I met Gary Vaynerchuk at Le Web in Paris last week and he gave a “little bit of thunder to the crowd”.
Gary is founder and host of Winelibrary TV. He reaches over 80.000 Viewers daily, has over 25.000 Twitter Followers and his keynotes are watched on Youtube hundreds of thousand times.
Gary talked about Authenticity, Community and Branding. He believes that 2008 and 2009 is so different than 2006/07, the world is changing and there a lot of opportunities out there if you know how to leverage the tools and the community. And Gary really cares about his community, which is one of his key-success factors.
This year he got over 50 offers of television deals in the United States, published his first book and did a lot of speaking engagements. He love building brands or repositioning brands like the brand of his dad’s liquor store or his personal brand. From his point of view it is more challenging and fun to work with the followers like MySpace or Yahoo, rather then to work with the leaders like facebook or Google.
His recommendation for you is simple
“Do it. Have business model. And care for your audience and clients.”
Here you can watch the Video Interview: