Category: Future Research


Mobile Media Trends in South Korea

Today I did an interesting Video-Interview with our TrendScout John Rajeski in Seoul, South Korea. We recorded it during the VDZ Asia Tour in February 2008.

He is taking about the major trends in mobile media in South Korea and gives a short overview.



Interview with our local Trend Scout from South Korea: Danny Kim. The Video was recorded in a big bookstore in Seoul.


Around the World in 14 days

On Friday, Feb. 9th 2008, I left for a trip around the world: Seoul – Korea, Tokyo – Japan, New York – USA and then back to Munich – all within 14 days. I am supporting our Team with the Trend Tour for german executives from european publishing companies, called the “VDZ Online Publishers Tour Asia 2008”.
World Map - Around the world in 14 days

The Trend Tour is focusing on emerging media trends in Asia with company meetings and expert presentations in Seoul and in Tokyo. The program includes visits to Cyworld, the leading korean virtual worlds platform and ohmynews, the first consumer generated online newspaper founded in Korea, just to mention two examples.

If you want to learn more about the VDZ Publishing Tour just visit the VDZ Website or contact our CScout team.


Leaving to Shanghai

Leaving to Shanghai – with me my new german iphone. During the 3 day trend tour we will have many interesting meetings focused on web 2.0 and mobile media. I will write a short summary for you.

I was lucky to get an upgrade. This nice person from Lufthansa helped me…
Lufthansa Upgrading


Management Conference

Today I hold a speech at Gastwerk in Hamburg.
My topic was about Global Trends in Online Marketing and eCommerce.

Gastwerk Hamburg


Back from Tokyo Trend Tour

Yesterday I arrive home from the Tokyo Trend Tour.
It was exciting to organized such a great Tour in this futuristic city.

Each day we had many inspiring meetings and intersting expert talks – all in all our client learn a lot for future strategies and innovations.


Speech: Marketing Innovation – small budgets, BIG IMPACT.

Today I am holding a speech about “Marketing Innovation – small budgets, BIG IMPACT.
I am in Düsseldorf, Germany, at the “Marketing & Event Börse”.


Exclusive CScout Event with Joi Ito

The Future Tour - Linz 2007
TheFutureTour is an exclusive Workshop-Format, wherein over the course of one day, the most important trends from the week long ARS Electronica Festival will be presented in business relevant terms.

Thus TheFutureTours becomes a seismograph, measuring and recognizing interesting economic developments early on. The exclusive information and insights that will be presented are not the only worthwhile part of the workshop. The workshop offers an intense networking opportunity, engaging experts and the invitation only attendees who will certainly not act as passive information consumers, instead contributing personal experiences and knowledge. Thereby participants will obtain valuable perspectives and solutions for challenges they face in day-to-day business.

The Future Tour – Open Life
@Ars Electronica, Linz, Austria
September 6th, 2007

The participation is by invitation only.
Request Invitation.

Ars Electronica is the largest worldwide festival for all things related to Computer-culture. More than 500 innovators, computer artists, and academics will display their work and future projects before an estimated 35,000 visitors. Since 1979 Ars Electronica has been the birthplace or the first public presentation for many groundbreaking trends. Important works are on permanent display in „the Museum of the Future.“ The highly renowned Ars Electronica awards span 8 categories, and are recognized as the “Oscars of the digital culture.” This year 3374 projects from over 63 countries will be exhibited.

The designs that will be on display at Ars Electronica, have certain implications for businesses, brands, media, and people (formerly known as consumers). Developments such as Web 2.0, SecondLife, MySpace, Flickr, and YouTube were shaped here over the years. The Ars Electronica subject matter continues to anticipate important business, technology and cultural developments. The main theme „Goodbye Privacy“ stands at the center of this year’s Ars Electronic Festival. Our FutureTour takes up this theme and interpret its effect upon the economy as follows.

Open Life - Linz 2007
With the term Open Life we qualify the fundamental trend, that people and businesses lead a more open and visible life as reinforced by the digital world. The boundaries between private, public and economic spheres are dissolving. The Internet makes preferences, opinions, consumption, and communication behaviors increasingly transparent. Blogs and Internet forums are the scenes of voluntary sharing of personal and intimate communications.

Even more so: henceforth leading an Open Life, in which one’s own life is open and on display, is for individuals and businesses a status symbol. Photo, video, and mobile techonologies are the drivers behind this trend. In the near future we will face the following questions:

  • Are we on the threshold of continuous live broadcasted Life-shows – comparable with the film The Truman Show starring Jim Carrey?
  • How far along the path towards Matrix and Brave New World are we really?
  • How will communities protect themselves?
  • What roll will people, brands, land the media play in the new Open Life?
  • What risks do companys today face?
  • And, above all: what are the prospects that will arise from this adaptive economy?

In line with these central questions our Expert panel will present Brand-New Trends in the following theme groupings:

  • The Future of Industry
  • The Future of Media
  • The Future of Technology and the Internet
  • The Future of Humankind and the Social Network
  • The Future of Computer Culture

Joi Ito
Joichi Ito, Neotony
The entrepreneur, activist, and venture capitalist was born in Japan and grew up in the United States. Besides the establishment of his venture capital firm Neoteny, Joichi Ito has acted in supervising positions at Creative Commons, Six Apart Japan, Technorati, Digital Garage, WITNESS, Pia Corporation, Socialtext, iCommons, ICANN and Mozilla Foundation. As an entrepreneur, he also founded PSINet Japan, Digital Garage and Infoseek Japan. He writes one of the most popular blogs in the blogosphere scene. His interests lie particularly in Sharing E-conomy.

Kevin Leong
Kevin Leong
In 2004, he founded Mo’Blast in Palo Alto (San Francisco), a firm, which will set future standards in mobile Internet services. Additionally he is the program director for the Computer Engineering department at San Jose State University. With years of experience in the IT-computer industry Mr. Leon’s work now focuses around Mo’Blast’s further growth in areas of geolocal mobile services. His specialties, among many others, include working with user-interface design, multi-tiered software architecture, and computer languages such as Java and C++.
Continue Reading..


Speech: The Future of Digital Life

Presentation at the GfM Special “Media 3.0” in Leipzig.


News: Deutsche Bank works with CScout for Second Life Project.

CScout - Q110 Staff in Second Life
CScout Munich continues its work as a Virtual World strategy advisor with the creation of “Q110 – the Deutsche Bank of the Future” in Second Life.

Together with IBM and VOK DAMS Group, CScout Trend Consultancy developed the concept and realized the end result, the presence of Q110 in Second Life. This is the second SL project for CScout Trendconsultancy. Last year CScout devised project from start to finish, bringing the Avastar to fruition. The Avastar is the highly acclaimed Second Life newspaper run by Bild.T-Online AG, a subsidiary of the publishing house Axel Spring AG. For this more recent project CScout’s project manager Philippe Souidi worked together with Ilaria Forte to overcome the challenges of translating the values of the Deutsche Bank into the 3D virtual World. After going “live” on the 4th of July the Q110 virtual branch has been well received by SL residents.

Q110 is a branch of the Deutsche Bank, with currently one real world location in Berlin. Q110 embodies the ideals of a new experience through banking by encouraging clientele to enjoy interactions with the bank and to take advantage of forward thinking banking concepts and products. The tenants and products offered by Q110 have been transposed into the virtual world, offering an experiential and entertaining 3D banking experience.

Visit Q110 in Second Life, or catch a glimpse of the project through the video below.


Review about CScout TrendBlog

The eCommerce Guide wrote an article about Josefine’s work on our TrendBlog.

This week in e-commerce news, marketing consultants say a new trend — online team-buying — is emerging, a free storefront solution debuts, and researchers say video game sales spiked Internet sales for the second quarter. Plus, a search-shopping site that can help increase sales for those with back-to-school gear.

Josefine Koehn of CScout, a market research agency that specializes in spotting trends before they hit the mainstream, is citing online team-buying as a new development to watch. Team-buying, in which shoppers form collectives large enough to become eligible for group discounts, or in some cases demand them, first started in China where it’s called “tuangou,” according to Koehn, but now has caught on worldwide. As a result, sites, mostly in beta, are springing up to meet their needs.



Our new office in Munich

We just moved to our new office in Munich.

CScout Trendberatung GmbH is now at
Tumblingerstr. 2 in the heart of the “Glockenbach-Viertel”.

Kutscherhaus Munich


Video: Red Bull Air Race – Interlaken

This is a review of the Red Bull Air Race in Interlaken, Switzerland. See the crazy pilots on the race track. Watch base-jumper flying from the sky and an amazing helicopter looping.

Special Thanks to Thomas and Riedel Communication to give us the great opportunity to visit the Red Bull Air Race in Interlaken.


Update Speaking Engagements

Today I updated my list of Speaking Engagements.

Check it out.


Opening the Q110 – the Deutsche Bank of the future – in Second Life

Monty Go in front of Q110 - Deutche Bank der Zukunft - in Second Life
Today is the big opening of the Second Life project of Q110 – the Deutsche Bank of the future. After many hard working days and nights we are proud to open this exciting project to the public. CScout is attending the Press-Conference today in Berlin, too.

The project-work together with IBM and Vok Dams was powerful and great fun.
More Information on Q110 and the whole project is online at


Twitter on iPhone

We are looking for great iPhone Applications at the moment.

I like Twitter on iPhone – called Hahlo.

More Infos about Hahlo:

Hahlo is an iPhone-styled interface for the great Twitter service, and it is built upon their simple API.

All you need to use Hahlo is a twitter account. Your login details are not stored by, they are saved in a cookie to allow access to things such as your direct messages, and enable you to update your status directly from hahlo.


Say hello to iPhone

Today we received the iPhone from our Team in New York. It arrived at 10:37 AM at our office in Munich.

Now we are testing some cool applications for the new iPhone.


Video: Urban Planning Museum Beijing

Here is a Video I produced during my last trip to Beijing. I now found some time to cut the whole Video and put it online.

At the Urban Planning Museum of Beijing you can see some futurist buildings (which are still in construction) and get a great overview of the city.


Widgets are great

Today I tested the Widget-Tool Your Minis.

I created a small widget within 2 minutes.

Here is the a widget which shows all Youtube Videos I made.

For more widgets please visit