Sales of electronic “paper” displays such those used in the Kindle and Sony Reader will approach $10 billion by 2018, up from an estimated $431 million this year, according to a report released today from DisplaySearch, a technology research firm.
“E-paper displays are taking off with consumers due to their low power consumption and ease of reading, especially in sunlight,” Jennifer Colegrove, DisplaySearch director of display technologies, said in a statement.
Colegrove said the popularity of “green” products is expected to give digital paper a sales boost. Consumers who cringe at throwing away newspapers and magazines can read articles guilt free on devices with e-paper, which sip less power than back-lighted LCD displays.
Video Interview showing some new ePaper devices:
As a result, annual sales of digital book readers are projected to zoom from 1 million units in 2008 to 77 million in 2018.
Because of their thin profile, electronic paper has been embedded in items other than readers too, including magazines, credit cards, store-shelf tags and even clothing.