Colleen DeCourcy Job is to create and execute smart digital strategies for TBWA and their clients. To win a Lion at Cannes, Colleen said, that you need to integrate technology in smart and intelligent way to create an engaging advertising campaign. Consumers should be integrated within the activities to create loyalty about the products and brand. Furthermore the main idea should change the perception and view of the brand’s role in the world. This could be realized through added value, fun or education.