October 2006 - Monty Metzger Digital FutureMonty Metzger Digital Future

Second Life Business

Posted by Monty Metzger / Future Research, Influential People, Innovation, Lifestyle, Technology Mega Trends

Great Article about Second Life by Business Week:
Second Life Lessons –
Real-world businesses face the costs and learn the benefits of setting up shop in the online universe

Here are three Key-Statements:
– within the 3D universe of Second Life, the growing Web-based world with more than 1 million “residents,” who collectively spend $7 million a month on virtual land, products, and services

– While advertising’s traditional media seem to be losing eyeballs, the population of Second Life is growing at 35% per month and its economy at 15% per month.

– For a company considering jumping into Second Life now, serious homework is needed. Competition among big brands is heating up. It’s no longer enough to be the first in an industry to launch a presence in Second Life. Just as Toyota, and now Nissan and General Motors, conducted market research in the digital world before unveiling its plan to sell virtual cars next month, savvy corporations and their Second Life developers must carefully analyze the competition and differentiate their products.

30
Oct

TrendSlam Review

Posted by Monty Metzger / Future Research, Influential People, Party

Munich: TrendSlam at CScout
Review via PSFK: http://www.psfk.com/2006/10/psfk_were_kindl.html

Also check out the Pictures on Flickr.

PSFK were kindly invited to participate at the TrendSlam Munich event held by trend consultancy CScout in Munich. TrendSlam is a Pechakucha-like format, which allows speakers only five minutes of presentation time. TrendSlammers (PSFK lingo 🙂 were given five minutes.

The line-up was quite impressive, with topics ranging from sofa gaming via web2.0 applications to IPTV. The format itself really should be considered by event organisers; in practice, the audience only takes away the odd point of a presentation, be it 20 minutes or an hour long. So why not, rather than having few speakers with lenghty points, have plenty of speakers with one single “sell”?

Following are our notes from the presentations:

Monty Metzger, CScout
Monty kicked off the event by taking a view on three points:
1) Trend: a trend is a parameter (economic etc) that is developing, which will take an affect on our everyday lives. The trends that are presented at today’s TrendSlam will all matter in the near future.
2) Research.
3) International: important to be international in order to know what is happening elsewhere, Some trends are ahead of us (europe), therefore it is vital to know what is happening elsewhere before they arrive here.

21
Oct

Great Internet-Video-Campaign by Dove

Posted by Monty Metzger / Blogs, Marketing Innovation

11
Oct

Trend Slam in Munich

Posted by Monty Metzger / Future Research, Influential People

We will host the first Trend Slam in Munich.
http://www.trendslam.com

This will be a great and exciting event.
We are also integrated on the Media Days Website as a event within the whole conference:
http://www.medientage.de/events/sonstiges.php

Confirmed Speakers are:
* Dr. Horst Stipp, Senior Vice President, Primary and Strategic Research NBC Universal, New York.
* Stefan Jenzowsky, Vice President COM Strategy & Head of Business Innovation, Siemens.
* JÃ¼rgen Habichler, Senior Associate, Atlas Venture.
* Felix Petersen, Co-Founder, Plazes
* Rene Baisch, Founder & Director Business Development, Sofatronic.
* Alex Albrecht, Electronic Sports League (ESL).
* Christoph Santner, Weimarer Visionen, The Future Kitchen.
* Ilaria Forte, Philippe Souidi and Monty Metzger, CScout.

So – see you soon.

04
Oct

New TrendSport: Bossaball

Posted by Monty Metzger / Lifestyle

Bossaball mixes volleyball, football (soccer), gymnastics and capoeira on inflatables and trampolines. This videoclip contains bossaball footage shot during the bossaball summer tour 2006 on beaches around Marbella.

http://www.bossaball.com

03
Oct

eSports in Munich

Posted by Monty Metzger / Innovation, Lifestyle, Technology Mega Trends

Been to the “Intel Friday Night Games” in Munich.

A great event to watch the best german eSport Athletes. The whole event was organized by Tobi from the Electronic Sports League (ESL).

Furthermore I spoke to the head of the Chinese eSports League. He told me that in China eSports is already an official Sport, accepted by the All China Sports Federation (ACSF) and the China Olympic Committee (COC).

I was impressed that in China there are over 40. Mio eSport Athletes. Over 1 Million people are “working” as a full-time Gamer and financing their living with eSports.