Coca-Cola setzt auf limitierte Design-Flaschen. Die Star-Designer Manolo Blahnik, Damon Dash, Jonathan Saunders, Wayne Rooney, Gharani Strok und Bay Garnett gestalteten Coca-Cola Flaschen nach Ihren Vorstellungen.
WHERE Matthew Williamson goes, many will follow. The star British designer turned his hand to Coca-Cola bottles last year and the resulting three limited edition bottles have since become a cult classic. Now, Coca-Cola has turned to the likes of Manolo Blahnik, Damon Dash, Jonathan Saunders, Wayne Rooney, Gharani Strok and Bay Garnett, among others, to add a little of their own magic to the Coke phenomenon. Asked to design “what brings them sunshine”, the stars of fashion, sport and television, who also include Avid Merrion, Trevor Nelson, Del Marquis from the Scissor Sisters, Julian Clary, Sugababes, Jesse Wood and Josh Lewsey, clearly enjoyed themselves. Blahnik was inspired, he said, by simply the joy of “designing something that made him smile”, Rooney thought of “scoring goals”, the Gharani Strok fashion duo thought of “seeing their children smile” while Josh Lewsey simply thought of “jam roly poly”. All the bottles are to be auctioned to raise money for the Terence Higgins Trust, the UK’s leading HIV charity, while versions by Blahnik, Saunders, Del Marquis and Nelson will be reproduced in limited amount to be sold in Harvey Nichols stores nationwide from June.