If the news is important, it will reach me.

In my last speech on the changing media landscape I pointed out that the way news reaches me has changed.

“If the news is important, it will reach me.”

So if any news is really important to me – it will not have to search for it anymore, it will reach me via recommendations, links, emails, twitter etc.
This is turning the news-business around and it is the first step to a “Social Media News” Network.

Here is one example:

NASA announces water on Mars via Twitter. Social networking site redefining how the news reaches us.

Follow MarsPhoenix on Twitter.

When images of what had to be melting ice from the Mars Phoenix Lander told NASA that it had found what it was looking for, the first public pronouncement came not in an all-singing, all-dancing press conference, but through a plain old social networking website.

Those in the know won’t be surprised to hear that Twitter was the vehicle of choice for the geeks at the space agency, marking yet another PR coup for the simple, but addictive site.

Last night’s ebullient NASA tweet read: “Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!!”

Found on TechRadar.

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