07
Sep

How to improve your corporate YouTube Channel?

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We realize Social Media Marketing activities for clients on platforms such as YouTube, facebook, twitter, flickr, Xing etc. I always recommend to start recording and publishing your own videos, e.g. corporate speeches at events or official statements of the management.

I often get the question “What camera do you use for your professional YouTube Channel?” so I want to give you some insights.

For the project of the European Patent Office we used several Flip TV cams (Flip Mino HD Camcorder With 4GB Internal Memory With Widescreen – Black) to cover the European Inventor of the Year Award in Prague. Besides the professional TV footage and high-quality report, we focused on informal interviews and impressions and uploaded them right away on the EPO YouTube Channel while the event was happening.

Furthermore we covered the event at the EPO twitter Channel @EPOorg and reached a wide influencer network online.

Here you can see an example of an interview of the EPO’s president filmed with our Flip cam and uploaded a few minutes after by the team of Ahead of Time.

Finally I would say, that we have increased the “reach” and improved the “footprint” of the corporate event through the strategic use of Social Media Marketing.

Here are my two recommendations for video productions on YouTube:
(1) Flip Mino HD Camcorder With 4GB Internal Memory With Widescreen – Black

(2) Kodak Zi8 Pocket Video Camera (SD Karte, 2,5

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