DIGITAL. TRENDS. FUTURE.

30
Aug

Google Products #Fail

Get an overview of all products were Google was not successful – Google Products #Fail. At the Google Graveyard you can find Google Catalog, Google Video Player, Google Answers, Google Wave, Google Audio Ads, Dodgeball, Jaiku (Now Part of Google Buzz), Google Page Creator and many more….

But for true Innovation, failure and mistakes are very important. So we’ll see what the people at Google will invent in the future.

Google Products #Fail

30
Aug

The WIE Symposium (Women: Inspiration & Enterprise)

I met Arianna at the Monaco Media Forum, where she briefly introduced me to the idea of a Women Network. A few month later she announced the first Event of the WIE Network. I am looking forward to attend the inaugural symposium in New York in a few weeks.

The WIE Symposium (Women: Inspiration & Enterprise) is the annual conference of the WIE Network hosted by Sarah Brown, Arianna Huffington and Donna Karan. The WIE Network is a forum for professional women to network and connect.

Sarah Brown, Wife of former UK Prime Minister, is the Chairwoman of The WIE Symposium which will be held on September 21st, 2010, in New York City. Drawing on the legendary drive and energy of New York City, the Symposium is a motivating and results driven gathering of creative women, working together to achieve social change and inspire the next generation of women leaders and advocates.

The symposium takes place at the newly renovated “Skylight West” located steps from Midtown, the Javits Center, Chelsea Galleries, and the Highline. It also features the city’s largest open rooftop, offering a gorgeous view over the skyline of the city and sunset of the Hudson River.

Find out more about the WIE Symposium at www.wienetwork.org

25
Aug

Most Famous Facebook Pages killing Brand Websites

Facebook has quietly become the biggest relationship-marketing provider for many brands.

For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based “owned media” is atrophying or because more consumers are migrating to social media.

Facebook Fan Pages

Coca-Cola, with its 10.7 million Facebook fans, has three to four times the Facebook fan base as MyTown and Foursquare have registered users. (There are at least 11 brands whose Facebook fan pages have quietly grown bigger than the biggest geo-location providers.) That certainly trumps U.S. unique visitors to Coke’s brand website, which fell by more than 40% to 242,000 in July compared to a year ago, per Compete.

Kraft Foods’ Oreo is the No. 3 brand page on Facebook as tracked by DBM/Scan, with an 8.7 million fan base growing at a clip of 71,000 a day. But the multi-brand site where its web presence has been hosted, NabiscoWorld.com, has seen U.S. traffic decline from 1.2 million in July 2009 to 321,000 last month.

(Via AdAge)

25
Aug

Infographic: Tracking Google’s Acquisitions.

Ever wondered what companies Google bought during the last couple for years. There is a complete list of acquisitions by Google on Wikipedia, but I also like the following Infographic “Tracking Google’s Acquisitions”.

Google Acquisitions - Venture Capital

19
Aug
19
Aug

Facebook Places

Mark Zuckerberg has presented the new location based service “Facebook Places” yesterday. Facebook is addressing the market Foursquare, FriendTicker etc. has opened up.

18
Aug

eBay Movie & Twitter Movie (Parody of the Social Network “Facebook” Movie)

One month after the release of the Movie Trailer of “The Social Network”, aka “The Facebook Movie”, two parodies are getting a lot of attention. Have a look yourself.

Twitter Movie Trailer

eBay Movie Trailer

21
Jul

Biomimic Marketing

The new trend in Marketing. Getting a touch of nature into your technology products. Imitate and mime biological structures, gestures and movements and merge it with the latest 3D animation methodoligies – The Result: “Biomimic Marketing”.

Biomimic Marketing in Action – Watch this example from AT&T:

1stAveMachine-CelebrateSpring from MotiongraphicLAB on Vimeo.

Another example of Biomimic Marketing is BMW’s Concept Car “Gina”:

20
Jul

Dog Modding

I just love the new trend from China “Dog Modding”. Here you can see a nice “Tiger Dog”.
Don’t you think?

Tiger Dog Modding - Tiger Hund
The newest thing amongst dog owners in China seems to have emerged from this understandable fantasy and could be described as something like dog-modding: the color-dying of dogs, to make them look like other animals. Like this retriever, that is painted like a tiger.

Fake or Reality?
Look at this nice Panda Dog.
Panda Dog - Dog Modding
A more convincing example of dog-modding can be found in Wuhan, capital of the Hubei province, central China. A Chinese man modded his dog into a Panda – and did quite well so. As many will know, the Panda is a threatened animal, but also the national symbol of China. All living Panda’s in zoo’s all over the world are gifts from the Chinese government and are also considered state-property of the People’s Republic of China. The Panda es extremely popular in China – you could speak of a cult almost. But keeping a panda for yourself, of course, is strictly forbidden. So here the simulation comes in handy.

(Via NextNature)

15
Jul
15
Jul

Apple Flatscreen TV

After the launch of the iPhone 4, what does Apple work on right now?

Steve Jobs said at the “All things digital” (D8) conference last month that “Apple TV is still a hobby”. Jobs explained that the market is complicated due to the diversity of key players and a complex distribution system. Between the lines you could understand that Steve Jobs is thinking about a controllable and user-friendly system. An ecosystem which Apple already created in the Music (iPod) and in the Mobile (iPhone) market.

So that’s why I created a fast scribble of an “Apple Flatscreen TV” which I would mount onto my living room wall. My draft of the Apple Flatscreen TV would have a 50″ LED Screen with an improved small remote control, connectivity to my iPad, iPhone and other Macs in the house, a wireless connection to a Bang & Olufson speaker system and a big harddrive of approx. 5 TB.

Is Apple already working on such an “Apple Flatscreen TV”?

Apple Flatscreen TV

13
Jul

GE’s $ 200 million open innovation challenge

Today GE announced the start of a $200 million open innovation challenge that seeks breakthrough ideas to create a smarter, cleaner, more efficient electric grid, and accelerate the adoption of more efficient grid technologies. GE Chairman and CEO Jeff Immelt unveiled the challenge, the “GE ecomagination Challenge: Powering the Grid,” here today.

The global challenge invites technologists, entrepreneurs and start-ups to share their best ideas and come together to take on one of the world’s toughest challenges – building the next-generation power grid to meet the needs of the 21st century. The challenge is one of the largest ever and is open immediately at www.ecomagination.com/challenge.

“Innovation is the engine of the global effort to transform the way we create, connect and use power,” Immelt said. “At GE we have invested broadly and deeply in digital energy solutions and see this as a substantial market for us, but we can’t do it alone. We want to work with our partners to make sure we have a comprehensive digital energy offering. This challenge is about collaboration and we are inviting others to help accelerate progress in creating a cleaner, more efficient and economically viable grid. We want to jump-start new ideas and deploy them on a scale that will modernize the electrical grid around the world.”

The Challenge, launched in collaboration with leading venture capital firms Emerald Technology Ventures, Foundation Capital, Kleiner Perkins Caufield & Byer and RockPort Capital, and Chris Anderson, Editor-in-Chief, Wired magazine, is part of GE’s ecomagination initiative, a global commitment to build innovative clean energy technologies and will help fund the most promising ideas. Proposals are sought in three, broad categories: Renewables, Grid and Eco Homes/Eco Buildings. Select Challenge entrants will be offered the opportunity to develop a commercial relationship with GE through:

  • Investment: the $200 million capital pledge of GE and its partners will be invested globally into promising start-ups and ideas
  • Validation: evaluate entrant’sbusiness strategy through in-depth discussions with GE’s technical and commercial teams
  • Distribution: explore partnership opportunities with GE to scale a business and create global reach
  • Development: leverage GE‘s technical infrastructure and GE Global Research Centers to accelerate technology and product development
  • Growth: explore opportunities for utilizing existing GE customer to take Challenge products to market

The $200 million commitment will help bring these new ideas to market by providing businesses and individuals with theopportunity to secure growth capital through GE investment and/or investment by participating venture capital firms. It is open to anyone aged 18 years or older and all legally formed entities.

06
Jul

Global Internet Users

Globally there are almost 1.6 billion Internet users, half of them from Asia – 738 million users. Most of the asian internet users are from China.
Note: Compare 1.6 billion to over 4 billion mobile phone subscribers globally – who will win?

Global Internet Users 2010

09
Jun

Open Sessions at DLD Women Conference

The World Economic Forum is known for its “Open Forum” as part of the annual meeting in Davos. Today Steffi, Co-Chair of DLD and DLD Women, told me that at the inaugural DLD Women Conference they will integrate an Open Session, too.

So, here is your invitation. Feel free to share and forward!

DLD Women Conference 2010 - Invitation

01
Jun

Live from the catastrophe

BP’s live video stream of oil gushing into the Gulf of Mexico is simultaneously tragic and hypnotic. With each passing second, more gallons of crude oil and natural gas escape into the ocean.

Beside watching this live video from the catastrophe, I recommend reading the ironic (not official) BP Twitter channel @BPglobalPR.

For BP, Obama and the whole USA it has turned from a pure catastrophe for nature into a catastrophe in public relations and reputation.

07
May
17
Apr

Volcano Info Graphic

I am still enjoying my “Volcano Weekend” in United Kingdom, as I got stuck in London right after the Skoll World Forum which was held in Oxford. Here is a helpful Info Graphic about the Volcano and the Cloud.

Volcano Info Graphic

17
Apr
08
Apr

Apple is Re-Thinking Mobile Advertising

Apple is entering the mobile advertising business and aims at high emotional and interactive ads. Here is a great example of an iAd of Toy Story. After a click on the small banner within an iPhone App you won’t leave the app directing you to a website. The user experiences a smooth change to a branded environment, the iAd. It opens like a regular app, but due to the new multitasking you can still keep the other app open.

The Toy Story iAd then shows an overview with several options and buttons. One option is to watch a few in-ad videos, play in-ad games or open the in-ad shop and buy the product right away. This might redefine mobile advertising and opens completely new ways to market products on a mobile devices.

Apple iAd - Mobile Advertising Example with Toy Story

08
Apr

Apple is reshaping the mobile advertising market

Today Apple announced key features of the new Apple iPhone OS 4 which will come out in Summer 2010. During that presentation Steve Jobs announced that Apple is entering the mobile marketing business with iAd.

The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1 billion advertising opportunities per day.

Steve Jobs: “There are many free or reasonably priced apps… the developers are putting ads into apps, and we think most of this kind of advertising sucks!”. He added: “Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is. You know the ads on the web — they’re eye catching and interactive, but they don’t deliver emotion. What we want to do with iAds is deliver interaction and emotion.

It’s about motion plus interactivity. The ads keep you in your app. Today when you click on a banner ad, it yanks you out of your app and throws you onto the advertisers web page. So people don’t click on the ads.

Because iAd is in the iPhone OS itself, we have figured out how to do interactive and video content without ever taking you out of the app. For developers to add this to their apps is really simple. They can do it in an afternoon. Apple is going to sell and host the ads, and we’re going to do a 60/40 split.”

60% of Advertising Revenues will be for the Developers. Apple will earn 40% of the mobile advertising market in the future.