How to reach 18 million people with a viral video?

I met Dr. Abraham Glezerman, Founder and CEO of Cardo Systems in Berlin at an ADC Event and talked with him about the huge success of his Viral Video Campaign.

“The Popcorn mystery” was started with one amateur video in english, followed by an Video response from Japan. After launching these two videos thousand of people tried to make popcorn with their cell-phones, too, and published videos on youtube. Even ABC and CNN aired several stories about the mystery.

After a few week Cardo published this Video “The Popcorn mystery resolved” and CNN invited Mr. Glezerman for an interview.

The results to far: 18 million people have watched the videos and much more heard about Cardo Systems for the first time.

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