In einer extra Ausgabe des Stern-Magazins namens “Trend Journal” ist ein Artikel über das Thema “TrendScouting in Japan” erschienen.
Der Artikel beinhaltet ein Experten-Interview mit meinem Kollegen Sven Kilian-Nakamura.
Hier der gesamte Artikel als PDF zum Download:
Artikel: Stern Trend Journal
In der aktuellen Ausgabe des Magazins “Creditreform” des Handelsblattes ist ein Artikel über das Thema “Weblogs als PR-Instrument” erschienen.
Der Artikel beinhaltet ein Experten-Interview mit der CScout Trendberatung.
“Mit Weblogs lassen sich Kritik und Gerüchte abwehren, bestenfalls auch die Reputation erhöhen. Ãœber Sinn und Zweck von Weblogs für Unternehmer.”
Hier der gesamte Artikel als PDF zum Download:
Artikel: Weblogs als PR-Instrument
Today I found a great Video about the Chinese Newspaper Market.
Especially the pricing and the total number of readers is impressive.
See the Video here:
Today I created my first Mobile Web 2.0 application for my Nokia phone.
I used WidSets to create an Mobile RSS Reader for the CScout TrendBlog and it is working perfectly.
The layout and the usability of the Java-Application is very nice and really up to date. This will be the future of Mobile Applications….
Just try out our Mobile RSS Reader here.
Here are some more Infos about WidSets:
How often have you wished you could stay in touch with your web communities, when you’re on the move, through your mobile phone? Wouldn’t you want to stay on top of things all the time and know what your friends are doing, where they’re going, what they’re thinking of, or what they have to say about your thoughts and ideas? Wouldn’t it be great to communicate with them and stay in touch with them just as if they were right next to you?
Well, now it’s possible.
With WidSets you can do all that – and more. You can get traffic alerts, news, blogs, gossip, restaurant reviews, weather reports and loads of other stuff that you would normally get through a web service. And if you can’t find web services you’re interested in, we provide you with tools that you can use to create your own services and access them directly from your mobile. And it’s so easy, you’ll be able to do it without breaking a sweat.
In fact, WidSets is so hassle free that there is no need for you to click from site to site, refresh, or browse in search for what you want – the information is updated to your mobile automatically. Our goal is to make this service available to everyone, and make it so simple that even your goldfish won’t have a problem getting started. Since we don’t know your goldfish personally, we can’t really promise this. But we can definitely promise we’ll do our very best to make it work as effortlessly as possible.
The service is very affordable, considering it’s totally FREE. You can use it as much as you want, create as much as you want, and share with others to the point that you can’t share anymore.
Is China building up its own Silicon Valley?
Will this new HotSpot also pull in new talent?
Silicon Valley and China continue to be the magnets for talent.
Though if you are Chinese-born, China is becoming the sexier draw.
News that China venture capital firm Northern Light Partners raised $88 million for its first fund, according to Venturewire (sub required), caught our eye because of all the entrepreneurs who once worked here in Silicon Valley but who are heading to China to work for the firm as venture capitalists.
But look at the names:
Founding managing partners Yang Ke and Feng Deng previously co-founded Internet security firm NetScreen Technologies, a local Silicon Valley success story (sold to Juniper for big bucks). Other members of the investment team include Datong Chen, founder of OmniVision and Spreadtrum Communications, both Silicon Valley (Sunnyvale) companies, and finally Victor Tsao, co-founder of Linksys, which was bought by Cisco (Tsao recently left the San Jose company). Is there anyone staying behind in Silicon Valley these days? [Update: We’ve just heard from Cisco, and they say the VentureWire story may have overplayed Tsao’s involvement. He is merely a limited partner in Northern Light, and working for Cisco in China! Update II: Northern Light has also weighed in, “Our inaugural fund’s committed capital is $120 million, not $88 million. The posting by venturewire probably only reflected their search of regulatory filings for our most recent institutional closing. Victor Tsao is a special Limited Partner, and at this point in time, Northern Light does not involve him in anything that could be a conflict for his current responsibilities at Cisco.”]
The recent Business 2.0 Cover is talking about the new potentials for entrepreneurs and how to create a lasting start-up.
For entrepreneurs, now is the time
New technologies are creating new business opportunities, and radically reducing costs for startups. Still, success is as difficult as ever. (more)Phase one: Establish a company
In order to get started you’ve got to test your idea, build a founding team, get a business plan together and pick a company name that will take you to the top. Here’s what to keep in mind. (more)Phase two: Prototype the product
Finally the rubber meets the road, as you stake out your intellectual property and assemble the demo that will help you sell your idea. (more)Phase three: Develop the beta product
Now is the time to start installing your staff — hire the best you can afford. They’ll help you perfect your company’s product and begin the beta testing process. (more)Phase four: Launch the product
Now that the testing is done and the product has been refined, you need to find paying customers. So stop fiddling and start selling! (more)Searching for angel investors
Here is what every aspiring business-owner should look for in early-stage backers. Remember, it’s not just money you want; you also want brainpower, connections, and experience. (more)What a VC wants to see in you
You too can woo even the fussiest venture capitalists. Be sure you’re pitching to the right partner — and expect them to present you with a deal sheet that has some tough terms. (more)Download the PDF
See “How to Build a Bulletproof Startup†exactly as it appeared in the June, 2006 issue of Business 2.0 Magazine.
Since a couple of weeks we are working a new project called “The Live Marketing Blog”.
Together with the Colja and Wolfgang from the VOK DAMS Group I am writing articles about “Live-Marketing” Trends and Innovation from around the world. I think this is a great collaboration between CScout and Vok Dams.
Here are my current articles:
– Live Marketing: Apple Flagship Store – New York
– RFID tagged Party
– Experimental Marketing
Today I have been visiting the FIFA Congress 2006 in Munich.
Interesting to see all the decision makers for the WorldCup. The Fifa WorldCup 2010 was the main topic.So strategies, budgets and aims have been discussed during the two day conference.
Here are some impressions.
Gestern habe ich zwischen zwei Geschäftsterminen in Düsseldorf im Radio eine brisante Nachricht gehört. Die Deutsche Regierung rückt dem Informationszeitalter näher und startet eine wöchentliche TV-Ansprache als neue Medieninitiative.
Das zweiminütige Video ist auch als Video-Podcast verfügbar.
Der Video Podcast der Kanzlerin Merkel ist unter www.bundeskanzlerin.de zu finden.
CScout hat über diesen Trend bereits berichtet:
– Trend: Podcast als Marketing-Instrument
– Trend: Vodcasting (Video-Podcasting)
Ich finde das Engagement klasse. Endlich versteht jemand in Berlin wie man Medien einsetzen und nutzen kann. Ich werde mir den Video-Podcast sicherlich bei iTunes abonnieren.
Hier einige offizielle Infos:
Politik anschaulich machen und erklären. Mit “Video-on-demand” erläutert die Bundeskanzlerin ihre Politik. Am Vorabend der Fußball-Weltmeisterschaft fällt der Startschuss für den Video-Podcast “Angela Merkel – die Kanzlerin direkt”.
My colleague Sven send me an interesting article with an outside view of the munich “Allianz Arena”. I have visited the Arena before: Business Diner with Mr. Hoeneß.
http://web-jpn.org/trends/science/sci060522.html
When the opening match of the 2006 FIFA World Cup gets underway in Germany, Japanese technology will help fans enjoy the action on the pitch. The Allianz Arena, where the tournament’s first game is scheduled to take place, is constructed from panels containing a fluoropolymer film called ETFE foil, which was developed and manufactured by Asahi Glass Co., Ltd. The panels form the stadium’s walls and roof. A major advantage of Asahi Glass’s foil is that it allows light to pass through it. This is crucial for the stadium’s natural grass, which needs sunlight to grow. The other advantage is the foil’s lightness and flexibility, making it easy to install in the smoothly curved panels.
