We are currently working with full power on the preparations for the upcoming manager tours. It is really great to start a “conversation” with our attendees, speakers, experts and interested people who just follow our blog. During the whole preparation work we are integrating all ideas and feedback to create a really high-level program.
Yesterday I met Mike Hemingway, Global Managing Director at Ogilvy & Mather Worldwide, in midtown Manhatten. Mike will talk about his innovative marketing activities for the beauty brand “Dove“. The viral video “Dove Evolution” was watched by millions of people (over 6 million on youtube alone). I think it is the most effective viral marketing campaign so far and Unilever is really setting new standards to start a conversation with its consumers.
Today I met Andrew Heyward, former CEO of CBS News, at the Harvard Club New York to talk about the manager tour in April 2008 in New York. Andrew will talk about the changing media landscape, his experiences at CBS News and how you can prepare your company for the future of media.
The manager tour in NY will offer a great program and I am really looking forward sharing it with you.