I recently met Jim Gilmore during an Executive Management Workshop in Toronto, Canada, and talked with him about the Experience Economy and his fascinating management event “ThinkAbout”.
Goods and services are no longer enough. To be successful in today’s increasingly competitive environment companies must learn to stage experiences for each one of their individual customers. We have entered the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way.
The workshop was actually on Jim’s birthday – so we had to celebrate this a bit.
Happy Birthday, Jim!
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