Category: Video


Future Scenario True Skin: Is this our future?

The creative filmmaker Stephan Zlotescu analyzed todays technological developmemt as well as digital media trends and created a future scenario in his short movie “True Skin”.

The movies plays with technology trends like Google Glasses, Augmented Reality, 3D printing, 3D holograms, robotics, sensor technologies etc, but also reflects the social development of human society, e.g. the gap between rich and poor, the gap between connected and not connected.

One quote surprised me “Who wants to be 100% organic anymore? Nobody!”
But is this really our future?
Have a look at the movie yourself…

TRUE SKIN from H1 on Vimeo.


Unimaginable: A world without facebook?!

Well done motion graphic video with key facts about facebook in general. Furthermore the production team raised the question how life without facebook would look like.
For this question, I also started a discussion on Quora.


A future vision of screen technology

This future vision not shows how screens will look like, but also how we exchange data, consume news, send files from your pc to your mobile.


Milestone: 1 million views on my YouTube Videos

I started to produce videos for my YouTube Channel in December 2006 and now I realized that I have reached over one million views, exactly 1,039,903 views today. Amazing!

Monty Metzger - YouTube ChannelSince the start I kept producing videos whenever and wherever I had time – at conferences, during business travel or at exciting events. So far I have published 136 Videos and most of them are business related or feature executive interviews. Although the videos are not as funny as Fred’s or exciting as Lady Gaga’s, people do like and watch them.

I met fascinating thought leaders, such as Lawrence Lessig, Gary Vaynerchuk, Jim Gilmore, Arianna Huffington or Jimmy Wales, inspiring business leaders, such as Hans Vestberg, Jonney Shih or Edward Borgerding, and published some provoking ideas, such as Mobile Future 2020 or the Global Cocreation Model.

It is interesting aswell to look at the most viewed videos – so here is my top ten:

Last but not least I want to thank all my viewers and readers for their support and feedback!!!


Samir Arora, Founder & CEO of Glam Media

Samir Arora, Founder & CEO of Glam Media took part at a panel about the future of branding at the Abu Dhabi Media Summit 2010. Right after the discussion I met talked him about his key issues.

Glam Media is a distributed media network comprised of both Glam-owned-and-operated properties and a publisher network of 450+ lifestyle websites and blogs. Glam Media aims to bring high-quality print content to the online medium, instead of the usual online trend of having print magazine-lite content. The Glam Media network also includes a slew of fashion websites, blogs and magazines.

Founder Samir Arora wants to gear the site’s online advertising towards the female market in the same way that traditional print has. Glam Media is working with publishers, content owners and media companies to reach readers in effective ways. Glam officially launched in September 2005 at Fashion Week, New York and quickly grew from there. After signing a partnership with AOL in October, Glam created the Glam Network consisting of style websites and blogs later that year. Since then, Glam has partnered with the women’s magazine Cosmopolitan, signed a content syndication deal with the Hearst Corporation, and completed a multi-year advertising deal with Google. With more than 53 million unique monthly visitors, Glam Media, Inc. is clearly proving itself as a leader in the online industry for women’s lifestyle and fashion.


Christian Magel, CMO of simyo, reviews the Abu Dhabi Media Summit 2010

At the last day of the Abu Dhabi Media Summit 2010 Christian and I did the ultimate desert experience and went on a desert safari. It was a good time to reflect on the conference and the people we met. Christian Magel, Chief Marketing Officer of the MVNO simyo, was impressed by the high quality of C-Level executives attending the conference. Many CEOs and Chairman of major media companies attended the event, including Eric Schmidt, Ruper Murdoch, Tim Armstrong, Hartmut Ostrowski, Hans Vestberg, Edward Borgerding and many more.

In my Interview we talked about “building empires in the desert”.


Jonney Shih, Chairman ASUS, about the future of mobile computing

Cloud Computing was one major topic of the Abu Dhabi Media Summit 2010. I talked with Jonney Shih, Chairman ASUS, about his perspective, trends and predictions for mobile computing. ASUS is best know for the EEE PC Netbook but also produced an own tablet computer. Mr Shih said that “there will be a slow shift from desktop computing to cloud computing” but ASUS believes that Cloud Computing is driving the markt at the moment.

ASUSTeK Computer Incorporated (ASUS) (traditional Chinese: ??????????; pinyin: Huáshuo DiĂ nna? Gufen Y?uxiĂ n G?ngs?), is a multinational corporation centered in Taiwan, produces computer products: motherboards, laptops, servers, mobile phones and others. Commonly called by its brand name ASUS, the company is listed on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock Exchange (TSE: 2357). As of 26 November 2009, 29.2% of PCs sold in the previous 12 months worldwide came with an ASUS motherboard. The company’s 2009 revenues reached US$21.2 billion. The headquarters is located in Beitou District, Taipei.


Understanding the “Mobile First” Strategy of Google

During the Abu Dhabi Media Summit 2010 Eric Schmidt, CEO of Google Inc. hold a keynote and talked about the key strategy of Google “Mobile First”.

Here are some of his key statements during his speech:
United Arab Emirates & the middle east is the region with the fastest growing internet penetration with our 100% per year. One third of the population is under the age of 14 years, so five years from now they will play a major role for the digital industry.

When Google recently launched new social products the most relevant and interesting elements and features were on the mobile version. Our smartest engineers, who are building our applications, are starting with the mobile part of the application rather than the desktop part. Google calls this trend “Mobile First”. That’s a huge shift for our generation, executives and corporations.

Mobile Web adoption is growing eight times faster then the adoption of the desktop internet ten years ago. So it is not even bigger, the change is even quicker. There are more smartphones right now than there are personal computers. Half of the internet connection are on mobile devices. And in many countries Mobile is the primary way to access Google, e.g. Indonesia, South Africa and Nigeria.


twofour54 is building a media empire in Abu Dhabi

twofour54 is an Abu Dhabi government initiative and an integral part of its 2030 plan, which seeks to diversify the Emirate’s economy and establish the Emirate as the cultural capital of the Middle East. twofour54’s vision is to establish a sustainable Arabic media and entertainment content creation industry in Abu Dhabi; a regional centre of excellence which is internationally renowned. The aim is to stimulate creative and professional partnerships in the television, radio, film, publishing, online, mobile, music, gaming and animation industries.

At the Abu Dhabi Media Summit 2010 I talked with Tony Orsten, CEO, about how to build a media industry from scratch.

The company provides a collaborative and supportive ecosystem that will allow the establishment of a world-class media industry for the Middle East and North Africa (MENA) region. The focus is on developing Arabic media and entertainment content by Arabs and for the Arab audience. twofour54 delivers its advanced cohesive infrastructure through three key pillars: twofour54 tadreeb (the training academy), twofour54 ibtikar (innovation and support) and twofour54 intaj (state-of-the-art production facilities) supported by business enabler twofour54 tawasol (one-stop-shop).

twofour54 has already attracted several of the region and world’s largest and most influential content creation companies. By the start of 2010, twofour54 had more than 60 partners, all of whom have recognised the vast opportunity that the Arab world represents for growth and has committed significant investment and resources to business initiatives that will be led out of twofour54.

And by the way the name twofour54 is taken from Abu Dhabi’s geographical coordinates, which are latitude 24 north, longitude 54 east. This name was chosen to symbolise Abu Dhabi’s strategic position within the Middle East, which makes it the ideal location for the centre of excellence for content creation in the Arab region.

About Tony Orsten
Chief Executive Officer, twofour54

In this role, Tony provides strategic leadership for the business in order to deliver on its mission of creating an ecosystem that will allow the content creation industry to flourish in the Middle East and North Africa (MENA) region.

Tony has more than 30 years experience in the UK and international creative content industry. He is an academy award winning television director, channel executive and innovative programming expert. At London Weekend Television, he won his first academy award with Network 7, a breakthrough TV format which put “serious” television back on the agenda for the youth audience. Tony joined the Abu Dhabi Media Authority in December 2007, taking a major role in the Abu Dhabi Government’s initiative to create a media and content creation industry in the Arab region.

Prior to joining twofour54, Tony created, developed and launched successful television products and entertainment channels for Paramount Pictures Inc across Europe in Spain, Italy, Poland and in the free TV market of Germany, which serves 34 million homes.

In September 2006, Tony joined the founders of Skype to launch Joost, the world’s first broadcast-quality television platform on the Internet. He led the UK content team from the Joost UK London offices. Previously, Tony was the CEO of MTV Networks International’s portfolio of entertainment channels including Paramount Comedy UK and Paramount Comedy Espana.


Tom Stewart: Is Abu Dhabi Going for Growth?

The inaugural Abu Dhabi Media Summit 2010 presented a discussion about “Going for Growth”. Tom Stewart, Chief Marketing & Knowledge Officer of Booz & Company, moderated the panel and was joined by H.E. Khaldoon Khalifa Al Mubarak, Chairman of Twofour54, Ari Emanuel, Co-CEO of William Morris Endeavor Entertainment, Maurice LĂ©vy, Chairman and CEO of Publicis Groupe, James Murdoch, Chairman & CEO of Europe & Asia News Corporation and Hartmund Ostrowski, Chairman & CEO of Bertelsmann AG.

After the panel discussion I talked with Tom Stewart about the key topics and results.

The panel was about the combination of leapfrogging technologies and emerging markets. This powerful combination creates new markets which are much larger than they ever were and an rapid expansion of media markets. At the same time we have dramatic changes in media technologies moving from print media to digital media. This development does not only offer unthinkable opportunities, but also creates much more risks.

The panelist mostly represented “established money” while H.E. Khaldoon Khalifa Al Mubarak, Chairman of Twofour54 best represented the emerging markets and new growth.

During the panel discussion James Murdoch, Chairman & CEO of Europe & Asia News Corporation, said that News Corp. is preparing for a “Revolution of Reading” due to eReaders, tablets and digital media. In our future vision video “Mobile Future 2020” we estimate 2016 as the year of digital newspapers, but maybe News Corp. is driving these new markets even faster then we thought.


Hans Vestberg about the future of connected devices

Hans Vestberg Ericsson At the inaugural Abu Dhabi Media Summit 2010 I met Hans Vestberg, President and CEO or Ericsson. He gave a speech about the future of mobile media and communication and gave an outlook of key trends.

The biggest opportunity field for Ericsson is the business of “connected devices” or how we would call it “the internet of things”. “We think that the networks are now developing. Our vision for 2020 is that there will be over 50 billion networked devices”, says Hans Vestberg during my interview with him.

The Healthcare, Energy, Logistics and Media Industry will be using connected devices soon. Chipsets are getting more and more affordable to be implemented in any device. Mobile phones won’t be the only devices with a sim card anymore.

Vestberg says that we are moving from “People to People” communication to a new era of “machine to people” and “machine to machine” communication.

See the full interview here:

About Hans Vestberg:
Hans Vestberg has been President and CEO since January 1, 2010.

Mr. Vestberg had been Chief Financial Officer from October 25, 2007, until the end of 2009. He was named Executive Vice President in 2005 while serving as head of Business Unit Global Services, an office he held since 2003.

From 2002 to 2003 he served as President of Ericsson in Mexico. Between 2000 and 2002, Mr. Vestberg was CFO for Ericsson in North America and Ericsson’s controller for the Americas. Between 1998 and 2000, he was CFO of Ericsson in Brazil. Since joining Ericsson in 1991, Mr. Vestberg has also held various managerial positions in China, Sweden, Chile and Brazil.

Hans Vestberg was born in Hudiksvall, Sweden. He earned a Bachelor of Business Administration degree from the University of Uppsala, Sweden, in 1991.


Entreprenurs need to listen to this song!

THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof)


The Baseballs

I met the Baseballs at the NOKIA Party at the Mobile World Congress 2010.
Here is a video interview I recorded right after their show.

Follow The Baseballs on Twitter @TheBaseballs


Apple iPad: Two ideas that blow your mind!

After the introduction of the Apple iPad I heard a lot of criticism about the potential of the device. Some said it’s not for sure if it will be a huge success. People need a phone and a laptop, but will they spend 500+ USD for another third device?

Well, I would say yes.
It doesn’t matter if it will be used as the first-, second- or third device. But the iPad will revolutionize many industries.

Here are two impressive concept why the Apple Tablet iPad will change industries and create a complete new business potential for many companies.

The First Video was published in December 2009 and shows how a weekly magazine could look like on the iPad.

The Second Video is showing how the iPad could be used in schools and universities.
When I was at King’s College in 1996 in Auckland, New Zealand, there was one “pilot-project” class equipped with Apple PowerBooks (the old black Wallstreet model). But now they could just use the iPad. Imagine how this would influence the way education works.

Here is another very interesting concept for Digital Magazines.

Another Update (18 Feb 2010) with the concept of the WIRED Tablet App


Social Media meets Music – Donovan Live Stream on

Donovan is inviting his community to watch his concert live on the Internet this Sunday. He will perform his hit songs and cult classics as well as showcasing songs from his new work RITUAL GROOVE as a run up to his forthcoming world tour 2010/2011. Special guest will be talented musician Claudia Koreck, one of the hottest newcomers in Germany.

The show will be streamed live Sunday, January 24, at 8:30 p.m. CET worldwide thanks to the professional live streaming technology and video production of TV1.EU, and a true broadband connection by BT, British Telecom. This World Wide Charity Concert is to benefit ‘Schools Without Stress’ (Germany). Also see the DLF, and the David Lynch Foundation.

The Link to the Live Stream will be on Donovan’s new Website News of the free live webcast concert is also on Donovan’s facebook and twitter page. His fans just love the idea of streaming the concert! &

“Donovan fans worldwide now have the opportunity to take part in an extraordinary concert experience directly from their computers at home. While watching the concert Donovan’s Online Friends can share their experience on facebook or twitter”, says Monty C. M. Metzger, CEO of the Social Media Marketing Agency, Ahead of Time.

This “Social Media for Social Activism” musical event will support the charity project “Schule ohne Stress” (Schools without Stress) and will increase awareness about the positive effects of the Transcendental Meditation (TM) technique on creativity, intelligence, brain functioning and academic performance.

The legendary folk-rock pop troubadour Donovan began his career as an itinerant folk musician and created acoustic hits like Catch The Wind, Colours, Mellow Yellow, Universal Soldier and Atlantis.

Dr. Donovan Leitch is a Green-Activist and received a Doctor of Letters from the University of Hertfordshire, an honorary medal as “Officer of Arts & Letters” by the French government, and was named BMI Icon in 2009.

Donovan was one of the few artists to collaborate on songs with the Beatles, contributing lyrics and vocals to the song Yellow Submarine. Donovan influenced Paul McCartney, John Lennon, and George Harrison in their guitar styles, and during his career played with folk music greats Pete Seeger, Joan Baez, and Bob Dylan, as well as rock musicians Jimmy Page of Led Zeppelin and Brian Jones of the Rolling Stones.

This is Donovan’s first global World Wide Web performance—a musical historic event! Viewers wishing to join Team DONOVAN.


My Message to Davos

I have created the Global Cocreation Model as a basic of Rethinking and Rebuilding our economy. This is my video for the Davos YouTube Debates for the World Economic Forum 2010. If this is selected as a finalist, I will need your help by voting to make this the winning entry.

Global Cocreation Model – Davos 2010

My name is Monty Metzger. I run a social media agency in germany and have started a collaborative global think-tank about the future of mobile media and communication, called Mocom 2020.

We have talked about the unthinkable challenges our world is facing in the next century and even in the next decade. The financial system has collapsed, the media industry is under massive pressure and the healthcare-system has become non-efficient. In 2020 we will reach the peak of the oil-production globally, climate change is one of the results of our exploitation of the planet. In 2050 we will have 200 million climate refugees due to a lack of resources of food or water.
Will we or our children be involved in a war for food, clear water or energy?

The world economy is based on many outdated structures and is not capable of solving the new challenges with old solutions. We are in a unique position, because we know some of the problems our planet and society is facing. Rather than dumping millions of dollars in old structure, we need to invest in new innovative solutions. We can solve these issues while integrating all stakeholders in a transparent, open and ethical economic structure.

Charles Schwab said that “we are living in a multi-stakeholder society and we need to rethink our values”. But how can we turn these ideas into action?

Today we have two unique factors which come together.
1) Half of the people on earth are under 25 years old.
2) We have the most powerful global communication tool ever – The Internet.

The technology and demographics combined can empower the Digital Natives to Cocreate solutions faster, more efficient and from the bottom up rather than from the top down.

I call this the Global Cocreation Model.
The Net Generation or Digital Natives have strong sense of values, they have Integrity, a Motivation or many Reasons to change the world. They are natural teamplayers and know how to self organize themselves. The Technology empowers and enables them to do things differently. And finally the openness, new culture of sharing and innovation gives them a very profound way of control.

This basic structure is framed by three key elements:
Collaboration – A powerful tool of self organization for all stakeholders enabled by the global platform of communication – the web.
Transparency – A new way of turning insights into common knowledge give us control and power to regulate what has been done.
a Vision – A powerful Vision or a Dream that is simple enough to spread it fast, but detailled enough to motivate and truely turn social media into social activism.

I would like to challenge my model of Global Cocreation with the members of the World Economic Forum in Davos.

Like Al Gore once said:
If you want to go fast go alone. If you want to go far, go together. But we need to go far … quickly.


Interview: Monty Metzger about the “mobile media” think tank Mocom2020

I presented the book “Mobile Future @mocom2020” at the Mobile Media World 2009 in Toronto. Here is a video interview filmed by


Esther’s engagement & vision of eHealth

I talked with Esther Dyson on the way to the Monaco Media Forum about her vision of healthcare for the upcoming years.

View on YouTube.