How will the future of digital look like? What are the key emerging technology trends every leader needs to understand?
Exactly in January 14 years ago, the Line Mode Browser, was introduced, enabling everybody to explore the World Wide Web. Since then digital has transformed our society and business from the ground up. The next 14 years will usher more change than the previous 14 years. Here is a video showcasing my technology predictions until 2030.
#Digital2030
Why do companies struggle with digital transformation? Why are CEOs and managers still underestimating the impact the digital future will bring? Digital is already changing business models, company culture, products and processes – it’s a fundamental change nobody can stop. The digital future is already here but is not evenly distributed yet.
In my talk at ROCHE I spoke about the fourth industrial revolution, exponential technologies and its impact on every company and individual.
In this opening keynote I wanted to create understanding, awareness, explain relevant emerging tech trends and motivate to get started – embrace the digital future today.
I want to inform you in advance that I will be leaving RECOMY later this summer.
Since we started working on the early concept in January 2011, I have had the privilege to found the company, develop a high-potential business plan and build a powerful technology platform. At the same time Social Recruiting has developed into a fast-growing market and a game-changer in the recruiting and talent industry. I’m proud of the recent accomplishments in our platform since launch in April 2012. I’m even more excited for the world to see all the amazing things we have coming.
I’ve learned a lot in my time at RECOMY. I’m also grateful for the relationship with the team, business angels, mentors and our founding investor.
I’ve decided that now is a good time for me to leave RECOMY and focus on my passion, namely, building cool things with awesome people with unexpected results.
Today the new CEO of Apple, Tim Cook, has presented the new iPhone 4S in Cupertino, California – USA. Apple has introduced a re-make of the iPhone 3G aswell – the iPhone 3GS – so they are strictly keeping in line with their strategy.
The 4S will come in both black and white, starting at $199 for 16GB and $299 for the 32GB, but the big news is a new 64GB model coming in at a whopping $399. You’ll be able to pre-order this friday, October 7th, and it’ll start shipping on October 14th in the US, Canada, Australia, UK, France, Germany, and Japan. Oh, and Apple is welcoming Sprint to the family here in the States.
Jetzt ist es raus.
Nach einer spannenden Show in Köln hat Heidi klum das neue deutsche top model gekürt.
Barbara gewinnt.
Nachdem von den drein finalistinnen zuerst Hanna ausgeschieden ist wurde es spannend.
Die Dreharbeiten im MMC Studio in Köln waren sehr aufwendig und perfekt in Szene gesetzt.
Gratulation Barbara.
Leaving Munich behind with 18 degrees spring weather and arriving in Milan – raining and with 6 degrees.
Mhm – Bad Timing.
I am here to meet potential new clients and cooperation Partners.
Friday i have been to Düsseldorf and we met Mr. P. Diddy at the intercontinental Hotel. We did not realize it (i am not good in recognizing celebrities) but then we saw the line of Groupies in Front of the Hotel and started to think about the Person.
Here are some great thoughts about B2B Marketing.
Some experts argue that branding plays no role in B2B marketing. Their arguments typically include:
B2B buyers are rational decision makers (or a committee of rational decision makers) who are not swayed by emotional factors such as brands.
B2B purchases are all about the relationship between the individual sales rep and the buyer; if the B2B brand means anything, it is created by the sales rep.
B2B products do not promise to make you “cool” or “sexy” or any other aspirational attribute. Price is the only thing that matters.
B2B products are too complex to reduce to a tagline or ad.
B2B companies sell to narrow audiences, so advertising to create a brand does not make sense.(…)
Business Buyers Have Emotions Too
Despite those arguments, my belief is that branding does matter to B2B marketers, and for one main reason: B2B buyers are still people, and people are emotional. And, as research increasingly indicates, emotions impact economic decision making. In Blink: The Power of Thinking Without Thinking, Malcolm Gladwell writes that buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.(…)
Because brand-influenced heuristics impact buyer decision making, companies with strong brands often have better financial performance. The heuristics used by potential buyers lead to greater access, lower price sensitivity, better openness, and more forgiveness for mistakes for well-branded companies.
The book Business Market Management: Understanding, Creating, and Delivering Value argues that strong brands are reflected in these preferential actions:
Greater willingness to try a product or service
Less time needed to close the sale of an offering
Greater likelihood that the product or service is purchased
Willingness to award a larger share of purchase requirement
Willingness to pay a price premium
Less sensitive in regard to price increases
Less inducement to try a competitive offering
Read the full article: B2B Branding – Why Branding Matters in B2B Marketing
Today I found a great Video at Ejovi’s Blog about Me, You, Everybody and how we interact with information. The Videos gives a great view from the past to the present and the future.
The Video is called “Web 2.0 in just under 5 minutes.”
What the Video “Web 2.0 in just under 5 minutes” on YouTube.
Today I tested the cool functions of image looop.
Here is my first Slide Show of my Flickr Pictures:
A recent PEW Internet Study shows the Internet Evolution until the year 2020.
Do you agree with this statements?
A survey of internet leaders, activists, and analysts shows that a majority agree with predictions that by 2020:
A low-cost global network will be thriving and creating new opportunities in a “flattening†world.
Humans will remain in charge of technology, even as more activity is automated and “smart agents†proliferate. However, a significant 42% of survey respondents were pessimistic about humans’ ability to control the technology in the future. This significant majority agreed that dangers and dependencies will grow beyond our ability to stay in charge of technology. This was one of the major surprises in the survey.
Virtual reality will be compelling enough to enhance worker productivity and also spawn new addiction problems.
Tech “refuseniks†will emerge as a cultural group characterized by their choice to live off the network. Some will do this as a benign way to limit information overload, while others will commit acts of violence and terror against technology-inspired change.
People will wittingly and unwittingly disclose more about themselves, gaining some benefits in the process even as they lose some privacy.
English will be a universal language of global communications, but other languages will not be displaced. Indeed, many felt other languages such as Mandarin, would grow in prominence.
This is a great article I found at FastCompany written by Richard Watson.
The Future of Newspapers
In this age of user-generated content and citizen journalism, it might seem like newspapers are becoming yesterday’s news. But there’s more life in them yet.
Someone (I think it was Kevin Kelly) once said that in the future all media will be free — we will only pay for functionality and personalization. I’d like to disagree — but I can’t. I can’t think of a single reason why this statement won’t be true, especially if you take a liberal view of what constitutes payment, functionality and personalization.
Newspapers are a good example. In 1960, 80 percent of Americans read a daily newspaper. Today the figure is closer to 50 percent — and it’s falling. Globally it’s the same story. Between 1995-2003, worldwide newspaper circulation fell by five percent. In 1892 London had 14 evening papers. Now it has only one. Also in the UK, a staggering 19 percent of all newspapers delivered to retailers in the first quarter of 2006 came back as returns and three national newspaper titles had return (non sale) rates approaching 50 percent.
If these trends continue, the last newspaper will be probably be produced by Grace Murdoch sometime in the year 2040.
However, if newspapers were invented tomorrow they would be hailed as a miracle innovation. They are cheap, paper thin, easy to annotate and don’t use batteries. You can read them in the bath and when you’ve finished with them they can be thrown away and safely recycled. Unfortunately they also go out of date the minute they’re printed, cost a fortune to distribute and user-generated content is limited to the letters page and classified advertising.
Despite predictions of paperless offices and the leisure society, we are all working harder than ever. As a result we are time starved and the family breakfast (along with home delivered newspapers) is being replaced by fly-by breakfasts listening to up-to-the-minute cable TV. Either that or it’s a milkshake in the car listening to the radio or a Starbucks and The New York Times online at the office.
In other words we are becoming digital nomads. We read, listen and watch what we want when we want. We no longer have the time (during the working week at least) to read newspapers and readers are shifting their eyes and ears to online sources of information delivered via everything from mobile phones to iPods. Online news is especially useful because it’s usually free and the content can be easily controlled and personalized. If you’re of the active (or exhibitionist) persuasion you can comment on the news through your own blog or send your own homemade entertainment to YouTube. We don’t even trust newspapers these days. Only 59 percent of Americans believe what they read in the newspapers compared to 80 percent in 1985.
“It is a show build around a community.†And the community is made up by the fans of the show.
The Fans have th ability to comment all the videos, to interact with the characters and also to create their own videos as a video-response. The Fans have the power to affect the story and communicate with each other and with character about the story.
That is the driving force behind LonelyGirl 15.
The project became an phenomenon by the culture of the internet and the technology of the internet. The producers take advantage of the fact that a majority of internet users have webcams, digital cameras or video-cameras. These teenagers take media and they make it their own. They are producing their own media and this show really let’s them do that.
— read more click here.
http://www.cscout.com/blog/2006/09/15/consumer-based-entertainment.html
Back in Munich I wrote an article about “The World of Soccer and Sand” on the Live-Marketing-Blog.
Here is the article:
As sand goes by …
Beachevents and sandsculptures seemed to be one of the more foppish trends in the last year, with nearly every barkeeper poking out grains of sand from his drinks on a palm tree-contaminated beach. But there is more behind entrepreneurs, who suddenly like to find a dozen tons of white Sahara-sand in their office-reception. The sand as a marketing instrument offers nothing less than an always positively occupied instrument and symbol for all kinds of viral-marketing and pleasure-intruding guerilla-tactics as well as acceptance by conservative firms with their CEOs reminded of their last Barbados-trip.
Continue Reading..
After one week of many meetings and a lot of work in Munich I left Germany to visit Beijing.
Beijing is getting ready for the Olympic Games in 2008. And so do we.
My collegues and me are here for a couple to find out more about Beijing and the Olympic Games.
Furthermore we will expand our office and our team in Beijing; we have a small team in China since last year.
So we will visit the Olympic Stadium and other Olympic Sights.
I already found the cool Olympic mascots Bebe, Jingjing, Huanhuan, Yingying and Nini.
Each name is one part of one expression:
“Beijing huan ying ni” which means “Beijing welcomes you”.
May be I get one of those for my little son. 🙂
I have been Trend-Scouting (and on Holiday) in Hvar for two weeks.
The small harbour city is really the place to be in the adria. We have seen the coolest yachts staying here for a couple of days.
No cars are allowed within the city – and even if you would try – there are only narrow paths and hundrets of steps. A really ancient town with a modern touch.
I prefer the cool Sunseeker Yachts and already think about buying one someday 🙂
Yesterday we found a great restaurant right on top of the mountain called Humac.
It is an ancient town with one great restaurant serving organic-food (grown right next to the restaurant on the fields). Delicious.
http://members.virtualtourist.com/m/80f27/5e8c8/4/
Today I gave an interview at a bavarian Radio-Station called “Bayern 2 Radio”. During the interview I talked about the “definition of trends”, “How we find new trends on a global level?”, about “Trend-Scouting” and some cool new innovations.
Thanks to the Team at Bayern 2 Radio for inviting me to the interersting show.
This week the first Magazin for Business in Second Life was started:
The Second Life Business Magazin.
“An online and in-world magazine has launched to cater to the needs of SL entrepreneurs. The “Premiere Virtual Branding” magazine launched August 1 and features articles on investment, real-estate, fashion and animation.”
I listened to a Podcast by Business Week a couple of weeks ago:
Virtual Worlds, Real Money.
This title explains the potential and the development in virtual worlds. Second Life is getting bigger all the time and people
start their own business.
They are starting to make real money. This is all about in the new magazine.
The Magazine is coming as a PDF Version to download.
And I specially like the integration of QR-Tags into the magazine. This is great.
We call this trend: “Annotated Spaces”.
Furthermore I like the way the creators of the magazine work. It is similar to our Trend-Scouting Network. People are spread out all over the world. The Publisher is based in Afghanistan, the Creative Director in China and the rest of the team in USA and Canada. This is a real team working virtually together – great.
Loose Change is an interesting movie about September 11. The movie is free and only available via Internet.
The Movie was produced with a low budget, but still has a great quality and a real dramatic style.
“With $6,000 and a laptop computer, three kids from upstate New York made a documentary about 9/11 that spread across the Internet and threw millions for a loop.”
Via LooseChange911.com:
“Loose Change 2nd Edition” is the follow-up to the most provocative 9-11 documentary on the market today.
This film shows direct connection between the attacks of September 11, 2001 and the United States government.
Evidence is derived from news footage, scientific fact, and most important, Americans who suffered through that tragic day.
IT IS EVERYONE’S DUTY TO VIEW THIS FILM.
You can watch the whole movie via Google Video:
http://video.google.com/videoplay?docid=1519312457137943386&q=%22loose+change%22
Or watch the Trailer right here (via YouTube):
Today I found this interesting study about Blogging:
How Many are Blogging – and Why?
Blogs have become one of the key mediums for word of mouth. The Pew Internet & American Life Project released new data recently that offers a snapshot of the blogosophere as of April 2006. Among the key findings:
* 8% of consumers (12 million US adults) keep a blog, up from 7% last year.
* 39% of consumers (57 million US adults) read blogs, up from 27% last year.
When asked why they blog, the number one reason given (77%) was “to express themselves creatively”. Other reasons included: 76% to “document personal experiences”, 59% to “stay in touch with friends and family”.
Learn more:
PEW Internet – Report “Blogging”
Today is the second day of Burda’s Digital Lifestyle Day 2006. During the two days there are creative people, entrepreneurs, ventures capitalist and many managers from 26 countries meeting in munich.
CScout has an exhibition area and presents some cool gadgets.
Furthermore the “Tomorrow Podcast Show” did a interview with me at the DLD. You can hear it here.
