The new trend in Marketing. Getting a touch of nature into your technology products. Imitate and mime biological structures, gestures and movements and merge it with the latest 3D animation methodoligies – The Result: “Biomimic Marketing”.
Biomimic Marketing in Action – Watch this example from AT&T:
Another example of Biomimic Marketing is BMW’s Concept Car “Gina”:
I just love the new trend from China “Dog Modding”. Here you can see a nice “Tiger Dog”.
Don’t you think?
The newest thing amongst dog owners in China seems to have emerged from this understandable fantasy and could be described as something like dog-modding: the color-dying of dogs, to make them look like other animals. Like this retriever, that is painted like a tiger.
Fake or Reality?
Look at this nice Panda Dog.
A more convincing example of dog-modding can be found in Wuhan, capital of the Hubei province, central China. A Chinese man modded his dog into a Panda – and did quite well so. As many will know, the Panda is a threatened animal, but also the national symbol of China. All living Panda’s in zoo’s all over the world are gifts from the Chinese government and are also considered state-property of the People’s Republic of China. The Panda es extremely popular in China – you could speak of a cult almost. But keeping a panda for yourself, of course, is strictly forbidden. So here the simulation comes in handy.
After the launch of the iPhone 4, what does Apple work on right now?
Steve Jobs said at the “All things digital” (D8) conference last month that “Apple TV is still a hobby”. Jobs explained that the market is complicated due to the diversity of key players and a complex distribution system. Between the lines you could understand that Steve Jobs is thinking about a controllable and user-friendly system. An ecosystem which Apple already created in the Music (iPod) and in the Mobile (iPhone) market.
So that’s why I created a fast scribble of an “Apple Flatscreen TV” which I would mount onto my living room wall. My draft of the Apple Flatscreen TV would have a 50″ LED Screen with an improved small remote control, connectivity to my iPad, iPhone and other Macs in the house, a wireless connection to a Bang & Olufson speaker system and a big harddrive of approx. 5 TB.
Is Apple already working on such an “Apple Flatscreen TV”?
Today GE announced the start of a $200 million open innovation challenge that seeks breakthrough ideas to create a smarter, cleaner, more efficient electric grid, and accelerate the adoption of more efficient grid technologies. GE Chairman and CEO Jeff Immelt unveiled the challenge, the “GE ecomagination Challenge: Powering the Grid,” here today.
The global challenge invites technologists, entrepreneurs and start-ups to share their best ideas and come together to take on one of the world’s toughest challenges – building the next-generation power grid to meet the needs of the 21st century. The challenge is one of the largest ever and is open immediately at www.ecomagination.com/challenge.
“Innovation is the engine of the global effort to transform the way we create, connect and use power,” Immelt said. “At GE we have invested broadly and deeply in digital energy solutions and see this as a substantial market for us, but we can’t do it alone. We want to work with our partners to make sure we have a comprehensive digital energy offering. This challenge is about collaboration and we are inviting others to help accelerate progress in creating a cleaner, more efficient and economically viable grid. We want to jump-start new ideas and deploy them on a scale that will modernize the electrical grid around the world.”
The Challenge, launched in collaboration with leading venture capital firms Emerald Technology Ventures, Foundation Capital, Kleiner Perkins Caufield & Byer and RockPort Capital, and Chris Anderson, Editor-in-Chief, Wired magazine, is part of GE’s ecomagination initiative, a global commitment to build innovative clean energy technologies and will help fund the most promising ideas. Proposals are sought in three, broad categories: Renewables, Grid and Eco Homes/Eco Buildings. Select Challenge entrants will be offered the opportunity to develop a commercial relationship with GE through:
The $200 million commitment will help bring these new ideas to market by providing businesses and individuals with theopportunity to secure growth capital through GE investment and/or investment by participating venture capital firms. It is open to anyone aged 18 years or older and all legally formed entities.
BP’s live video stream of oil gushing into the Gulf of Mexico is simultaneously tragic and hypnotic. With each passing second, more gallons of crude oil and natural gas escape into the ocean.
Beside watching this live video from the catastrophe, I recommend reading the ironic (not official) BP Twitter channel @BPglobalPR.
For BP, Obama and the whole USA it has turned from a pure catastrophe for nature into a catastrophe in public relations and reputation.
Apple is entering the mobile advertising business and aims at high emotional and interactive ads. Here is a great example of an iAd of Toy Story. After a click on the small banner within an iPhone App you won’t leave the app directing you to a website. The user experiences a smooth change to a branded environment, the iAd. It opens like a regular app, but due to the new multitasking you can still keep the other app open.
The Toy Story iAd then shows an overview with several options and buttons. One option is to watch a few in-ad videos, play in-ad games or open the in-ad shop and buy the product right away. This might redefine mobile advertising and opens completely new ways to market products on a mobile devices.
Today Apple announced key features of the new Apple iPhone OS 4 which will come out in Summer 2010. During that presentation Steve Jobs announced that Apple is entering the mobile marketing business with iAd.
The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1 billion advertising opportunities per day.
Steve Jobs: “There are many free or reasonably priced apps… the developers are putting ads into apps, and we think most of this kind of advertising sucks!”. He added: “Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is. You know the ads on the web — they’re eye catching and interactive, but they don’t deliver emotion. What we want to do with iAds is deliver interaction and emotion.
It’s about motion plus interactivity. The ads keep you in your app. Today when you click on a banner ad, it yanks you out of your app and throws you onto the advertisers web page. So people don’t click on the ads.
Because iAd is in the iPhone OS itself, we have figured out how to do interactive and video content without ever taking you out of the app. For developers to add this to their apps is really simple. They can do it in an afternoon. Apple is going to sell and host the ads, and we’re going to do a 60/40 split.”
60% of Advertising Revenues will be for the Developers. Apple will earn 40% of the mobile advertising market in the future.
Looking forward to the Apple presentation today.
Here are the start times of the event:
07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris
09:00PM – Moscow
MobileCrunch is reporting live from the event.
Apple has begun sending email invitations to select members of the media inviting them to a “sneak peek of the next generation of iPhone OS software.” The invitation features a large graphic with a large “4” shadow spread across a blue background, with “Get a sneak peek into the future of iPhone OS” overlaid in white text. The event will be held on Apple’s Cupertino, CA campus and will begin at 10:00 a.m. Pacific Time on April 8.