Category: Innovation


World’s First ePaper Magazine Cover

“The 21 century begins now” – this is the headline of the october issue of the Esquire Magazine in USA. The Publishing Company has teamed up with E-Ink Technologies to realize the World’s First E-Ink Magazine Cover.

Esquire E-Ink Cover

Newsstands have never seen anything like Esquire’s October edition. Its cover blinks. Meanwhile, its inside cover also features a blinking Ford ad. The digital enhancements are all a part of the Hearst publication’s 75th anniversary as well as its attempt to pioneer a new magazine publishing concept. 100,000 of the battery-powered covers were hand-assembled by work crews in China and Mexico. The limited issues of the Esquire Magazine were sold out immetiatly.

What is really surprising that beside the complicated assembly of the magazine, the logistical part was also a big challenge. Due to the hot summer the magazines had to transported in refrigerated trucks.

The technology behind can be compared to eBook Reader Amazon Kindle.
The Technology behind the Esquire E-Ink Cover

Here is a great video of the cover of the magazine.

And here you find an interview of the CEO of the publishing company.


Bill Gates in Pyjama

Bill and Jerry

Bill Gates and Jerry Seinfeld in a great Video Marketing Campaign for Microsoft Windows.


The Ultimate Electro-Driving Experience

Monty with the new Tesla RoadsterThis week the brand new Tesla Roadster created by Tesla Motors was in Munich for exclusive test-drives.

The electro-roadster has enough power to race with a Porsche 911. The Tesla shows his 250 horse powers in an acceleration from 0 to 100 km/h in 3.9 second. With a reach of over 400 km it is the perfect sports-car for a trip to the bavarian alps.
Tesla Motors has already over 1100 reservations (and down-payments of 50.000 USD) in California. In Germany they will first offer a signature series limited to 250 cars delivered in 2009.

While George Clooney is already driving his Tesla in Hollywood (he was the first customer), Arnold Schwarzenegger will get his electric Roadster next month as the 10th customer.

Tesla Motors is creating huge attention and plays an essential part for the way to an emission-free future.

Tesla Motors develops and manufactures electric vehicles with exceptional design, performance and efficiency, while conforming to all U.S. safety, environmental and durability standards. The Tesla Roadster is the only highway capable production electric car of any kind for sale in the United States. With a 0 to 60 mph acceleration of 3.9 seconds, a 13,000 rpm redline, and the fastest top gear acceleration of any production car tested by Car & Driver magazine in 2007, the Tesla Roadster is unique in providing super car performance, zero emissions and extraordinary efficiency. For more information, visit


Animoto – Animate your Pictures

Today I created a showcase of Animoto with pictures about and taken by the new Panasonic LUMIX camera.

Animoto is a project by Amazon S3 to show how fast the Web-Servers of Amazon S3 really are.

Here is my short video I created today:


14 best ways to watch Steve Job’s Keynote today

Here are my top 14 ways to watch Steve Job’s Keynote today live from the WWDC – Development Conference in USA.

Live Video is already a big trend online. At Youtube you can only upload recorded material or record live via your Webcam. But Via Mogulus or UStream you can publish a live video and stream it online.

So here you can watch a Live Video about the WWDC Keynote:
The Digital Lifestyle TV
>>>>This one is using Mogulus TV.
Bwana TV
>>>>And this one is Using UStream TV.
Techcrunch via Mobile Phone
>>>> Michael is using his mobile Phone and

Live Audio:
IPhone Alley

Friendfeed Rooms:
Scoble’s Room
Venture Beat Room

Twitter Feeds:
Leo La Porte Twitlive
Apple Live
Mac Rumors

Blogs – Live Blogging:



Great Viral Marketing Campaign by japanese Retailer UNIQLO – Uniqclock:


Speech: “Mobile Media Revolution” at Internet Congress in Berlin

Ahead of Time - Speech Today I hold a speech at the Internet Congress IICO ( in Berlin.

My topic was “Mobile Media Revolution – The change of the Media Landscape”.

I talked about the general shift in media behaviour, starting a digital conversation. See the article on Ahead of Time about Corporate Conversation.

Furthermore I mentioned how important it is to watch the global hotspots to keep up with innovation and trends. How you keep up with Innovation and how to be ready for the future.

The main part is about key trends in mobile media with cases from South-Korea, Japan and USA.

Here is my presentation:


Internet will overtake TV as biggest Advertising medium in 2009

Via: Reuters.

MSNBC Reported today that online ad spend will overtake TV in 2009 in the UK.

Here is the full article.

LONDON – The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday.

Britain has the most developed online advertising market in the world which the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre said was worth 2.8 billion pounds ($5.6 billion) in 2007.

It said last year’s 38 percent online ad growth was driven by the rising number of people online, the introduction of cheap laptops and the growing popularity of catch-up TV on the Internet through services such as Channel 4’s 4oD.

“With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy — in fact we expect it to overtake TV in 2009 when it will become the UK’s biggest medium,” IAB chief executive Guy Phillipson said in a statement.

The report said the Internet was the biggest driver of overall advertising growth in 2007, with the entire sector in Britain experiencing 4.3 percent growth to 18.4 billion pounds.

Online ad spend had a market share of 15.3 percent, up from 11.4 percent in 2006, but behind display press advertising at 19.9 percent and TV at 21.8 percent.

Display online advertising, such as banners and video, grew 31 percent while paid-for search marketing was “maturing, but not slowing” as marketers and brands learned to secure a greater return on their investment through “key phrases” and accurate targeting.

Advertising spend on search grew 39 percent, in line with overall growth, to 1.6 billion pounds, while its market share remained largely the same at almost 58 percent. Classified advertising showed 54 percent year-on-year growth.

Among the different sectors, recruitment led the market with 25.7 percent market share, ahead of the automotive sector and technology, which overtook finance for the first time.


Ahead of Time: Israel.

Israel is considered one of the most advanced countries in the Southwest Asia in economic and industrial development. The country has been ranked highest in the region on the World Bank’s Ease of Doing Business Index as well as in the World Economic Forum’s Global Competitiveness Report. It has the second-largest number of startup companies in the world (after the United States) and the largest number of NASDAQ-listed companies outside North America. In 2007, Israel had the 44th-highest gross domestic product and 22nd-highest gross domestic product per capita (at purchasing power parity) at US$232.7 billion and US$33,299, respectively. In 2007, Israel was invited to join the Organisation for Economic Co-operation and Development, which promotes cooperation between countries that adhere to democratic principles and operate free market economies.

Ahead of Time: Israel.

Despite limited natural resources, intensive development of the agricultural and industrial sectors over the past decades has made Israel largely self-sufficient in food production, apart from grains and beef. Leading exports include fruits, vegetables, pharmaceuticals, software, chemicals, military technology, and diamonds; in 2006, Israeli exports reached US$42.86 billion. Israel is known for its development of cutting-edge technologies in software, communications and life sciences. This developement have evoked comparisons with Silicon Valley. Intel and Microsoft built their first overseas research and development centers in Israel, and other high-tech multi-national corporations, such as IBM, Cisco Systems, and Motorola, have opened facilities in the country. In July 2007, U.S. billionaire Warren Buffett’s Berkshire Hathaway bought an Israeli company Iscar, its first non-U.S. acquisition, for $4 billion.

Silicon Wadi is an area with a high concentration of high-tech industries in the coastal plain in Israel, similar to Silicon Valley in California, in the United States. In fact, Silicon Wadi is considered second in importance only to its Californian counterpart. The area covers much of the country, although especially high concentrations of hi-tech industry can be found in the area around Tel Aviv including small clusters around the cities of Ra’anana, Herzliya, Caesarea, Haifa, the academic city of Rehovot and its neighbour Rishon Le Zion. More recently, clusters have been established around Jerusalem, with its two new science parks at Malha and Har Hotzvim, as well as towns such as Yokneam Illit in the North of the country and Israel’s first “private city”, Airport City, near Tel Aviv.

Many international technology companies have research and development facilities in this region including the likes of Intel, IBM, Google, Hewlett-Packard, Philips, Cisco Systems, Oracle Corporation, SAP and many more. Because of this, Israel is often referred to as the Silicon Wadi and is known to be second only to Silicon Valley in the level of its innovation and ingenuity. In fact, Newsweek Magazine recently named Tel Aviv as one of the world’s top ten “Hot High-Tech Cities”. Intel developed its new dual-core Core Duo processor at its Israel Development Center located at the Merkaz Ta’asiya ve’Meida (Scientific Industries Center) in the city of Haifa. In 2006, more than 3,000 start-ups were created in Israel, a number that is only second to the US.

Ahead of Time: Yossi Vardi

Yossi Vardi is known as Israel’s startup guru. For nearly 40 years he has helped to found and nurture over 60 companies in industries that include software, Internet, telecommunications, and energy. At 26, in 1969, he co-founded his first business, Tekem, one of the first software firms in Israel. Vardi was also the founding investor in Mirabilis, which created ICQ, the first Internet-wide instant messaging program. The company was launched in 1996 by his son, Arik, and three friends, and sold to AOL in 1998 for about $400 million. The sale helped open the floodgates for numerous Israeli entrepreneurs.

Today Vardi remains active in investing and building startups, including; Gteko, which was sold to Microsoft; Airlink, which was sold to Sierra; and Tivella, which was sold to Cisco. His expertise has been sought by companies all over the world. He has been an adviser to the chairmen of AOL, Siemens, and Amazon, among others.

Yossi Vardi is inviting creative entrepreneurs to his “invite-only” conference, called Kinnernet, every year. His creative conference is supporting the entrepreneurs spirit in Israel and is one small element why Israel is considered one of the most advanced Hotspots in Southwest Asia.

Article via Ahead of Time.


The German Entrepreneurs Spirit

When you think of creative and successful entrepreneurs, the world looks to USA? Self-made millionaires, Silicon Valley startups and powerful brands. But last week at the Entrepreneurs-Day 2008 at the beautiful lake Tegernsee you could discover a different view. About 200 Entrepreneurs and Investors from Germany and Switzerland gathered for a two day conference to exchange knowledge and to talk about collaboration opportunities.

Quote: Reinhold Messner

There was still fog over the peaceful lake when I entered the conference hotel. But suddenly I was surrounded by an motivating atmosphere and the sun broke through the fog. The room was packed with a diverse range of people from young twens up to grey haired seniors. There have been smart technicians who developed new technologies for efficient power-consumption, young internet-geeks who designed innovative web applications, as well as pensioners who are now active Business Angels and supporters of young enterprises. But I soon realized that all participants shared something in common: The Entrepreneurs Spirit. This spirit consist of three key elements:
Curiosity to do things differently and to develop the future,
Passion to motivate other people and their team
and the Love about their work and what they do everyday.

The program consisted of a variety of successful Entrepreneurs: Innovative Start-Ups presented their business, Senior Chairmen talked about their experiences, the politician and leader of the Free Democratic Party of Germany (FDP), Guido Westerwelle, presented his view on the dynamics of globalization and finally the famous mountaineer, Reinhold Messner, gave a motivational speech.

Article: Juergen Habichler

So if these people develop the companies everybody is talking about in the next couple of years, what are they working on? And who is really ahead of time?

Jürgen Habichler, Chairman of Cleantech Invest, introduced one major innovation area, called Cleantech. Cleantech is focused on the principle of sustainability and include a wide field of technologies and services, from alternative energy, environment protection to efficient transportation technologies. Solarion develops new ultra thin photovoltaic solar cells and will enter a new market for very flexible and light solar cells while ensuring low production costs. The company ScatterWeb develops wireless sensors for energy management within buildings. And the company PURE trades carbon assets and integrates innovative financial concepts for companies. So Cleantech is definitely a branch to watch closely in the near future.

Dr. Cornelius Boersch, CEO of Mountain Partners AG and Initiator of the Entrepreneurs-Day, is an expert on new media and internet ventures. The conference featured 42 startup presentation. Each speech was limited to 7 minutes and already split the speakers into two group, the experienced elevator pitches and the technology-fanatics who focused on too many details.

One major trend in internet technology is the development of online video. HiClip is young startup who develops white-label solutions for online platforms and websites. They developed a powerful solution for distribution of videos as well as a nice video-player.

Another open market space is secure voice communication. Secusmart is a Spin-Out of Nokia and offers the first practical solution for secure voice calls. Government, CEOs and VIPs can only use huge telephones with many extra equipment to do secure telephone calls via their cell. Now Secusmart offers a cryptographic solution to make any Nokia phone into a secure device.

Unternehmertag 2008 LogoSo the near future will bring us alternative energy solution, new media landscapes and secure mobile communication. These powerful ideas will define and create the trends of the next decades. The entrepreneurs will do their best to make these innovations happen and to establish their technology in the market. So my personal conclusion was, even if the region of lake Tegernsee looked so calm, the Entrepreneurs-Day 2008 was an event where entrepreneurs shared their spirit to create new successful businesses. So you don’t have to travel to the US to find dynamic entrepreneurs, they might be closer then you think…

— — —
Rottach Egern, Tegernsee, April 2008
Article by Monty C. M. Metzger


In-Car WiFi

WiFi will be your Car in the future.
But why would I need WiFi in my car?
In Car Wifi
Martin Varsavsky and I were discussing this issue at DLD’07 with a manager working for an automotive company. There are several reasons why consumers would love to have WiFi in the car:
1. You can connect all devices in the car to the web via one WiFi router.
2. You can create a Private Area Network (PAN) and share P2P Games or any content (e.g. streaming music).
3. You can connect you car WiFi with your home station when you park in front of your car.
and many more idea…

There is already one company focusing on in-car wifi technology called Automobile. Their technologie will be used by Avis.

Furthermore Chrylser announced to implement in-car WiFi in all new cars. Via WashingtonPost.

The feature will be added to existing vehicles by dealers beginning this year and later be installed on the assembly line, said Frank Klegon, Chrysler’s product development chief.

The technology will allow passengers to search Web pages using signals from mobile phone towers. Consumers initially would need a subscription to a wireless phone carrier to ensure uninterrupted coverage.

“We want to make the radio itself a WiFi port,” Klegon said.

The announcement came the same day that chief executive Robert Nardelli said Chrysler planned to expand sales in its Mopar parts division by targeting owners who want to customize their vehicles.

Chrysler will initiate the effort by offering an off-road navigation system, chrome grille, heavy-duty bumper and a special sound system for its Jeep Wrangler, Nardelli said at the New York International Auto Show.

The emphasis on Mopar, which provides dealers with replacement and accessory parts, is a turnabout for Chrysler after it considered selling the unit last year.

“We’re aggressively moving to capture more of the customer service and parts business by focusing on what dealers need to increase their profitability,” Nardelli said.


The Future of Mobile Communication

During research regarding the future of communication I came across a great R&D project by NOKIA called “MORPH”.

Morph is a concept demonstrating some of the possibilities nanotechnologies might enable in future communication devices. Morph can sense its environment, is energy harvesting and self cleaning .
Morph is a flexible two-piece device that can adapt its shape to different use modes. Nanotechnology enables to have adaptive materials yet rigid forms on demand.
It is also featured in the MoMA online exhibition “Design and the Elastic Mind”. It has been a collaboration project of Nokia Research Center and Cambridge Nanoscience Center.


German Rock Band Tokio Hotel conquers USA

Tokio Hotel live in New York City Tokio Hotel did is first concert in New York City this evening.
Bill, Tom, Gustav and Georg presented their songs in front of over 1000 people. The line in front of the event location was going over three blocks. The main phenoma about the group is that the CD was not even published in the US, yet.

Note for all Marketeers: Everybody who does not understand until today that the teens and twens live in a global digital world, should visit a Tokio Hotel concert. There are even more digital cameras then people in the location. They film everything they can and put online as soon as they get a conncetion. They share the songs via social networking site worldwide or watch the clips on youtube.

Here is a live video of the song “Durch den Monsun” recorded today on Feb. 18th in NY:

Video from the Backdoor:

Video just before the start of the event in front of the concert-location:


4 Mio iPhones sold – Apple Stock looses over 10% of value

Steve Jobs just hold his MacWorld Key-Note. He presented a brand-new MacBook called MacBook Air – the thinnest notebook ever.
Steve Jobs and the MacBook Air
Furthermore he said that the iPhone was sold over 4 Million times since the launch 200 days ago – that’s 20.000 iPhones a day.

I think this is great news, or what do you think?
But what happened with the Apple stock?

Apple lost during the Key-Note of Steve Jobs over 10% market share.
See picture below:
Apple Stock Value on MacWorld Speech

Here is a good explanation I found online:
“Outside of last year, which was pretty special, the stock has typically moved up on rumor and down on news. It has followed this pattern as long as I can recall.
Folks are really setting themselves up for disappointment anymore with these things. Apple can’t meet everyone’s expectations and rumors.”


“Free” – Watching the speech by Chris Anderson

Chris Anderson, Free
CScout wrote about his latest book project by Chris Anderson, called “Free”.

I am just watching his speech hold at the “Nokia World 2007”:
Free – The Past and Future of a Radical Price.

I like the idea of thinking of expensive things becoming free. Chris is mentioning several areas which became “free”: computer processors, semiconductors, bandwidth, storage etc…

You can watch the speech here:


The digital plaster

Today I found the digiatl plaster.
An Innovation made in England by Toumaz.

Digital Pflaster 2

Toumaz Technology believes that demands on healthcare throughout the developed world are changing. The combination of the global demographic trend towards an ageing population coupled with a sedentary western lifestyle and poor diet is leading to higher probability and earlier onset of chronic disease. Factoring in the growing patient demands for personalised treatment, medicine and services, the result is huge cost pressures on healthcare.

Healthcare information systems in use today were mainly designed to manage acute illness, such as infections and injury, making them ill-equipped to cope with the growing requirement for pervasive monitoring of long-term conditions. With healthcare budgets already overstretched and fewer carers – professional and non-professional – available to meet these increased needs, the forecasted additional demands are simply unsustainable using current practice. A new paradigm is required.

Digital Pflaster 1

Read more…


Viral Marketing at its Best

Note: Took the video out for now. You can check it out here:

Create your own movie, send it to friends, embed it into your blog, myspace profile or even your facebook account… try it. I really like it.


The End of Publishing…

…as we know it.

Amazon introduced a new hardward to read eBooks on the go: Kindle.
Amazon Kindle

Guy Kawasaki was writting about the device today:
“Today Amazon announced its foray into selling hardware with a data service. The device is called “Kindle,” and it represents a daring move for an “online bookstore.” You’re going to see two kinds of reviews: bad ones from people who haven’t used it and good ones from people who have. It’s that kind of product—plus Jeff Bezos’s reality-distortion field isn’t as large as Steve Jobs’s. I have used it and if someone gave me a choice of receiving an iPhone or a Kindle, I’d pick the Kindle.”

Product Description on Amazon:
Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
Simple to use: no computer, no cables, no syncing.
Wireless connectivity enables you to shop the Kindle Store directly from your Kindle—whether you’re in the back of a taxi, at the airport, or in bed.
Buy a book and it is auto-delivered wirelessly in less than one minute.
More than 88,000 books available, including 100 of 112 current New York Times® Best Sellers.
New York Times® Best Sellers and all New Releases $9.99, unless marked otherwise.
Free book samples. Download and read first chapters for free before you decide to buy.
Top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post; top magazines including TIME, Atlantic Monthly, and Forbes—all auto-delivered wirelessly.
Top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times.
More than 250 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN’s Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post.
Lighter and thinner than a typical paperback; weighs only 10.3 ounces.
Holds over 200 titles.
Long battery life. Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Fully recharges in 2 hours.
Unlike WiFi, Kindle utilizes the same high-speed data network (EVDO) as advanced cell phones—so you never have to locate a hotspot.
No monthly wireless bills, service plans, or commitments—we take care of the wireless delivery so you can simply click, buy, and read.
Includes free wireless access to the planet’s most exhaustive and up-to-date encyclopedia—
Email your Word documents and pictures (.JPG, .GIF, .BMP, .PNG) to Kindle for easy on-the-go viewing.


Car 2.0 – The new Boom of electric cars.

Reimagining the Automobile Industry by Selling the Electricity.
Software industry hotshot Shai Agassi has a well-funded plan to shake up the auto industry with a new approach to the electric car.

Via Business Week and AlarmClock.

Shai Agassi startled everyone at SAP when he left the company. Only 39 years old, Agassi was expected to some day take over the helm at SAP. At his departure from SAP Agassi indicated that he would be focusing on alternative energy in Israel.

The new system will sell electric fuel on a subscription basis and will subsidize vehicle costs through leases and credits.
“We’re basically saying this is just like the cellular phone model,” he said. “If you think of Tesla as the iPhone, we’re AT&T.”

Shai AgassiNow news is breaking that Agassi has raised $200M for his startup called Better Place. The startup has raised $100M from Israel Corp. as well as funding from VantagePoint Venture Partners, a large New York investment bank that wasn’t immediately identified, and angel investors including Edgar Bronfman Sr.

Agassi plans are to shake up the business model for electric vehicles. It will sell or lease electric cars to consumers in packages with monthly service fees (Agassi uses the cell phone plan as an analogy). Better Place will also operate networks of charging locations and service stations. One of the problems with electric vehicles is that you can’t make it too far from your home base before you run out of juice. Better Place stations will just replace your battery so you can get on your way. Agassi plans to pilot the project in a few countries next year and begin mass deployments in 2010.


Introducing SMS 2.0

3jam SMS 2.0 USAChanging a global market worth 60 billion USD – “SMS 2.0” might be right application to rock the market.

Via Diana and Rocco from PavingWays.

Last week 3jam and Virgin Mobile announced their partnership. That’s really amazing news! Virgin Mobile is promoting that deal heavily, e.g. on their homepage and via messages to subscribers.

What is 3jam?
In 2005 Andy Jagoe and Enlai Chu started developing a new way of text messaging communication. Let’s name it SMS 2.0. It improves the basic text messaging by allowing friends and family to stay connected with group communication. The 3jam service is free, only SMS charges may apply. But the cool thing is that each text message you send or receive through 3jam is counted as 1 standard text message, even when your message may be received by multiple recipients in the 3jam conversation.

How does the 3jam service via Virgin Mobile works?
The Virgin Mobile customers have first to sign up on the menu of Virgin Mobile’s WAP deck or at they can start sending SMS to any number of friends simultaneously. The receipients of the SMS can reply to all at once.

How big is the market for SMS?
For this year Informa analysts suggest the value of global SMS traffic at 60 Billion USD; Gartner forcasts 1.8 Trillion USD by 2010.

In the US we already talked to some carriers and most of them are pretty interested in partnerships with service developers, since they can help them to attract more customers and also increase their ARPU.

Currently, 3jam is building a global service for transiting, billing and clearing multi-party SMS messages. They are also working on some new features.