Category: Social Media


The Baseballs

I met the Baseballs at the NOKIA Party at the Mobile World Congress 2010.
Here is a video interview I recorded right after their show.

Follow The Baseballs on Twitter @TheBaseballs


Social Media meets Music – Donovan Live Stream on

Donovan is inviting his community to watch his concert live on the Internet this Sunday. He will perform his hit songs and cult classics as well as showcasing songs from his new work RITUAL GROOVE as a run up to his forthcoming world tour 2010/2011. Special guest will be talented musician Claudia Koreck, one of the hottest newcomers in Germany.

The show will be streamed live Sunday, January 24, at 8:30 p.m. CET worldwide thanks to the professional live streaming technology and video production of TV1.EU, and a true broadband connection by BT, British Telecom. This World Wide Charity Concert is to benefit ‘Schools Without Stress’ (Germany). Also see the DLF, and the David Lynch Foundation.

The Link to the Live Stream will be on Donovan’s new Website News of the free live webcast concert is also on Donovan’s facebook and twitter page. His fans just love the idea of streaming the concert! &

“Donovan fans worldwide now have the opportunity to take part in an extraordinary concert experience directly from their computers at home. While watching the concert Donovan’s Online Friends can share their experience on facebook or twitter”, says Monty C. M. Metzger, CEO of the Social Media Marketing Agency, Ahead of Time.

This “Social Media for Social Activism” musical event will support the charity project “Schule ohne Stress” (Schools without Stress) and will increase awareness about the positive effects of the Transcendental Meditation (TM) technique on creativity, intelligence, brain functioning and academic performance.

The legendary folk-rock pop troubadour Donovan began his career as an itinerant folk musician and created acoustic hits like Catch The Wind, Colours, Mellow Yellow, Universal Soldier and Atlantis.

Dr. Donovan Leitch is a Green-Activist and received a Doctor of Letters from the University of Hertfordshire, an honorary medal as “Officer of Arts & Letters” by the French government, and was named BMI Icon in 2009.

Donovan was one of the few artists to collaborate on songs with the Beatles, contributing lyrics and vocals to the song Yellow Submarine. Donovan influenced Paul McCartney, John Lennon, and George Harrison in their guitar styles, and during his career played with folk music greats Pete Seeger, Joan Baez, and Bob Dylan, as well as rock musicians Jimmy Page of Led Zeppelin and Brian Jones of the Rolling Stones.

This is Donovan’s first global World Wide Web performance—a musical historic event! Viewers wishing to join Team DONOVAN.


Netbooks, Mobile-phones and Social Media – Mythbusting with Duncan Stewart, Deloitte

Interview with Duncan Stewart Director, Deloitte Canada Research: Technology, Media & Telecommunications at the Mobile Media World 2009 in Toronto Canada. He talks about the growth of Netbooks, Mobile Phones and Social Media.


International Olympic Commitee tries to stop Olympic photos on Flickr

Ioc Letter Flickr When I read this blog post about how the IOC is building up pressure on photopraphers who publish Olympic pictures on Flickr, I was really shocked. It makes clear that the IOC is controlled by regulations, rights and its right-owners rather than by passion, emotion and equality which they say is the “spirit” of the Olympic Games.

So what happened: the IOC’s Legal Affairs department has send out letters to photographers, like Richard Giles, for hosting images of the Olympics on his Flickrstream. The IOC feels that this is a violation of the terms and conditions. Read the full story at Thomas Hawks blog.

So the IOC has taken a hammer and has smashed its own “olympic spirit”. The Olympic games are about experiencing and sharing emotions, passion and achievements. Thus social media should be in the centre of the strategy of the Olympic Commitee. The Blog of the Olympic Games in London 2012 is a small step in the right direction, but sadly was not initiated by IOC, it was the idea of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG).

I think somebody should tell the IOC about the Streissand Effect and how they are currently messing with the social media community, bloggers, twitterers and of course photographers. Sueing is not the right way to “control” social media. They need to accept the changes social media brings to the overall media environment and learn how to cope with these challenges.

Why not listen to what is said in Blogs, on Twitter, facebook etc. and create a strategy to activate the “power of social media”. If they don’t do so, the Olympic Games could become a historical relict, because the Net Generation does not care (and watch) the games anymore.


100+ Social Media Guideline Examples

This a great list of Social Media Guidelines, collected by Social Media Governance.

Organization Title Template: Blogging and Social Media Policy Template: Internet and Email Policy
American Red Cross Social Media Handbook for Local Red Cross Units
American Red Cross Online Communications Guidelines
Associated Press Social Media Policy
Australian Public Service Commission Interim Protocols for Online Media Participation
Baker & Daniels Social Media Policy
BBC Editorial Guidelines, personal use of Social Networking
BBC Use of Social Networking and other third party websites
BBC Online Services Guidelines in Full
BBYO Staff/Volunteer Presence on Social Networking Sites
BT Forum Guidelines
Canadian Broadcasting Corporation (CBC) Facebook Policy
Chartered Institute of Public Relations (CIPR) Social Media Guidelines
Chartered Institute of Public Relations (CIPR) Social Media Guidelines for Consultation
Children’s Hospital Los Angeles Share Your Story – Use and Access
Cicso Internet Postings Policy
City of Hampton, VA Social Media Policy
City of Seattle Blogging Policy
Cleveland Clinic Social Media Policy
Dell Online Policy
DePaul University Social Media Guidelines
Dow Jones Social Media Interaction Policy
Easter Seals Online Community Guidelines
Electronic Frontier Foundation How to Blog Safely (About Work or Anything Else)
ESPN Social Media Guidelines For ESPN Employees
eWay Direct Social Media Policy
Fairfax County, VA Facebook Comments Policy
Feedster Corporate Blogging Policy
Fellowship Church Personal Website and Weblog Policies
FINRA Guide to the Internet for Registered Representatives
Fudder Netiquette
Gartner Public Web Participation Guidelines
General Services Administration (GSA) Social Media Policy
GM Blogger Policy
Greteman Group Social Media Policy
Harvard Law School Terms of Use
Headset Brothers Social Media Policy
Hill and Knowlton Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton Collective Conversation Code of Conduct
Hill and Knowlton Social Media Principles
HP Code of Conduct
IBM Social Computing Guidelines
IBM Case Study: The Impact of Corporate Culture on Social Media
InQbation Government Policy Guidelines
Intel Social Media Guidelines
International Olympic Committee (IOC) Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital Association Commet Policy
Jaffe Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau Template: Social Media Policy for Associations (Real Estate)
Kaiser Permanente
Kodak Social Media Tips
Le Bonheur Children’s Medical Center Comments Policy
LiveWorld Social Media Content Guidelines
Mayo Clinic For Mayo Clinic Employees
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Media Law Resource Center Compilation of Legal Actions Against Bloggers
Microsoft Channel 9 Doctrine
Microsoft Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation Post A Comment – Use Policy
New Zealand State Services Commission Principles for Interaction with Social Media
New Zealand State Services Commission The Guide to Online Participation
Oce Social Computing Guidelines
Opera Employee Blogging Policy
Plaxo Communication (Blogging) Policy
Porter Novelli Our Social Media Policy
Powerhouse Museum Communication Using Public Facing Museum Blogs – Policy
PR-Squared Corporate Social Media Policy: Top 10 Guidelines
Razorfish Employee Social Influence Marketing Guidelines
Rhetorica Blogging and Comment Policy
RightNow Social Web Employee Policy
Roanoke County, VA Social Media Policy
Roanoke Times News Standards and Policies
Robert Scoble Press FAQ
SAP Social Media Participation Guidelines 2009
Sentara Social Media Policy
Shift Communications Top 10 Guidelines for Social Media Participation
Smithsonian Institution Web and New Media Strategy
Social Media Business Council Disclosure Policy Toolkit
SpareBank 1 Rules for Blogging
State of Delaware Social Media Policy
Sun Microsystems Guidelines on Public Disclosure
Sun Microsystems Alumni Blog Aggregation Additional Terms
Telstra 3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center Blog Policies and Guidelines
Thomas Nelson Blogging Guidelines
U.K. Government Template Twitter Strategy for Government Departments
U.S. Air Force Air Force Blog Assessment
U.S. Air Force New Media and the Air Force
U.S. Army Corps of Engineers – Jacksonville District Social Media User Guidelines
U.S. Coast Guard Social Media – The Way Ahead
U.S. Environmental Protection Agency (EPA) Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration’s (GSA) Office of Citizen Services (OCS) Blog Policies
U.S. Navy Web 2.0: Utilizing New Web Tools
UK Civil Service Code for Online Participation
University of Maryland Medical Center Comments Policy and Blog Participation Terms and Conditions
Wake County, North Carolina Web 2.0 – Guidelines for Use
Wal-Mart Twitter External Discussion Guidelines
Walker Art Center Blog Guidelines
Washington Post (via Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
Webtrends Social Media Guidelines
Wells Fargo Community Guidelines
Workplace Fairness Off-Duty Conduct
Yahoo! Personal Blogging Policy

Motoblur, a Social Media Mobile Phone

Christy Wyatt, Vice President, Software Experiences and Ecosystem Motorola, Inc., presented Motoblur at the Mobile Innovation Week in Toronto.
Motoblur: Everything you’re into is at your fingertips on a customizable home screen as unique as you are. Your friends and Facebook, MySpace and Twitter updates, along with your latest emails, news and favorite apps and widgets. All just the way you like them.


How to improve your corporate YouTube Channel?

We realize Social Media Marketing activities for clients on platforms such as YouTube, facebook, twitter, flickr, Xing etc. I always recommend to start recording and publishing your own videos, e.g. corporate speeches at events or official statements of the management.

I often get the question “What camera do you use for your professional YouTube Channel?” so I want to give you some insights.

For the project of the European Patent Office we used several Flip TV cams (Flip Mino HD Camcorder With 4GB Internal Memory With Widescreen – Black) to cover the European Inventor of the Year Award in Prague. Besides the professional TV footage and high-quality report, we focused on informal interviews and impressions and uploaded them right away on the EPO YouTube Channel while the event was happening.

Furthermore we covered the event at the EPO twitter Channel @EPOorg and reached a wide influencer network online.

Here you can see an example of an interview of the EPO’s president filmed with our Flip cam and uploaded a few minutes after by the team of Ahead of Time.

Finally I would say, that we have increased the “reach” and improved the “footprint” of the corporate event through the strategic use of Social Media Marketing.

Here are my two recommendations for video productions on YouTube:
(1) Flip Mino HD Camcorder With 4GB Internal Memory With Widescreen – Black

(2) Kodak Zi8 Pocket Video Camera (SD Karte, 2,5


13 best tools to analyze Twitter (updated)

Here is my selection of the six thirteen best tools and platforms to analyze your Twitter Stream.

Twitter Grader:
Twitter Grader

Twitter Analyzer:
Twitter Analyzer

Twitter Counter:
Twitter Counter

Twitter Score:
Twitter Score



Tweet Effect:
Tweet Effect



Twitter Friends:
Twitter Friends

Really interesting tool to track trending topics.

Best way to analyse your outbound links on your twitter stream as well as hot topics.

Micro Plaza:
Impressive tool to track and visualize the hot topics of your followers on twitter. A kind of “crowdsourced” news platform personalized through your twitter account.


If you want to know what Social Media is – be nice or leave!

I’m happy to “steal” this great presentation from Faris. It is a brilliant one about social media, full of interesting stories and examples.


Are you a Twitter Celebrity?

Great Video about the daily life at the Twitter Universe.

Via Loic.


Twitter goes Mainstream

US Media is talking about Twitter, using Twitter and making fun about Twitter.

Watch this clip of the Daily Show and see what Jon Stewart thinks about Twitter:


How to use Twitter?

Here is an easy to understand and fun presentation by @minxuan.
Great layout and really to the point!


Lawrence Lessig about the key-challenges of Creative Commons

Interview at the Monaco Media Forum 2008 with Lawrence Lessig, Professor, Stanford Law School and Co-Founder, Creative Commons. I asked him “How did Creative Commons start?” His speech at the MMF was called “Some Rights Reserved”.


Watch the Monaco Media Forum 2008

I am taking part at the MMF 2008 as one of the “architects of the new media landscape”.

There are several ways to see what is going on at the Monaco Media Forum 2008.
You can either watch Videos on the MMF Youtube Channel, follow MMF on Twitter or join the MMF SocialMedian Group. Enjoy.

MMF08 Monaco Media Forum 2008

The Monaco Media Forum (MMF) brings together leaders of new and old media for two and a half days of high-level discussions about the future of online, broadcast and print communication. Aggressively global in outlook, the invitation-only event focuses on emerging opportunities in technology, distribution and content, as well as the implications for marketing and finance. Now in its third year, MMF is the premier meeting place for architects of the new media landscape.


Getting Ready for the Monaco Media Forum 2009

Tomorrow I will be at the Monaco Media Forum 2009… you can follow me on Twitter during the day and I try to blog a summary at the end of the day.

Here are some more Infos about the Event:

The Third Monaco Media Forum will take place from November 12-14, 2008 at the Monte-Carlo Bay Hotel & Resort in the Principality of Monaco. Some 300 of the world’s key players in both new and “old” media – CEOs of global media groups, financiers, digital experts, entrepreneurs, senior journalists, academics and bloggers – will convene to discuss and debate the digital revolution and its impact on the new media landscape. The discussions take place in the midst of unprecedented technological and financial disruption.

Already one of the world’s key media get-togethers, the MMF is sponsored by Google with the support of the Principality of Monaco. As part of its support, Google will be providing a designated YouTube Web site to showcase the event. The MMF is co-produced by PublicisLive and Monaco Mediax with additional support provided by MMF partners. Partners include Accel, Lenovo, NewspaperDirect, Press Display, Publicis Groupe, and Vivendi, along with Media Partners including News Corporation,,, and YouTube.

The Monaco Media Forum 2008 is chaired by HSH Prince Albert II, and co-chaired by the following distinguished media leaders:

Nikesh Arora, President, EMEA Operations and Senior Vice President, Google
Jean-Bernard Levy, Chairman and CEO, Vivendi
Maurice Levy, Chairman and CEO, Publicis Groupe
Ruigang Li, President, Shanghai Media Group
James Murdoch, Chairman and CEO for Europe and Asia, News Corporation
Ben Silverman, Co-Chairman, NBC Entertainment & NBC Universal Television Studio
Niklas Zennstrom, Co-Founder and Co-Chairman, Joost & Atomico

The theme for 2008 is “Media Everywhere: Thriving on Disruption” and the program covers a broad range of today’s most critical issues, to be discussed in plenary sessions including:

State of the Mediasphere
The Rise & Rise of Distributed Media
Open Mobile
Big TV in a YouTube World
Think Locally, Act Globally
The Two-Way Audience
Networking Music
Internet 2018: The Road Ahead
The Revolution Will Be Streamed
Some Rights Reserved
The Digital Imperative
The Money Crunch
Shock of the New: Building the Next Disruption

In addition to the plenary sessions, there will also be a series of presentations and demonstrations involving cutting-edge new technology.

On the occasion of MMF2008, Prince Albert will bestow the 2nd Monaco Media Prize, awarded for “innnovative use of media for the betterment of humanity.” Last year’s winner was Bangladeshi journalist Salah Uddin Shoaib Choudhury.

“The Monaco Media Forum is a unique occasion, a serious debate about the future of media with Monaco as a magnificent backdrop,” says John Rossant, Executive Chairman of PublicisLive, co-producer of the event. “The 2008 Forum will be especially fascinating and important, given the extraordinary events which have been taking place in the last few weeks and months.”

“This great event is important for Monaco, when the Principality becomes a capital of global media,” says David Tomatis, CEO of MonacoMediax.

For more information, go to


300+ Cases & Examples of Social Media Marketing

Due to recent Social Media Marketing projects at Ahead of Time we did a screening of relevant Social Media Marketing Campaigns, Cases & Examples. Here is a list of more than 300 companies who are active in the Social Media landscape.

The list was started by Peter Kim and I added a few cases.


Where do all the Fotos go? Flickr vs. Facebook.

If you talk about a Foto-Community, you might talk about Flickr. But things are changing and Social Media is changing the way people use their content.

Flickr and Facebook launched in February 2004, but facebook kept its platform only for a closed user-group. In Mid 2007 facebook opened its platform to the public and the success story of facebook began.

Flickr reached 2 billion fotos in 2007 and now hit the 3 billion mark in 2008. The quality of fotos on Flickr is great and a lot of professional fotografers us flickr to publish their fotos.

On the consumer generated content side, facebook is growing rapidly. Within the last two years Facebook has become THE biggest Foto-Community worldwide. Its Foto-Application is one of the most favorite application. A year ago there had been 4 billion on facebook, today there are more than 10 billion.

Facebook Statistics
3 billionth Foto on Flickr (see comment)