Media-Innovation? High gloss Online Magazine?
Today, Condé Nast starts an innovative new project in Germany. The websites of Vogue and VanityFair get a new glossy online magazine. Brands like HERMES and HUGO BOSS love this new format and placed ads in the first issue. Marketing executive can finally place their full-page ads like in a normal fashion or lifestyle magazine, but in combination with the interactivity of the web.
But how useful and intuitive is such a “Media – Miki” in reality?
I will ask this question today at an exclusive interview with the creators of the MIKI, IntelliMedia and Condé Nast.
The full interview and more reviews will follow later. But I will be giving live updates “on the go” at my Twitter Channel: http://twitter.com/montymetzger
Minfo is the leading mobile / wireless search platform in China. Alvin Wang Graylin is the CEO and Co-Founder of Minfo. They started four years ago and have already reached over 13 million users. They have just signed a cooperation with China Telecom to be the exclusive mobile search and mobile advertising provider. This will give Minfo access to over 350 million China Telecom subscribers, over 100 million with mobile internet access.
Alvin told me about the differences to Internet-based search and how the satisfy the mobile users. Mobile Search is not entering one keyword and get a list of links back, it is more about answering one question. Minfo is offering SMS-based and Mobile Internet based services. Searches via mobile web are taking around 50% of all searches (and 50% via SMS), but is increasing rapidly. They developed a semantic search method and support several languages.