Abu Dhabi Media Summit

Abu Dhabi Media Summit 2010 H.E. Mohamed Khalaf Al Mazrouei, Chairman of Abu Dhabi Media Company and Mr. Edward Borgerding, CEO of Abu Dhabi Media Company, together with Co-Chairs invite media executives to take part in the inaugural ABU DHABI MEDIA SUMMIT March 9-11, 2010 at Yas Hotel, Yas Marina Formula 1 Circuit, Abu Dhabi.
The summit for March 9-11 is sponsored by the Abu Dhabi Media Company and is by invitation only.

The Summit is being held under the Patronage of H.H. General Sheikh Mohammed Bin Zayed Al Nahyan Crown Prince of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces. The Summit will provide an unprecedented gathering of the people and companies driving the transition to a networked new world, with special emphasis on fast-growing markets in the Middle East, South East Asia, China and Africa. With a focus on opportunities and investment, the Summit is structured to encourage both private discourse and public conversation at the highest levels.

News Corp chairman Rupert Murdoch, AOL CEO Tim Armstrong, Publicis boss Maurice Levy, and Google CEO Eric Schmidt are some of the luminaries who will be heading off to Abu Dhabi next month for a three-day international media summit.

Other notable speakers are Dirk Meyer, president and CEO of AMD; Jon Miller, CEO Digital Media, News Corporation; Nicholas Negroponte; James Murdoch, Chairman & CEO, Europe & Asia, News Corporation; Hartmut Ostrowksi, Chair & CEO, Bertelsmann; Skye CEO Josh Silverman; Ericsson CEO Hans Vestberg; and Samir Arora, Chair & CEO, Glam Media.

I am proud delegate and attendee of the Abu Dhabi Media Summit 2010 and will report @montymetzger and on my blog about the exclusive event.

Abu Dhabi Media Summit Co-Chairs

  • H.E. Khaldoon Khalifa Al Mubarak, Chairman, twofour54
  • Tim Armstrong, President & CEO, AOL
  • Dr. Kai-Fu Lee, Chairman & CEO, Innovation Works
  • Dr. Suk-Chae Lee, CEO, KT Corporation
  • Maurice Lévy, Chairman & CEO, Publicis Groupe
  • Didier Lombard, Chairman & CEO, France Télécom-Orange
  • Kishore Lulla, Chairman & CEO, Eros International
  • H.E. Mohammed Omran, Chairman, Etisalat
  • Barry Meyer, Chairman & CEO, Warner Bros.
  • Dirk Meyer, President & CEO, AMD
  • Sunil Bharti Mittal, Chairman & CEO, Bharti Enterprises
  • Rupert Murdoch, Chairman & CEO, News Corporation
  • Hartmut Ostrowski, Chairman & CEO, Bertelsmann AG
  • Dr. Prannoy Roy, Executive Chairperson, NDTV
  • Hans Vestberg, President & CEO, Ericsson
  • Mehmet Ali Yalçindag, Vice Chairman & President, Dogan Media Group

How to make money with Twitter?

If the Twitter Management is not inventing advertising on the users just do it themselves.

Twitter users inetgrating advertisements in their stream of updates have begun adopting new standards for disclosure.

Many ads are now being marked with tags — “#spon” for sponsored tweets, “#paid” or “#samp” for those who received sample products — based on guidelines released Thursday by the Word of Mouth Marketing Assn. (WOMMA). The new instructions are a response to the Federal Trade Commission’s call for more explicit disclosure from bloggers.

Making Money with Twitter


Pepsi had the biggest advertising success in the Superbowl, without advertising

Pepsi Can The Superbowl is nearly as famous for its commercial breaks as for the game itself. In fact, the commercials are more memorable than the game for many viewers – a study by ad agency Venables, Bell & Partners showed that 66% of viewers remember their favorite advertiser from the 2009 Superbowl and only 39% recall which team won. However, this exposure comes at a hefty price, rates for Superbowl commercials run far above any other TV event because the game draws around 95 million viewers in the US alone. 30-second spots run close to $3m and the game typically includes 50 to 60 spots. PepsiCo has advertised its cola during every Superbowl for over 20 years but it has become more and more difficult (and expensive) to stand out from the field.

Instead of running the risk of being an also-ran, PepsiCo announced in December that it wouldn’t be advertising its cola during the Superbowl this year, instead it unveiled a $20m fund in which it is looking for people, businesses, and non-profits with ideas that will have a positive impact on US communities. Anyone can submit and rate ideas and each month those rated highest receive grants of between $5k and $250k. Moving away from the norm seems to have worked, in a recent survey by Nielsen, Pepsi’s ‘Refresh Everything’ campaign accounted for more than 21% of the media coverage and online buzz around Superbowl advertising. Given that PepsiCo usually spends in the region of $30m on Superbowl advertising breaking away from the norm seems to have paid off.

Pepsi refresh everything campaign

Via Weijiblog


The Baseballs

I met the Baseballs at the NOKIA Party at the Mobile World Congress 2010.
Here is a video interview I recorded right after their show.

Follow The Baseballs on Twitter @TheBaseballs


Review Mobile World Congress 2010

The GSMA today reported that more than 49,000 visitors (I was one of them :-)) from 200 countries attended the 2010 GSMA Mobile World Congresss, the premier event for the mobile communications industry. The four-day conference and exhibition attracted executives from the world’s largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organisations, as well as government delegations. 54 per cent of Mobile World Congress attendees hold C-level positions, including more than 2,800 CEOs.

Here are my highlights in pictures:

“It’s a hugely exciting time to be in the mobile communications industry and the extremely strong attendance at the 2010 Mobile World Congress underscores that,” said John Hoffman, CEO, GSMA Limited. “The innovation that is the hallmark of our industry was on display front and centre this week, from the insightful presentations in our conference programme to the demonstrations of new devices, technologies and services in the exhibition halls. Once again, Mobile World Congress stands out as the must-attend event for the global communications industry.”

During the event, leaders from companies including Alcatel-Lucent, BBC, Bharti Airtel, China Unicom, Ericsson, Huawei, KDDI, RIM, Samsung, Spotify, Telstra and Vodafone, among others, discussed and debated the trends and issues which are shaping the mobile industry today and into the future. In a Mobile World Congress first, Google Chairman and CEO Eric Schmidt delivered a Mobile World Live keynote to a standing-room only crowd in Barcelona; the session has also been viewed by more than 35,000 people to date via the Mobile World Live portal. To access the replay of the Mobile World Live keynote, as well as interviews with the industry’s leading executives, please visit

More than 20,000 people visited the inaugural App Planet, a focused event designed to bring together the many critical elements of the broad mobile application ecosystem together in one location. Google, Motorola, RIM, Sony Ericsson, Vodafone and WIPJam each held application developer conferences (ADC) within App Planet. Overall, more than 6,000 developers attended Mobile World Congress this year.


Join me at Webrazzi Agenda “Mobile Internet” February 10th 2010 in Istanbul

Webrazzi Tech Blog Webrazzi is the leading Turkish tech blog. This is like Techcrunch of US. They’ll be organizing 10 different events through 2010 and Mobile Internet conference is the 3rd one in the series. First two was about e-commerce and social media. They call these series of events “Webrazzi Gündem” which means “Webrazzi Agenda”. So, the name of the next event is “Webrazzi Agenda: Mobile Internet”. The event will be on February 10th, 2010, at Istanbul Elite World Hotel.

I will give a speech about my book “Future of Mobile”.
See the blog post at

There will be 200 attendees and they are mostly mid-high level executives and startup founders. They’ll cover mobile internet usage in Turkey, mobile apps market and future, opportunities in the market and especially opportunities for Turkish entrepreneurs.

You can check out Webrazzi event site at


Apple iPad: Two ideas that blow your mind!

After the introduction of the Apple iPad I heard a lot of criticism about the potential of the device. Some said it’s not for sure if it will be a huge success. People need a phone and a laptop, but will they spend 500+ USD for another third device?

Well, I would say yes.
It doesn’t matter if it will be used as the first-, second- or third device. But the iPad will revolutionize many industries.

Here are two impressive concept why the Apple Tablet iPad will change industries and create a complete new business potential for many companies.

The First Video was published in December 2009 and shows how a weekly magazine could look like on the iPad.

The Second Video is showing how the iPad could be used in schools and universities.
When I was at King’s College in 1996 in Auckland, New Zealand, there was one “pilot-project” class equipped with Apple PowerBooks (the old black Wallstreet model). But now they could just use the iPad. Imagine how this would influence the way education works.

Here is another very interesting concept for Digital Magazines.

Another Update (18 Feb 2010) with the concept of the WIRED Tablet App


Social Media meets Music – Donovan Live Stream on

Donovan is inviting his community to watch his concert live on the Internet this Sunday. He will perform his hit songs and cult classics as well as showcasing songs from his new work RITUAL GROOVE as a run up to his forthcoming world tour 2010/2011. Special guest will be talented musician Claudia Koreck, one of the hottest newcomers in Germany.

The show will be streamed live Sunday, January 24, at 8:30 p.m. CET worldwide thanks to the professional live streaming technology and video production of TV1.EU, and a true broadband connection by BT, British Telecom. This World Wide Charity Concert is to benefit ‘Schools Without Stress’ (Germany). Also see the DLF, and the David Lynch Foundation.

The Link to the Live Stream will be on Donovan’s new Website News of the free live webcast concert is also on Donovan’s facebook and twitter page. His fans just love the idea of streaming the concert! &

“Donovan fans worldwide now have the opportunity to take part in an extraordinary concert experience directly from their computers at home. While watching the concert Donovan’s Online Friends can share their experience on facebook or twitter”, says Monty C. M. Metzger, CEO of the Social Media Marketing Agency, Ahead of Time.

This “Social Media for Social Activism” musical event will support the charity project “Schule ohne Stress” (Schools without Stress) and will increase awareness about the positive effects of the Transcendental Meditation (TM) technique on creativity, intelligence, brain functioning and academic performance.

The legendary folk-rock pop troubadour Donovan began his career as an itinerant folk musician and created acoustic hits like Catch The Wind, Colours, Mellow Yellow, Universal Soldier and Atlantis.

Dr. Donovan Leitch is a Green-Activist and received a Doctor of Letters from the University of Hertfordshire, an honorary medal as “Officer of Arts & Letters” by the French government, and was named BMI Icon in 2009.

Donovan was one of the few artists to collaborate on songs with the Beatles, contributing lyrics and vocals to the song Yellow Submarine. Donovan influenced Paul McCartney, John Lennon, and George Harrison in their guitar styles, and during his career played with folk music greats Pete Seeger, Joan Baez, and Bob Dylan, as well as rock musicians Jimmy Page of Led Zeppelin and Brian Jones of the Rolling Stones.

This is Donovan’s first global World Wide Web performance—a musical historic event! Viewers wishing to join Team DONOVAN.


My Message to Davos

I have created the Global Cocreation Model as a basic of Rethinking and Rebuilding our economy. This is my video for the Davos YouTube Debates for the World Economic Forum 2010. If this is selected as a finalist, I will need your help by voting to make this the winning entry.

Global Cocreation Model – Davos 2010

My name is Monty Metzger. I run a social media agency in germany and have started a collaborative global think-tank about the future of mobile media and communication, called Mocom 2020.

We have talked about the unthinkable challenges our world is facing in the next century and even in the next decade. The financial system has collapsed, the media industry is under massive pressure and the healthcare-system has become non-efficient. In 2020 we will reach the peak of the oil-production globally, climate change is one of the results of our exploitation of the planet. In 2050 we will have 200 million climate refugees due to a lack of resources of food or water.
Will we or our children be involved in a war for food, clear water or energy?

The world economy is based on many outdated structures and is not capable of solving the new challenges with old solutions. We are in a unique position, because we know some of the problems our planet and society is facing. Rather than dumping millions of dollars in old structure, we need to invest in new innovative solutions. We can solve these issues while integrating all stakeholders in a transparent, open and ethical economic structure.

Charles Schwab said that “we are living in a multi-stakeholder society and we need to rethink our values”. But how can we turn these ideas into action?

Today we have two unique factors which come together.
1) Half of the people on earth are under 25 years old.
2) We have the most powerful global communication tool ever – The Internet.

The technology and demographics combined can empower the Digital Natives to Cocreate solutions faster, more efficient and from the bottom up rather than from the top down.

I call this the Global Cocreation Model.
The Net Generation or Digital Natives have strong sense of values, they have Integrity, a Motivation or many Reasons to change the world. They are natural teamplayers and know how to self organize themselves. The Technology empowers and enables them to do things differently. And finally the openness, new culture of sharing and innovation gives them a very profound way of control.

This basic structure is framed by three key elements:
Collaboration – A powerful tool of self organization for all stakeholders enabled by the global platform of communication – the web.
Transparency – A new way of turning insights into common knowledge give us control and power to regulate what has been done.
a Vision – A powerful Vision or a Dream that is simple enough to spread it fast, but detailled enough to motivate and truely turn social media into social activism.

I would like to challenge my model of Global Cocreation with the members of the World Economic Forum in Davos.

Like Al Gore once said:
If you want to go fast go alone. If you want to go far, go together. But we need to go far … quickly.


Speech at M-Days 2010

M-Days is the biggest Mobile Media Conference in germany and one of the most relevant in Europe. I will be hold a keynote and present a few insights from the open think tank focusing on the future of Mobile Media as well as from my book “Mobile Future @mocom2020“.

The topic of my session at M-Days is called: “Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?”

M-Days Munich, 2010

From the M-Day programme:
Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?

The Google/Admob acquisition sends out a clear signal to the market: mobile is different and mobile is hot. The advance of touchscreen devices, app stores and new advertising approaches/formats are all coming together in a new kind of interactive mobile internet, a brave new place where new content, new experiences and even new mobile search services will set the bar. Mobile Trends 2020, Mobile Commerce, Mobile Video and TV.

  • Overview of the mobile trends 2020 and key-apps
  • Overview of mobile commerce of today – applications and options that drive ARPU, customer acquisition and retention
  • Paying for content – why now and why not?
  • Implementation and integration – an overview on the implementation of a full service mobile commerce solution – the lessons learnt and shared
  • Overview of the mobile TV and video landscape of today
  • Content: Why is Disney channel the most popular channel on mobile TV in Europe? And why are CNN so small compared to BBC? Viewing behaviour on mobile TV differs from normal TV.
  • The power of the iPhone in driving creation and consumption of video and mobile TV services via mobile

Speakers include:

Mocom 2020 – The next ten years! Key trends for Mobile Media and Communication
Ahead of Time, Monty C. M. Metzger, Managing Director/Trendscout

Service2Media- mobile innovation company Netherland, Peter Broekroelofs, CTO

M-App: iPhone Puts Mobile TV In The Picture
Rubberduck Media Lab AS, Ola Svartberg, CEO
Karin Du Rietz, pertains top 50 Women in mobile content

Heroes of the mobile screen and mobile search analytic
Moderation: MSearchGroove, Peggy Anne Salz, Founder and Chief Anaylst


Interview: Monty Metzger about the “mobile media” think tank Mocom2020

I presented the book “Mobile Future @mocom2020” at the Mobile Media World 2009 in Toronto. Here is a video interview filmed by


Esther’s engagement & vision of eHealth

I talked with Esther Dyson on the way to the Monaco Media Forum about her vision of healthcare for the upcoming years.

View on YouTube.


Netbooks, Mobile-phones and Social Media – Mythbusting with Duncan Stewart, Deloitte

Interview with Duncan Stewart Director, Deloitte Canada Research: Technology, Media & Telecommunications at the Mobile Media World 2009 in Toronto Canada. He talks about the growth of Netbooks, Mobile Phones and Social Media.


Details about Paypal’s Developer Conference Innovate 2009

Interview with Darrell MacMullin Country Manager, PayPal Canada at the Mobile Media World 2009 in Toronto Canada.

He talks about the upcoming developer event Innovate 2009 in November 2009. More infos about the event at


International Olympic Commitee tries to stop Olympic photos on Flickr

Ioc Letter Flickr When I read this blog post about how the IOC is building up pressure on photopraphers who publish Olympic pictures on Flickr, I was really shocked. It makes clear that the IOC is controlled by regulations, rights and its right-owners rather than by passion, emotion and equality which they say is the “spirit” of the Olympic Games.

So what happened: the IOC’s Legal Affairs department has send out letters to photographers, like Richard Giles, for hosting images of the Olympics on his Flickrstream. The IOC feels that this is a violation of the terms and conditions. Read the full story at Thomas Hawks blog.

So the IOC has taken a hammer and has smashed its own “olympic spirit”. The Olympic games are about experiencing and sharing emotions, passion and achievements. Thus social media should be in the centre of the strategy of the Olympic Commitee. The Blog of the Olympic Games in London 2012 is a small step in the right direction, but sadly was not initiated by IOC, it was the idea of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG).

I think somebody should tell the IOC about the Streissand Effect and how they are currently messing with the social media community, bloggers, twitterers and of course photographers. Sueing is not the right way to “control” social media. They need to accept the changes social media brings to the overall media environment and learn how to cope with these challenges.

Why not listen to what is said in Blogs, on Twitter, facebook etc. and create a strategy to activate the “power of social media”. If they don’t do so, the Olympic Games could become a historical relict, because the Net Generation does not care (and watch) the games anymore.


100+ Social Media Guideline Examples

This a great list of Social Media Guidelines, collected by Social Media Governance.

Organization Title Template: Blogging and Social Media Policy Template: Internet and Email Policy
American Red Cross Social Media Handbook for Local Red Cross Units
American Red Cross Online Communications Guidelines
Associated Press Social Media Policy
Australian Public Service Commission Interim Protocols for Online Media Participation
Baker & Daniels Social Media Policy
BBC Editorial Guidelines, personal use of Social Networking
BBC Use of Social Networking and other third party websites
BBC Online Services Guidelines in Full
BBYO Staff/Volunteer Presence on Social Networking Sites
BT Forum Guidelines
Canadian Broadcasting Corporation (CBC) Facebook Policy
Chartered Institute of Public Relations (CIPR) Social Media Guidelines
Chartered Institute of Public Relations (CIPR) Social Media Guidelines for Consultation
Children’s Hospital Los Angeles Share Your Story – Use and Access
Cicso Internet Postings Policy
City of Hampton, VA Social Media Policy
City of Seattle Blogging Policy
Cleveland Clinic Social Media Policy
Dell Online Policy
DePaul University Social Media Guidelines
Dow Jones Social Media Interaction Policy
Easter Seals Online Community Guidelines
Electronic Frontier Foundation How to Blog Safely (About Work or Anything Else)
ESPN Social Media Guidelines For ESPN Employees
eWay Direct Social Media Policy
Fairfax County, VA Facebook Comments Policy
Feedster Corporate Blogging Policy
Fellowship Church Personal Website and Weblog Policies
FINRA Guide to the Internet for Registered Representatives
Fudder Netiquette
Gartner Public Web Participation Guidelines
General Services Administration (GSA) Social Media Policy
GM Blogger Policy
Greteman Group Social Media Policy
Harvard Law School Terms of Use
Headset Brothers Social Media Policy
Hill and Knowlton Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton Collective Conversation Code of Conduct
Hill and Knowlton Social Media Principles
HP Code of Conduct
IBM Social Computing Guidelines
IBM Case Study: The Impact of Corporate Culture on Social Media
InQbation Government Policy Guidelines
Intel Social Media Guidelines
International Olympic Committee (IOC) Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital Association Commet Policy
Jaffe Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau Template: Social Media Policy for Associations (Real Estate)
Kaiser Permanente
Kodak Social Media Tips
Le Bonheur Children’s Medical Center Comments Policy
LiveWorld Social Media Content Guidelines
Mayo Clinic For Mayo Clinic Employees
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Media Law Resource Center Compilation of Legal Actions Against Bloggers
Microsoft Channel 9 Doctrine
Microsoft Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation Post A Comment – Use Policy
New Zealand State Services Commission Principles for Interaction with Social Media
New Zealand State Services Commission The Guide to Online Participation
Oce Social Computing Guidelines
Opera Employee Blogging Policy
Plaxo Communication (Blogging) Policy
Porter Novelli Our Social Media Policy
Powerhouse Museum Communication Using Public Facing Museum Blogs – Policy
PR-Squared Corporate Social Media Policy: Top 10 Guidelines
Razorfish Employee Social Influence Marketing Guidelines
Rhetorica Blogging and Comment Policy
RightNow Social Web Employee Policy
Roanoke County, VA Social Media Policy
Roanoke Times News Standards and Policies
Robert Scoble Press FAQ
SAP Social Media Participation Guidelines 2009
Sentara Social Media Policy
Shift Communications Top 10 Guidelines for Social Media Participation
Smithsonian Institution Web and New Media Strategy
Social Media Business Council Disclosure Policy Toolkit
SpareBank 1 Rules for Blogging
State of Delaware Social Media Policy
Sun Microsystems Guidelines on Public Disclosure
Sun Microsystems Alumni Blog Aggregation Additional Terms
Telstra 3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center Blog Policies and Guidelines
Thomas Nelson Blogging Guidelines
U.K. Government Template Twitter Strategy for Government Departments
U.S. Air Force Air Force Blog Assessment
U.S. Air Force New Media and the Air Force
U.S. Army Corps of Engineers – Jacksonville District Social Media User Guidelines
U.S. Coast Guard Social Media – The Way Ahead
U.S. Environmental Protection Agency (EPA) Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration’s (GSA) Office of Citizen Services (OCS) Blog Policies
U.S. Navy Web 2.0: Utilizing New Web Tools
UK Civil Service Code for Online Participation
University of Maryland Medical Center Comments Policy and Blog Participation Terms and Conditions
Wake County, North Carolina Web 2.0 – Guidelines for Use
Wal-Mart Twitter External Discussion Guidelines
Walker Art Center Blog Guidelines
Washington Post (via Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
Webtrends Social Media Guidelines
Wells Fargo Community Guidelines
Workplace Fairness Off-Duty Conduct
Yahoo! Personal Blogging Policy

48% of Books sold on Amazon are electronic Books (eBooks) Inc is introducing Kindle, its wireless electronic reader, for over 100 countries globally. Chief Executive Jeff Bezos said that for every 100 customers who buy a book, some 48 buy it as an e-book — up from 35 five months ago.

Although Amazon does not release sales or profit figures for the Kindle, analysts believe it commands No. 1 market share in a growing market fueled by more online activity and a lingering slump in publishing and retail bookselling. The devices have proven popular with readers and travelers who like the convenience of downloads and avoiding heavy books, but high prices have kept many potential users at bay.

Amazon has an agreement with AT&T wireless for the international version, under which the carrier handles global network relationships, Bezos said. The new device is designed to work with the globally popular 3G GSM standard. The wireless coverage includes a wide array of countries, including China and Indonesia, for example, so the device will work in those countries although units won’t be shipped there.

Although Amazon does not release sales or profit figures for the Kindle, analysts believe it commands No. 1 market share in a growing market fueled by more online activity and a lingering slump in publishing and retail bookselling. The devices have proven popular with readers and travelers who like the convenience of downloads and avoiding heavy books, but high prices have kept many potential users at bay.

Via Reuters


Amazon’s eBook Reader Kindle will be rolled out in 100 Countries globally Inc is introducing Kindle, its wireless electronic reader, for over 100 countries, including China and most of Europe, intensifying a battle for the burgeoning digital book market.

The move, announced on Tuesday, gives the world’s largest online retailer the widest global reach among its competitors, including chief rival Sony Corp. The Kindle will sell for $279 in other countries. Amazon also said it would cut prices for its U.S.-only Kindle by 13 percent to $259 from $299, bringing its cost closer to its rivals. The new price is $100 lower than it was a year ago.

Amazon — which regards the Kindle as a pivotal growth driver — said over 200,000 English-language books from a host of publishers as well as more than 85 international and U.S. newspapers and magazines would be available on the international device, which begins shipping October 19.

“Our vision for Kindle is every book ever printed, in print or out of print, in every language, all available within 60 seconds,” Chief Executive Jeff Bezos told Reuters. “That’s a multi-decade vision,” said Bezos, visiting a Kindle office in the Silicon Valley city of Cupertino.

Analysts have pondered the likelihood of Amazon developing the Kindle into a tablet-like device for tasks like emailing, texting and surfing the Web, thus competing with devices reportedly being developed by Apple Inc.

But Bezos reiterated his intention to optimize the reading experience, saying the company rejects compromise, whether it be a touchscreen that affects legibility or computer displays that eat up too much power. At the same time, Amazon is working on making Kindle digital books available on more devices. Besides the Kindle, those books can now be accessed on the iPhone or iPod Touch.

“We want you to read your Kindle books on laptops and smartphones, anything with an installed base,” Bezos said. He said he was not “in principle” against making the works available on rival devices like Sony’s, but was focused on platforms with “large installed bases.”

E-readers are expected by some to be the hottest gadget this holiday season and Bezos said he had “a lot of confidence” that it would be a “great holiday quarter for Kindle.” Forrester Research estimated 3 million e-reader devices would be sold in the United States in 2009, up from an earlier estimate of 2 million. That could double in 2010, bringing cumulative sales to 10 million by end-2010. The research group predicts that Amazon will take 60 percent market share in 2009, followed by Sony at 35 percent.

In July, Credit Suisse estimated revenue and gross profit from the Kindle could reach $420 million and $35 million, respectively, in 2009, representing some 8.4 percent of Amazon’s total revenue.

Via Reuters


Making of Mocom2020

Get some insights and background information about the open think tank about mobile media and communication.