Feel the Brand

Another productive day in New York passed. We have again received a lot of positive feedback about the program of manager tours in April 2008. And we have more confirmed speakers which we will announce on the official website soon.

Brand Experience Lab I met David Polinchock from the Brand Experience Lab and he showed me their latest project and innovative projects. It si just amazing what they are doing in their brand lab in Soho. They will role out a great project called “audience games” in pver 700 cinemas all over USA. You can use emerging technologies to turn brand messages into brand experiences.

David just quoted a attendee of one of the tests in a cinema to make clear how powerful the idea is: “Have you ever heard the audience scream “play the advertising again””.

Furthermore I met Gaby from Gawker Media, the leading blogging company, and Sam from Interference Inc, a guerilla marketing agency.

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