I hold a keynote speech about the Future of Mobile Health. The impact of mobile media is fundamentally changing the health-, pharma and fitness industry. The goal of the impulse speech was to dive into todays trends, understand key-drivers and learn how to be prepared for the future.
The stethoscope was invented in 1816 and is still used in by doctors on a daily basis. Nevertheless technologies have improved or replaced many manual instruments and tools in medicine today. Especially Mobile Media is bringing medicine and healthcare to a completely new level.
People are using technology for permanent monitoring and logging of vital signs, while doctors are remotely supervising the health status of patients suffering from chronic diseases, such as Diabetes and Asthma, via their mobile device (e.g. smartphone or tablet). Cost of technology is lower than ever and consumer devices can be used for professional applications. Currently there are 17,000 mHealth applications in major app stores, 74% of them adhering to the paid business model. With the growing sophistication level of mHealth applications, 14% of the total market revenue in the next 5 years will come from application download revenues.
Here is my full presentation: