos published on facebook.

Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. Technically it is a high-speed contextual discovery engine.

Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.

“It is not web search,” Zuckerberg says.

Graph Search and web search are completely different. Web search is designed to take a set of keywords (for example: “music industry”) and provide the best possible results that match those keywords.
With Graph Search you combine phrases (for example: “my friends in Los Angeles who like Justin Timberlake”) to get that set of people, places, photos or other content that’s been shared on Facebook.

Facebook is taking privacy more serious
Another big difference of Facebook Graph Search is that every piece of content on Facebook has its own audience, and most content isn’t public. Facebook built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

03
Jul

New Social Network “Best of All Worlds” (BOAW) challenging facebook & co

Erik Wachtmeister, former founder of the exclusive social network “A Small World” is sending out private invitations for his latest online project.

Erik writes:

We are getting close to the launch of our new private online community.
Best of All Worlds in the coming weeks. I wanted to make sure you received your invitation.

Best of All Worlds - BOAW

As you may know, Louise and I founded aSmallWorld in early 2004, a pioneer in online communities. After we left the company several years ago, we began designing and building a new, useful and relevant social network – an alternative to what currently dominates social media.

We will launch Best of All Worlds (boaw.com) with an iPhone app in the coming weeks, followed shortly by a full web version.

Best of All Worlds will enable us to navigate and leverage the collective intelligence of the trusted and relevant few, rather than the wisdom of the crowd. It will be a fun and useful tool for our social and professional lives by providing trusted information among top influencers and connectors worldwide – in an intimate and private online environment.

18
Jun

Facebook teams up with Olympic Games in London 2012

Facebook has announced a partnership with the Olympic Games in London 2012 at a press event at Facebook London today. The partnership is a big step on the way to monetize the social network and its fight against Google and Twitter. Although Facebook has 10 times more Page Views that YouTube, Facebook’s revenue is still only 10% of Google’s total revenue.

With the launch of “Explore London 2012” facebook has created a special landing page for all people interested in the olympic games. You can find an overview of all facebook fan pages of athletes, teams and sports and “like” them directly or jump to the fanpage to learn more.

Great move for Facebook.

23
Apr

Social Recruiting: Fish Where The Fish Are

I am often asked why Social Recruiting is important?
That’s why I’d like to summarize some the most important facts:
– People are spending more time on social media than on the open web.
– 1 out of 3 job seekers use social media for their job search.
– While 9 our of 10 active & passive job seekers have one or more social media profiles.
– Facebook is the leading social network, while new social platforms (Google+, Pinterest), regional (VK.com, Orkut, Mixi) and niche social platforms (LinkedIN, XING, Viadeo) are growing.

29
Feb

Timeline for Facebook Pages

Today Faceook introduced Timeline for Facebook Pages during their first FMC (Facebook Marketing Conference) in New York City.


Here are the core features facebook is presenting.

  • Brand your Page: Add a unique cover photo and showcase your most important news on your Page timeline.
  • Highlight what matters: Pin a new post to the top of your Page each week so people notice what’s important.
  • Manage everything in one place: See and respond to your recent activity and private messages right from the top of your Page.

With Timeline for Pages you don’t have the left navigation bar anymore so your famous Facebook Tabs get a new place.

The tabs of a facebook company pages will get more space. So your tab can be bigger than the normal 520px width. The full width of the new timeline for pages tabs are 850px (pixel). The width of the content area for the tab will be 790px.

Since today a few companies have already presented how timeline for pages will look like. Here are a few Examples: Olympic Games, Nike, Starbucks, Coca-Cola.

24
Nov

How to recruit a social media manager?

In this presentation I explain core qualities of a social media manager and explain three tips for your Social Recruiting strategy.

The speech was held Nov 21, 2011, at the Social Media Economy Days in Munich.

27
Oct

Success in Social Recruiting

Yesterday I hold the first official keynote as CEO of RECOMY about “Success in Social Recruiting”. I presented some insights in our development at RECOMY and showed and explained a lot of screenshots of our brand new social recruiting platform. For this public version I had to take most of these screenshots out (as you can understand) since we are not public, yet.

I also gave three tips on how be be successful in Social Recruiting:

  • 1. Build your Talent Community
  • 2. Activate your Network
  • 3. Track your Results

You can see the full presentation below.

29
Aug

How Companies are using Social Media for Recruiting!

Social Media is becoming an essential part for every recruiting strategy. Companies are turning to Facebook, twitter and other social media platforms to find talent. Here is a well-done infographic about “Social Recruiting”.

Infographic Social Recruiting

17
Mar

Job Opportunity: Web Developer & Facebook Application Developer

This is an exciting opportunities for all Web Developers who would like to become Co-Founders aka. Founding Employee at a well-funded new startup based in Europe (Munich / Zurich).

We are currently looking for an
Head of Product:
Advanced Web Developer & Facebook Application Developer – Software Developer, UI Developer, Software Engineer, UI Engineer,

I you are a social media addict and passionate about building scalable web platforms this might be something for you. Furthermore you would be one of the first employees and you will have the opportunity to become co-founder while getting a secured full-time salary.

What You Will Be Doing!

You will be part of our small group where everyone is part of the creative process. You will not only oversee software development, but also aspects of platform and product management. The perfect candidate is creative yet pragmatic, comfortable multitasking yet able to focus on a problem, and a fast learner.

What we are looking for!
– Significant experience in building and launching strong (high-traffic) web applications.
– Experience with web UI technologies — DHTML, CSS, Javascript, Ajax, etc.
– Experience with one or more database solutions MySQL, Postgresql, MongoDB etc.
– Integrating features with various third-party APIs, including Facebook Graph API
– Fluent in one or more OO or scripting languages like Java, PHP, Python, Perl.
– Grails or Ruby on Rails know-how.
– A strong interest in social media and social networks, with some exposure to the technology/concepts behind them.
– Excellent communication and documentation skills, with the ability to consistently contribute creative ideas.

What’s in it for you!?
– Be part in an exciting new Startup.
– Excellent Compensation & Salary.
– Co-Founder Shares & stock offerings.

This position is open as of 3/17/2011.
Job Position: Munich, Germany.
Please send us your CV, LinkedIn/XING Profile and Links to your recent projects.
Apply here info (at) aheadoftime (dot) de

24
Nov

Monaco Media Forum 2010: Extraordinary & Inspiring

“Welcome to the worlds most influential media forum”, said HSH Prince Albert II of Monaco at the beginning of the Monaco Media Forum 2010. Indeed the event is not only inspirational, but is also bringing together the a very influential group of people in the media business. During the almost three days, I met founders, entrepreneurs, investors but also executives of the big media companies. Here are some key trends reflected in my video interviews….

Publishing, especially the News Business, will never be the same anymore. Newspapers are struggling to understand the digital age and to re-structure their old-business into a thriving new-business. It seems that The Huffington Post found a way to be profitable and successful during these times of change. The Huffington Post is one of the most read Online Newspapers in USA and has an active community, with over one million comments made on the site each month. Eric Hippeau, CEO of The Huffington Post, said that “people have lost trust in general (government, toyota, tiger woods), now companies build trust via social media. 2/3 of #HuffPost is unique and self created content, 1/3 is curated & aggregated news. News wants to be free. You can’t put that genie back in the bottle”. He adds “…we will never charge for content…reason…there is a much bigger advertising market.”

Cloud Computing and the development of low cost netbooks aka cloudbooks is driving the global internet business. On the forefront of this development is Jolicloud, a startup developing a Cloud OS, founded and lead by Tariq Krim.

Mobile Gaming and Social Media together are creating new opportunities for App Developers, but also for Game Developers. Interview with Andrej Nabergoj, CEO of Outfit7, one of the leading Gaming Development Company.

Console Gaming gets a new dimension with X-Box 360 Kinect. Interview with Bella Acharya, Director Microsoft Advertising and responsible for XBox 360 Kinect.

19
Oct

Milestone: 1 million views on my YouTube Videos

I started to produce videos for my YouTube Channel in December 2006 and now I realized that I have reached over one million views, exactly 1,039,903 views today. Amazing!

Monty Metzger - YouTube ChannelSince the start I kept producing videos whenever and wherever I had time – at conferences, during business travel or at exciting events. So far I have published 136 Videos and most of them are business related or feature executive interviews. Although the videos are not as funny as Fred’s or exciting as Lady Gaga’s, people do like and watch them.

I met fascinating thought leaders, such as Lawrence Lessig, Gary Vaynerchuk, Jim Gilmore, Arianna Huffington or Jimmy Wales, inspiring business leaders, such as Hans Vestberg, Jonney Shih or Edward Borgerding, and published some provoking ideas, such as Mobile Future 2020 or the Global Cocreation Model.

It is interesting aswell to look at the most viewed videos – so here is my top ten:

Last but not least I want to thank all my viewers and readers for their support and feedback!!!

14
Oct

Zoom: Endemol is merging Reality TV with Social Media

Endemol’s new highlight is Zoom a new format that fuses TV and social media. This social experiment sees five contestants followed by cameras 24 hours a day. They stay in their own home and follow their usual routine, making public every moment of their every day life. The fate of participants will be determined by a ‘Social Community Index’ which counts their popularity on social media sites like Facebook and Twitter.

Read Full Press Release from Endemol.

02
Sep

iTunes Ping Artist Page

I am currently looking for a way to to claim a iTunes Artist Page on Ping? PING is Apple’s brand new social network dedicated to Music.
If I find a solution I will post it here….

18
Aug

eBay Movie & Twitter Movie (Parody of the Social Network “Facebook” Movie)

One month after the release of the Movie Trailer of “The Social Network”, aka “The Facebook Movie”, two parodies are getting a lot of attention. Have a look yourself.

Twitter Movie Trailer

eBay Movie Trailer

06
Jul

Global Internet Users

Globally there are almost 1.6 billion Internet users, half of them from Asia – 738 million users. Most of the asian internet users are from China.
Note: Compare 1.6 billion to over 4 billion mobile phone subscribers globally – who will win?

Global Internet Users 2010

28
Mar

A Digital Business Card for Events

Would you use a digital business card? The participants at the Abu Dhabi Media Summit 2010 did. During the two day conference the participants where getting used to connect their digital business cards, called “Poken”, instead of exchanging printed address cards. In the following interview Stéphane Doutriaux, founder of the innovative Social Business Card company, explains the technology and gives you some insights about the company.

Poken is a technology that utilizes a proprietary Near Field Communication (NFC) technology to allow the exchange of online social networking data between two keychain accessories. It is a perfect tool for Events and Conferences. Each person involved in the exchange must have his or her own poken. The primary information exchanged via the poken is a ‘social business card’, a digital replacement for a physical business card. By touching two devices together, a unique ID is exchanged that links to contact information on the Poken website. Contact information acquired by use of the poken can be uploaded to the poken website using a built-in USB connector.

In addition to the contact information found on a typical business card, links to users’ social networks can also be added. Examples include Twitter, Facebook, StudiVZ, LinkedIn and 40+ other social networks. Users of the Poken website can use a ‘social dashboard’ to manage, and interact with their contacts. Pokens are used for social networking, personal identification and as a device for loyalty programs. Bloggers and social media addicts have taken it up for networking event such as tweet-ups. Corporations such as BMW and IBM use pokens at their conferences, to enhance interaction with the conference attendees and to facilitate business networking.

09
Mar

Entreprenurs need to listen to this song!

THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof)

23
Feb

Twitter Mania: More Tweets then ever

(Via L.A. Times) More tweets than ever are hitting Twitter. But the social network is still far behind Facebook, the world’s most popular social network.

Back in 2007, an average of just 5,000 tweets were added to Twitter on a daily basis. By 2009, that figure grew to 2.5 million tweets a day. It was impressive growth. But over the last year, thanks in large part to celebrity and media attention, tweets have exploded.

The company reported Monday that the number of tweets added to its site grew by 1,400% in 2009 to an average of 35 million a day. Just two months into 2010, 600 tweets are hitting the site each second, amounting to 50 million tweets a day.

Twitter has officially joined the ranks of Facebook and MySpace as a premier social network. But, as successful as it is, the site still pales in comparison with Facebook.

Last week, Web analytics firm Compete announced that Facebook had become the second-most popular website in the United States behind Google.

According to Compete, Facebook attracted approximately 134 million unique visitors in January. Twitter had 23.5 million unique visitors for the month.

Facebook users update their status 60 million times a day, outpacing Twitter’s 50 million daily tweets.

Another sobering fact for Twitter: More than 5 billion pieces of content, including photo albums, notes, and web links, are added to Facebook each month.

In other words, Twitter has a long way to go if it wants to catch up to Facebook.

19
Feb

How to make money with Twitter?

If the Twitter Management is not inventing advertising on Twitter.com the users just do it themselves.

Twitter users inetgrating advertisements in their stream of updates have begun adopting new standards for disclosure.

Many ads are now being marked with tags — “#spon” for sponsored tweets, “#paid” or “#samp” for those who received sample products — based on guidelines released Thursday by the Word of Mouth Marketing Assn. (WOMMA). The new instructions are a response to the Federal Trade Commission’s call for more explicit disclosure from bloggers.

Making Money with Twitter

19
Feb

Pepsi had the biggest advertising success in the Superbowl, without advertising

Pepsi Can The Superbowl is nearly as famous for its commercial breaks as for the game itself. In fact, the commercials are more memorable than the game for many viewers – a study by ad agency Venables, Bell & Partners showed that 66% of viewers remember their favorite advertiser from the 2009 Superbowl and only 39% recall which team won. However, this exposure comes at a hefty price, rates for Superbowl commercials run far above any other TV event because the game draws around 95 million viewers in the US alone. 30-second spots run close to $3m and the game typically includes 50 to 60 spots. PepsiCo has advertised its cola during every Superbowl for over 20 years but it has become more and more difficult (and expensive) to stand out from the field.

Instead of running the risk of being an also-ran, PepsiCo announced in December that it wouldn’t be advertising its cola during the Superbowl this year, instead it unveiled a $20m fund in which it is looking for people, businesses, and non-profits with ideas that will have a positive impact on US communities. Anyone can submit and rate ideas and each month those rated highest receive grants of between $5k and $250k. Moving away from the norm seems to have worked, in a recent survey by Nielsen, Pepsi’s ‘Refresh Everything’ campaign accounted for more than 21% of the media coverage and online buzz around Superbowl advertising. Given that PepsiCo usually spends in the region of $30m on Superbowl advertising breaking away from the norm seems to have paid off.

Pepsi refresh everything campaign

Via Weijiblog

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