Would you use a digital business card? The participants at the Abu Dhabi Media Summit 2010 did. During the two day conference the participants where getting used to connect their digital business cards, called “Poken”, instead of exchanging printed address cards. In the following interview Stéphane Doutriaux, founder of the innovative Social Business Card company, explains the technology and gives you some insights about the company.
Poken is a technology that utilizes a proprietary Near Field Communication (NFC) technology to allow the exchange of online social networking data between two keychain accessories. It is a perfect tool for Events and Conferences. Each person involved in the exchange must have his or her own poken. The primary information exchanged via the poken is a ‘social business card’, a digital replacement for a physical business card. By touching two devices together, a unique ID is exchanged that links to contact information on the Poken website. Contact information acquired by use of the poken can be uploaded to the poken website using a built-in USB connector.
In addition to the contact information found on a typical business card, links to users’ social networks can also be added. Examples include Twitter, Facebook, StudiVZ, LinkedIn and 40+ other social networks. Users of the Poken website can use a ‘social dashboard’ to manage, and interact with their contacts. Pokens are used for social networking, personal identification and as a device for loyalty programs. Bloggers and social media addicts have taken it up for networking event such as tweet-ups. Corporations such as BMW and IBM use pokens at their conferences, to enhance interaction with the conference attendees and to facilitate business networking.
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